US Glyconutritional Supplements Market - 2024-2031

The US glyconutritional supplements market reached US$ 662.29 million in 2023 and is expected to reach US$ 1,324.56 million by 2031, growing at a CAGR of 9.05% from 2024 to 2031.

The demand for glyconutritional supplements in US is growing, driven by the aging population. The number of Americans aged 65 and older is expected to increase from 58 million in 2022 to 82 million by 2050, making up 23% of the total population. The demographic shift highlights a rising need for products that support health, energy, cognitive function and overall well-being among older adults.

As people age, they often experience immune function, cognition and vitality declines. Glyconutritional supplements, which support immune health and energy levels, are becoming increasingly popular. Additionally, with more older adults working longer-24% of men and 15% of women aged 65+ in the workforce in 2022-there is a higher demand for products that promote stamina and mental clarity.

The older population in US is also becoming more racially and ethnically diverse. By 2050, non-Hispanic whites will represent 60% of the older population, down from 75% in 2022. This diversity offers opportunities for companies to tailor glyconutritional supplements to specific cultural health needs, which could boost demand in these communities.

Higher educational levels among older adults are fueling greater awareness of health products. By 2023, 33% of adults aged 65 and older had completed four years of college, up from 5% in 1965. This informed demographic increasingly seeks evidence-based supplements, driving the demand for high-quality glyconutritional products.

With the poverty rate for older adults dropping from nearly 30% in 1966 to 10% today, more seniors have disposable income to spend on health supplements. This financial stability and a growing focus on wellness support increased spending on glyconutritional supplements to maintain health and independence.

Dynamics

Increasing Workforce Participation Among Older Adults

The number of older adults in US workforce has significantly increased, with 19% of adults aged 65 and older currently employed, up from 11% in 1987. This trend is primarily driven by the aging Baby Boomer population, who are choosing to work longer due to factors like financial necessity and longer life expectancy. The number of workers aged 75 and older has grown, reflecting a larger portion of older adults staying in the labor force.

Higher education levels among older adults have contributed to their increased participation in the workforce. Educated individuals are more likely to remain employed and this demographic shift has raised the demand for supplements that support mental clarity, energy and overall health. Additionally, older adults are healthier than previous generations, making it easier for them to remain active in the workforce.

Projections from US Bureau of Labor Statistics show that by 2032, older adults will make up 8.6% of the labor force, a significant increase from 6.6% in 2022. The rise in older workers, combined with changes in retirement plans and Social Security policies, underscores the growing demand for glyconutritional supplements to support their cognitive and physical well-being as they remain engaged in the workforce.

Increased Consumer Education and Awareness

Older adults in US have become increasingly health-conscious, with rising health literacy enabling them to make informed decisions about wellness products. This demographic, particularly those aged 65 and older, is more aware of the role glyconutritional supplements play in enhancing immune health, cellular communication and overall vitality. This understanding drives demand for supplements backed by scientific evidence.

The availability of online resources and access to healthcare professionals has further supported this trend. Older Americans are leveraging digital platforms to research the benefits of glyconutrients and are more likely to prioritize products validated by clinical studies. Their proactive approach to health underscores their preference for supplements that support long-term well-being.

In addition, the emphasis on preventative care aligns with the value glyconutritional supplements offer. Manufacturers are capitalizing on this awareness by promoting scientifically supported benefits, tailoring products to meet the needs of informed, health-conscious older consumers in US This alignment between education, awareness and product efficacy has significantly contributed to market growth.

High Competition from Other Supplement Categories

High competition in US supplement market is fueled by numerous brands offering a wide range of health products. Differentiating glyconutritional supplements becomes challenging as competitors frequently highlight overlapping benefits such as immune support, improved energy levels and overall wellness.

Developments in this space include increasing investments in scientific research and clinical trials to establish the unique value of specific products. For instance, brands are focusing on patented formulations or specialized ingredients to carve out niche markets. Additionally, partnerships with healthcare professionals and endorsements are being leveraged to enhance credibility.

The competitive environment also drives innovation in marketing strategies, such as personalized nutrition plans and digital engagement platforms. Companies are targeting informed consumers who are more likely to choose products backed by scientific validation, creating a dual focus on product quality and effective communication to sustain market relevance.

Segment Analysis

The US glyconutritional supplements market is segmented based on type, form, application and end-user.

Polysaccharides are anticipated to be the fastest-growing and most dominant segment

Polysaccharides, especially plant-based polysaccharides, are poised to become the fastest-growing and dominant segment in US glyconutritional supplements market. As consumers increasingly prioritize natural and functional ingredients, plant-based polysaccharides are gaining popularity for their proven benefits in promoting immune health, digestive function and overall wellness. Ingredients like beta-glucans and xyloglucans are supported by strong scientific research, making them attractive to health-conscious consumers seeking effective, natural supplements.

The shift towards plant-based polysaccharides aligns with broader market trends favoring clean-label products that are free from artificial additives. Consumers are looking for sustainable, plant-derived alternatives to synthetic ingredients, which is fueling demand for these polysaccharides in the glyconutritional supplements space. Their benefits extend beyond immune and digestive health, offering potential applications in cognitive function, energy vitality and skin health.

For example,in 2023 the launch of Lonza's Plant-based Polysaccharide Complex, which targets immune and digestive health. The product demonstrates the growing consumer preference for scientifically validated, plant-sourced ingredients. As more companies embrace this shift, plant-based polysaccharides are set to drive substantial growth in the market, becoming a central element of innovation and consumer demand in the glyconutritional supplements sector.

Key Developments

• In January 2023, Lonza launched its Plant-Based Polysaccharide Complex, targeting immune and digestive health. This product featured a proprietary blend of plant-based polysaccharides and is positioned as a scientifically backed solution for enhancing immune function and digestive wellness.

Competitive Landscape

The major players in the market include Mannatech, Incorporated, Anovite, Amway Corporation, Reliv International, Global Health Trax, Synergy WorldWide, NeoLife International, LLC., Shaklee Corporation, NutraBio and Ambaya Gold Health Products.

Why Purchase the Report?

• To visualize US glyconutritional supplements market segmentation based on type, form, application and end-user, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of US glyconutritional supplements market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The US glyconutritional supplements market report would provide approximately 70 tables, 66 figures and 219 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies