Pay Tv Market in US 2024-2028

Description

List of Tables

The pay TV market in US is forecasted to grow by USD 5.9 bn during 2023-2028, accelerating at a CAGR of 1.57% during the forecast period. The report on the pay TV market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high demand for live programming and sports, growing demand for quality content on pay TV services, and cost-effective packages of pay TV network.

Technavio's pay TV market in US is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	1.52%
CAGR	1.57%
Incremental Value	$5.9 bn

By Technology

Satellite TV
Cable TV
IP TV

By End-user

Household
Commercial

By Type

Postpaid
Prepaid

By Geographical Landscape

North America

This study identifies the ease of use benefiting cable TV market as one of the prime reasons driving the pay TV market in US growth during the next few years. Also, low maintenance of cable TV and improved user experience will lead to sizable demand in the market.

The report on the pay TV market in US covers the following areas:

Pay TV market in US sizing
Pay TV market in US forecast
Pay TV market in US industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pay TV market in US vendors that include Alphabet Inc., Amazon.com Inc., Anthem Sports and Entertainment, AT and T Inc., Charter Communications Inc., Cogeco Communications Inc., Comcast Corp., DISH Network L.L.C., Fox Corp., fuboTV Inc., Lions Gate Entertainment Corp., Netflix Inc., Nexstar Media Group Inc., Olympusat Inc., Paramount Global, SomosTV LLC, Sony Group Corp., Telstra Corp. Ltd., The Walt Disney Co., and Warner Bros. Entertainment Inc.. Also, the pay TV market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR76490

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US: Year-over-year growth 2023-2028 (%)
- Data Table on US: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Pay TV Market in US 2018 - 2022
- Historic Market Size - Data Table on Pay TV Market in US 2018 - 2022 ($ billion)
4.2 Technology segment analysis 2018 - 2022
- Historic Market Size - Technology Segment 2018 - 2022 ($ billion)
4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.4 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Technology

6.1 Market segments
- Chart on Technology - Market share 2023-2028 (%)
- Data Table on Technology - Market share 2023-2028 (%)
6.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
6.3 Satellite TV - Market size and forecast 2023-2028
- Chart on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Satellite TV - Year-over-year growth 2023-2028 (%)
- Data Table on Satellite TV - Year-over-year growth 2023-2028 (%)
6.4 Cable TV - Market size and forecast 2023-2028
- Chart on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Cable TV - Year-over-year growth 2023-2028 (%)
- Data Table on Cable TV - Year-over-year growth 2023-2028 (%)
6.5 IP TV - Market size and forecast 2023-2028
- Chart on IP TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on IP TV - Market size and forecast 2023-2028 ($ billion)
- Chart on IP TV - Year-over-year growth 2023-2028 (%)
- Data Table on IP TV - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Technology
- Market opportunity by Technology ($ billion)
- Data Table on Market opportunity by Technology ($ billion)

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
7.3 Household - Market size and forecast 2023-2028
- Chart on Household - Market size and forecast 2023-2028 ($ billion)
- Data Table on Household - Market size and forecast 2023-2028 ($ billion)
- Chart on Household - Year-over-year growth 2023-2028 (%)
- Data Table on Household - Year-over-year growth 2023-2028 (%)
7.4 Commercial - Market size and forecast 2023-2028
- Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
- Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
- Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Data Table on Commercial - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

8 Market Segmentation by Type

8.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
8.3 Postpaid - Market size and forecast 2023-2028
- Chart on Postpaid - Market size and forecast 2023-2028 ($ billion)
- Data Table on Postpaid - Market size and forecast 2023-2028 ($ billion)
- Chart on Postpaid - Year-over-year growth 2023-2028 (%)
- Data Table on Postpaid - Year-over-year growth 2023-2028 (%)
8.4 Prepaid - Market size and forecast 2023-2028
- Chart on Prepaid - Market size and forecast 2023-2028 ($ billion)
- Data Table on Prepaid - Market size and forecast 2023-2028 ($ billion)
- Chart on Prepaid - Year-over-year growth 2023-2028 (%)
- Data Table on Prepaid - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
12.5 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
12.6 Charter Communications Inc.
- Charter Communications Inc. - Overview
- Charter Communications Inc. - Product / Service
- Charter Communications Inc. - Key offerings
12.7 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
12.8 DISH Network L.L.C.
- DISH Network L.L.C. - Overview
- DISH Network L.L.C. - Business segments
- DISH Network L.L.C. - Key news
- DISH Network L.L.C. - Key offerings
- DISH Network L.L.C. - Segment focus
12.9 Fox Corp.
- Fox Corp. - Overview
- Fox Corp. - Business segments
- Fox Corp. - Key offerings
- Fox Corp. - Segment focus
12.10 fuboTV Inc.
- fuboTV Inc. - Overview
- fuboTV Inc. - Product / Service
- fuboTV Inc. - Key offerings
12.11 Lions Gate Entertainment Corp.
- Lions Gate Entertainment Corp. - Overview
- Lions Gate Entertainment Corp. - Business segments
- Lions Gate Entertainment Corp. - Key offerings
- Lions Gate Entertainment Corp. - Segment focus
12.12 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings
12.13 Nexstar Media Group Inc.
- Nexstar Media Group Inc. - Overview
- Nexstar Media Group Inc. - Business segments
- Nexstar Media Group Inc. - Key offerings
- Nexstar Media Group Inc. - Segment focus
12.14 Paramount Global
- Paramount Global - Overview
- Paramount Global - Business segments
- Paramount Global - Key offerings
- Paramount Global - Segment focus
12.15 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
12.16 Telstra Corp. Ltd.
- Telstra Corp. Ltd. - Overview
- Telstra Corp. Ltd. - Business segments
- Telstra Corp. Ltd. - Key offerings
- Telstra Corp. Ltd. - Segment focus
12.17 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations