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PUBLISHER: Euromonitor International | PRODUCT CODE: 1481370
PUBLISHER: Euromonitor International | PRODUCT CODE: 1481370
Tissue and Hygiene in India
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PAGES: 50 Pages
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Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022. This was in part due to the economic conditions and inflationary pressures, which forced consumers to trade down and divert spending from discretionary products to essentials. This is because tissue and hygiene products are regarded as discretionary pu...
Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPIN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Menstrual care witnesses further dynamic growth, driven by regular users and rising hygiene awareness
- Procter & Gamble continues to lead menstrual care
- Menstrual hygiene awareness initiatives and government schemes help expand the consumer base and drive demand
PROSPECTS AND OPPORTUNITIES
- Menstrual care has strong growth potential in the forecast period
- Offline retailers to remain a major channel of distribution, while retail e-commerce is on the rise
- More brands expected to offer natural and organic menstrual care products
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Nappies/diapers/pants registers steady growth in 2023
- Competition intensifies amongst the top two players
- Price competition increases in the review period
PROSPECTS AND OPPORTUNITIES
- Demographic and macroeconomic factors will continue to support growth for nappies/diapers/pants
- Demand for reusable and organic alternatives will continue to grow
- E-commerce to become a major distribution channel for sales of nappies/diapers/pants
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Strong but slowing growth for retail adult incontinence in value terms
- Nobel Hygiene maintains its dominant position through the launch of innovations
PROSPECTS AND OPPORTUNITIES
- Steady growth expected in the forecast period on account of growing penetration
- Offline retail to remain the major distribution channel, while retail e-commerce will continue to gain share
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Demand for wipes continues to rise steeply post-pandemic
- Baby wipes remains the biggest category
- The Himalaya Drug Co continues to lead wipes through its dominance of baby wipes
PROSPECTS AND OPPORTUNITIES
- Strong growth expected due to macroeconomic factors
- Chemical-free, eco-friendly wipes to gain traction in the forecast period
- Online distribution channels set to continue to gain popularity on account of convenience
CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Retail tissue continues to benefit from evolving hygiene practices and habit persistence
- Boxed facial tissues and paper towels remain the fastest growing categories in the Indian market
- Continued growth in the share of retail e-commerce
PROSPECTS AND OPPORTUNITIES
- Growing awareness and rising standard of living to drive steady growth in the forecast period
- Environmental concerns regarding retail tissue products will continue to limit growth
CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- AFH hygiene witnesses strong growth in 2023
- Demand for AFH tissue experiences robust growth as domestic travel and out-of-home activities rise
- AFH napkins and AFH toilet paper remain the key contributors to sales
PROSPECTS AND OPPORTUNITIES
- AFH tissue will continue to benefit from increased hygiene awareness and the return to pre-pandemic lifestyles
- Low price and quality to remain the most important considerations for AFH tissue and hygiene
- Move towards sustainable and environmentally friendly habits could impact growth
CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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