Global Dairy Protein Market - 2024-2031

Overview

Global Dairy Protein Market reached US$ 12.1 billion in 2023 and is expected to reach US$ 25.1 billion by 2031, growing with a CAGR of 9.55% during the forecast period 2024-2031.

The significant global health challenge persists, with about one billion people facing protein deficiency, particularly in Central Africa and South Asia. The deficiency affects children the most and highlights the need for improved protein availability and education. Rising health consciousness and demand for protein diets increase the need for protein-rich foods.

Products like whey protein and casein are increasingly popular in sports nutrition and functional foods. The American Dairy Association North East states that dairy protein accounts for 16% of the protein intake for adults in US when following the recommendation of three servings per day. With wide expansion and acceptability, the market is expanding with new and innovative advancements and product launches.

Asia-Pacific, particularly India and China, is becoming a dominant force in the dairy-protein market, driven by impressive trends in milk production and consumption. In 2021-22, India produced 221.1 million tonnes of milk, with a per capita availability of 444 grams, while daily consumption rose to 427 grams per person in 2020-21. Dairy production drives the dairy protein market by increasing demand for protein-rich products and fostering innovation in diverse dairy offerings.

Dynamics

Rising Global Demand For Protein Products

The rising global demand for protein is significantly driving the growth of the dairy protein market. With an average daily supply of 8.95 grams of protein from milk per capita, as reported by the Food and Agriculture Organization (2023), dairy serves as a crucial protein source in many diets worldwide. This is particularly important in regions facing nutritional challenges, where dairy products can provide essential amino acids and other vital nutrients.

Additionally, the World Health Organization highlights that 25 percent of children globally suffer from protein-energy malnutrition, underscoring the urgent need for accessible protein sources. As health-conscious consumers increasingly seek high-quality protein options, dairy products are well-positioned to meet this demand. The dairy proteins market not only addresses nutritional needs but also supports global health initiatives, making it a key player in combating malnutrition and enhancing dietary quality.

Innovation in the Dairy Protein Products

In September 2024, Arla Foods Ingredients launched an exciting campaign aimed at inspiring dairy manufacturers to innovate and develop high-protein products. This initiative responds to the growing consumer demand for healthier, protein-rich options, encouraging manufacturers to explore a variety of offerings. By fostering creativity within the dairy sector, Arla seeks to drive growth in the dairy protein market, benefiting consumers with a wider range of nutritious choices.

The need for new and innovative product launches is more crucial than ever, driven by the rising consumer interest in healthier, high-protein options. For instance, Valio Eila MPC 65, a lactose-free milk protein concentrate launched in November 2023, exemplifies this trend. It enhances flavor and texture, catering to health-conscious consumers and those with dietary restrictions. This diversification enables manufacturers to tap into niche markets for individuals seeking convenient meal solutions.

Health Concerns Related to Dairy Products

Dairy allergies and lactose intolerance are significant challenges in the global dairy protein market, influencing consumer preferences and purchasing behaviors. Dairy allergies, particularly to cow's milk, affect a notable portion of the population, leading to symptoms ranging from mild discomfort to severe reactions such as anaphylaxis. As awareness of food allergies increases, consumers seek alternative protein sources.

Similarly, lactose intolerance impacts approximately 65% of people, according to the National Library of Medicine as of March 2023. Symptoms such as bloating, abdominal pain and diarrhea following dairy consumption drive many individuals to limit or avoid dairy altogether, leading to rising demand for lactose-free and plant-based alternatives and hindering the market growth for dairy proteins.

Segment Analysis

The global dairy protein market is segmented based on type, form, distribution channel, application and region.

Rapid Absorption Benefit of Whey Proteins

The global dairy protein market is segmented based on the type of whey and casein proteins. The whey protein has established a dominant position in the global market due to its rapid absorption, high concentration of essential amino acids and effectiveness in promoting muscle recovery and growth. Its versatility makes it easy to incorporate into various products, appealing to athletes and health-conscious consumers alike.

The strong scientific backing and endorsements from fitness influencers further enhance its popularity, making it a preferred choice for those seeking convenient protein supplementation. In addition to its performance benefits, whey protein is often more cost-effective than casein, leading to broader market accessibility. Ongoing product innovations and a growing emphasis on health and fitness trends ensure that whey protein remains at the forefront of consumer preferences.

Geographical Penetration

Rising Health Consciousness in Asia-Pacific Consumers

Asia-Pacific is increasingly establishing its dominance in the dairy-protein market, a trend underscored by the stark nutritional challenges faced by its population. In India, nearly 80% of the population does not meet their daily protein requirements, while 90% are unaware of their needs. With 9 out of 10 people falling short on protein intake, the potential for growth in this sector is immense.

The recent National Family Health Survey (NFHS-5) highlights that nearly 1 in every 4 Indians is obese, signaling a pressing need for improved dietary quality. To improve health, regional consumers are shifting towards better nutritional intake. The average daily protein supply in China boasts a daily protein intake of 124.61 grams. This shift is particularly striking as China has now surpassed US in protein availability, illustrating a remarkable evolution in global dietary standards.

As Asia-Pacific nations prioritize nutrition and health, there is a growing recognition of the importance of dairy proteins. With the region's vast population and increasing awareness of dietary needs, the dairy-protein market is poised for significant expansion. Investments in dairy production, education about protein requirements and initiatives to enhance protein availability address current deficiencies and position Asia-Pacific as a leader in global nutrition.

Competitive Landscape

The major global players in the market include Fonterra Co-operative Group Limited, Royal Friesland, Glanbia PLC, AMCO Proteins, Groupe Lactalis S.A., Kerry Group PLC, Prolactal GmbH, Hoogwegt International BV, Arla Foods Ingredients Group P/S and Butterfly Equity, LP.

Russia-Ukraine War Impact

The Russia-Ukraine war has significantly disrupted the global dairy protein market, mainly due to supply chain issues and rising production costs. Both countries are key suppliers of agricultural commodities essential for animal feed and the conflict has led to higher prices and logistical challenges, which have ultimately increased dairy product prices for consumers.

Additionally, reduced exports from Russia and Ukraine have forced importing countries to seek alternatives, benefiting producers in regions like US and EU. As consumer behavior shifts towards more affordable dairy alternatives in response to rising prices, overall demand may be affected. Following the invasion, delivery costs skyrocketed, sometimes by five times, prompting Ukrainian companies to export through the western border, resulting in US$ 250.8 million in dairy exports to 96 countries in 2022.

By Type

• Whey Protein
• Casein Protein

By Form

• Liquid
• Concentrates and Isolates
• Powder
  • Skim Milk Powder
  • Whole Milk Powder

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

By Application

• Food and Beverages
• Nutritional Supplements
• Infant Nutrition
• Other

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In September 2024, Arla Foods Ingredients introduced a new campaign aimed at motivating dairy manufacturers to develop innovative high-protein products.
• In November 2023, Valio, a top Finnish dairy company, introduced Valio Eila MPC 65, a new lactose-free milk protein concentrate. Designed to enhance flavor and texture, this product helps manufacturers create tastier, healthier high-protein foods like puddings, shakes and ice creams.
• In May 2024, The Brooklyn Creamery introduced a new line of specialized milks, designed for health-conscious consumers seeking delicious, nutritious alternatives. Their innovative options include lactose-free, plant-based and enriched formulations.

Why Purchase the Report?

• To visualize the global dairy protein market segmentation based on type, form, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel spreadsheet containing a comprehensive dataset of the dairy protein market, covering all levels of segmentation.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global dairy protein market report would provide approximately 70 tables, 63 figures and 208 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies