PUBLISHER: Digital TV Research | PRODUCT CODE: 1431795
PUBLISHER: Digital TV Research | PRODUCT CODE: 1431795
The number of pay TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029. The US will lose 51% of its total (down by 49 million), with Canada down by 23% (3 million). North American pay TV penetration will drop from 85% in 2015 to 43% by 2029. The US will drop below 50% in 2024.
Simon Murray , Principal Analyst at Digital TV Research, said: "The number of pay TV subscribers across the region plummeted by 41 million between 2015 and 2023. Subscription declines will slow, with a fall of 10 million subscribers between 2023 and 2029."
Country | No of ops | Platform forecasts |
Canada | 8 | Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; Telus; Max TV |
USA | 8 | Comcast; Charter; Cox; Altice; U-Verse; DirecTV; Fios TV; DISH Network |