Men Fragrances Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Price Range, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Men's Fragrances market was valued at USD 34.09 billion in 2024 and is projected to reach USD 45.78 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.10% during the forecast period. This steady growth is driven by heightened awareness of male grooming, increasing disposable incomes, and the premiumization of personal care products. Consumers are progressively gravitating toward luxury, niche, and personalized fragrances, while sustainability and eco-conscious packaging are becoming increasingly influential in purchasing decisions.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 34.09 Billion
Market Size 2030	USD 45.78 Billion
CAGR 2025-2030	5.10%
Fastest Growing Segment	Online
Largest Market	North America

The expansion of digital marketing, celebrity endorsements, and e-commerce platforms-particularly in emerging markets-is also playing a pivotal role in boosting sales. Market leaders are responding with innovations in long-lasting formulations, natural ingredients, and distinctive scent profiles to cater to a diverse and evolving consumer base.

E-commerce continues to gain importance in the retail landscape. In the U.S., the share of total retail sales conducted online grew from 20.7% in 2022 to a record 22.7% in 2024. Since 2020, e-commerce has consistently accounted for at least 20% of total U.S. retail sales, highlighting the growing relevance of digital commerce for fragrance brands.

Key Market Drivers

Increasing Grooming Awareness and Focus on Personal Care

Growing awareness around male grooming and hygiene is a major factor propelling the men's fragrances market. Over the past decade, societal perceptions of male self-care have evolved, with fragrances becoming an integral part of men's grooming routines. This trend is particularly evident among younger demographics, who are increasingly mindful of their appearance and scent.

A July 2024 study revealed that 52% of U.S. men now use facial skincare products, representing a 68% increase from 31% in 2022. Among Gen Z men (ages 18-27 in 2024), usage rose from 42% in 2022 to 68% in 2024. This surge in personal care interest presents significant opportunities for fragrance brands, as consumers seek complementary products to complete their grooming regimens.

Social media platforms and grooming influencers have amplified this trend, positioning fragrances as key expressions of personal identity. Brands are capitalizing by launching targeted marketing campaigns that emphasize individuality and lifestyle. Demand is rising across categories such as daily-wear fragrances, high-end luxury scents, and seasonal collections-contributing to overall market growth.

Key Market Challenges

Intensifying Competition and Market Saturation

The men's fragrance sector is facing heightened competition, fueled by the influx of new players alongside established brands. The proliferation of indie and direct-to-consumer (DTC) fragrance companies has raised the competitive bar, challenging legacy brands to remain distinctive and relevant.

Social media and digital platforms have lowered entry barriers, allowing smaller brands to engage niche audiences and build loyal customer bases through personalized marketing and influencer partnerships. However, this abundance of options makes it increasingly difficult to foster long-term brand loyalty. Consumers frequently shift between brands based on the latest trends, influencer endorsements, or novel product innovations.

In addition, the rapid pace of beauty and grooming trends-accelerated by platforms such as TikTok and Instagram-places continuous pressure on brands to innovate, potentially stretching R&D resources. To stay competitive, companies must invest in strong brand differentiation, unique product propositions, and immersive customer experiences.

Key Market Trends

Personalization and Bespoke Fragrances

One of the most prominent trends shaping the men's fragrance market is the growing demand for personalization. Consumers are seeking signature scents that align with their personal style, identity, and lifestyle. In response, luxury and niche fragrance houses are offering customized scent creation services.

Brands such as Le Labo, Jo Malone, and Maison Francis Kurkdjian enable customers to either blend bespoke fragrances or personalize existing scents with unique notes. Additionally, advances in artificial intelligence and scent profiling are empowering e-commerce platforms to deliver tailored fragrance recommendations.

As consumers increasingly value exclusivity and individuality, brands that offer customization options are well-positioned to gain a competitive advantage in the evolving marketplace.

Key Market Players

L'Oreal S.A.
Unilever plc
LVMH Moet Hennessy-Louis Vuitton SE
Kao Corporation
Shiseido Co., Ltd.
The Estee Lauder Companies Inc.
PVH Corp.
Ralph Lauren Corporation
Salvatore Ferragamo S.P.A
Zino Davidoff SA

Report Scope:

In this report, the Global Men Fragrances Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men Fragrances Market, By Product Type:

Perfumes
Body Mists and Sprays
Deodorants and Roll-ons
Others

Men Fragrances Market, By Price Range:

Luxury
Mass

Men Fragrances Market, By Sales Channel:

Hypermarket/Supermarket
Departmental stores
Online
Others

Men Fragrances Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men Fragrances Market.

Available Customizations:

Global Men Fragrances Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Men Fragrances Market Outlook

4.1. Market Size & Forecast
- 4.1.1. By Value
4.2. Market Share & Forecast
- 4.2.1. By Product Type (Perfumes, Body Mists and Sprays, Deodorants and Roll-ons, Others)
- 4.2.2. By Price Range (Luxury, Mass)
- 4.2.3. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Online, Others)
- 4.2.4. By Region
- 4.2.5. By Company (2024)
4.3. Market Map

5. North America Men Fragrances Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type
- 5.2.2. By Price Range
- 5.2.3. By Sales Channel
- 5.2.4. By Country
5.3. North America: Country Analysis
- 5.3.1. United States Men Fragrances Market Outlook
  - 5.3.1.1. Market Size & Forecast
    - 5.3.1.1.1. By Value
  - 5.3.1.2. Market Share & Forecast
    - 5.3.1.2.1. By Product Type
    - 5.3.1.2.2. By Price Range
    - 5.3.1.2.3. By Sales Channel
- 5.3.2. Canada Men Fragrances Market Outlook
  - 5.3.2.1. Market Size & Forecast
    - 5.3.2.1.1. By Value
  - 5.3.2.2. Market Share & Forecast
    - 5.3.2.2.1. By Product Type
    - 5.3.2.2.2. By Price Range
    - 5.3.2.2.3. By Sales Channel
- 5.3.3. Mexico Men Fragrances Market Outlook
  - 5.3.3.1. Market Size & Forecast
    - 5.3.3.1.1. By Value
  - 5.3.3.2. Market Share & Forecast
    - 5.3.3.2.1. By Product Type
    - 5.3.3.2.2. By Price Range
    - 5.3.3.2.3. By Sales Channel

6. Europe Men Fragrances Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Price Range
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. Europe: Country Analysis
- 6.3.1. France Men Fragrances Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Price Range
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Germany Men Fragrances Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Price Range
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Spain Men Fragrances Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Price Range
    - 6.3.3.2.3. By Sales Channel
- 6.3.4. Italy Men Fragrances Market Outlook
  - 6.3.4.1. Market Size & Forecast
    - 6.3.4.1.1. By Value
  - 6.3.4.2. Market Share & Forecast
    - 6.3.4.2.1. By Product Type
    - 6.3.4.2.2. By Price Range
    - 6.3.4.2.3. By Sales Channel
- 6.3.5. United Kingdom Men Fragrances Market Outlook
  - 6.3.5.1. Market Size & Forecast
    - 6.3.5.1.1. By Value
  - 6.3.5.2. Market Share & Forecast
    - 6.3.5.2.1. By Product Type
    - 6.3.5.2.2. By Price Range
    - 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Men Fragrances Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Price Range
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Asia-Pacific: Country Analysis
- 7.3.1. China Men Fragrances Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Price Range
    - 7.3.1.2.3. By Sales Channel
- 7.3.2.Japan Men Fragrances Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Price Range
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. India Men Fragrances Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Price Range
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. South Korea Men Fragrances Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Price Range
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Indonesia Men Fragrances Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Price Range
    - 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Men Fragrances Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Price Range
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. MEA: Country Analysis
- 8.3.1. South Africa Men Fragrances Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Price Range
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. Saudi Arabia Men Fragrances Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Price Range
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. UAE Men Fragrances Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Price Range
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. Turkey Men Fragrances Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Price Range
    - 8.3.4.2.3. By Sales Channel

9. South America Men Fragrances Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Price Range
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. South America: Country Analysis
- 9.3.1. Brazil Men Fragrances Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Price Range
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. Argentina Men Fragrances Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Price Range
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. Colombia Men Fragrances Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Price Range
    - 9.3.3.2.3. By Sales Channel

10. Market Dynamics

10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments

12. Porters Five Forces Analysis

12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products

13. Competitive Landscape

13.1. Company Profiles
- 13.1.1. L'Oreal S.A.
  - 13.1.1.1. Business Overview
  - 13.1.1.2. Company Snapshot
  - 13.1.1.3. Products & Services
  - 13.1.1.4. Financials (As Per Availability)
  - 13.1.1.5. Key Market Focus & Geographical Presence
  - 13.1.1.6. Recent Developments
  - 13.1.1.7. Key Management Personnel
- 13.1.2. Unilever plc
- 13.1.3. LVMH Moet Hennessy-Louis Vuitton SE
- 13.1.4. Kao Corporation
- 13.1.5. Shiseido Co., Ltd.
- 13.1.6. The Estee Lauder Companies Inc.
- 13.1.7. PVH Corp.
- 13.1.8. Ralph Lauren Corporation
- 13.1.9. Salvatore Ferragamo S.P.A
- 13.1.10. Zino Davidoff SA