PUBLISHER: Digital TV Research | PRODUCT CODE: 1459453
PUBLISHER: Digital TV Research | PRODUCT CODE: 1459453
Asia Pacific Pay TV Forecasts
Asia Pacific will add 11 million pay TV subscribers by 2029. China and India together will account for 80% of the region's 627 million pay TV subscribers by 2029 - or 503 million subscribers collectively. India will add "only" 10 million pay TV subscribers between 2023 and 2029, with China down by 3 million. Fifteen of the 22 countries will gain subscribers between 2023 and 2029.
Simon Murray, Principal Analyst at Digital TV Research, said: "IPTV is the biggest pay TV winner - adding 28 million subscribers between 2023 and 2029 to total 311 million. Much of this growth will happen in China (up by 11 million) as cable subs convert to OTT or IPTV and in India (up by 13 million)."
IPTV subscribers overtook cable TV ones in 2022. Digital cable subscriptions will fall by 10 million between 2023 and 2029. China will lose 14 million digital cable subscribers, although Pakistan will add 3 million. Analog cable subscriptions will fall by 5 million to zero.
Table of Contents
Published in April 2024, this 118-page PDF and excel report comes in two parts:
- Insight: Detailed country-by-country analysis in a 72-page PDF document.
- Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.
Forecasts for the following 22 countries and 69 platforms:
| Country | No of ops | Platform forecasts |
| Australia | 1 | Foxtel |
| Bangladesh | 1 | Akash |
| Cambodia | 3 | CDN; One TV; Sky One |
| China | 4 | China Radio & TV; China Telecom; BesTV; China Unicom |
| Hong Kong | 2 | i-cable; Now TV |
| India | 9 | Hathway; GTPL; Siti; DEN; Dish TV; Tata Sky; Airtel; Sun Direct; MTNL |
| Indonesia | 7 | Linknet; Transvision; Indovision; Top TV; Okevision; MNC Play; Telkom |
| Japan | 3 | SkyPerfecTV; J:Com; NTT |
| Laos | ||
| Malaysia | 2 | Astro; TM |
| Mongolia | 2 | Univision; DDish |
| Myanmar | 2 | SkyNet; 4TV/MRTV (Forever) |
| Nepal | 1 | Dish Media |
| New Zealand | 1 | Sky; Vodafone |
| Pakistan | 1 | PTCL |
| Philippines | 2 | Sky Cable/Sky Direct; Cignal |
| Singapore | 2 | StarHub; SingTel TV |
| S Korea | 9 | LG Hellovision; T Broad; D'Live; CMB; Hyundai HCN; KT Olleh; Skylife; B TV; LG U+ |
| Sri Lanka | 2 | Dialog; Peo |
| Taiwan | 4 | Taiwan Broadband; TWM; CNS; CHT |
| Thailand | 3 | Truevisions; TOT; AIS |
| Vietnam | 8 | SCTV; VTVCab; HTV-CMS; VNPT; Viettel; FPT; K+; Viva TV |
