Western Europe OTT TV and Video Forecasts

Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "We expect that Netflix, Disney+, Max and Paramount+ together will generate AVOD revenues of $2.4 billion by 2029 - with a further $16.2 billion from SVOD."

Table of Contents

Published in March 2024, this 152-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

• Insight: Detailed country-by-country analysis in a 88-page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.

SVOD forecasts for the following 134 platforms across 18 countries:

AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable: