Singapore Probiotic Cosmetics Market - 2024-2027

Report Overview

The Singapore probiotic cosmetics market recorded a value of US$ 11.12 million in 2023 and is expected to reach a value of US$ 13.88 million in 2027, growing at a CAGR of 5.82% during the forecast period (2024-2027).

Consumers are seeking skincare solutions that offer more than just basic benefits. Probiotic cosmetics, known for their ability to support skin microbiota and improve overall skin health, are increasingly being formulated to address multiple skin concerns simultaneously. This trend is driven by a desire for convenience and efficiency, as consumers prefer products that can deliver comprehensive results while minimizing the number of items in their skincare routine.

While probiotic skincare initially focused on creams and masks, there is now a growing range of products available, including serums, cleansers, and toners. The introduction of innovative formulations that incorporate probiotics with other cutting-edge ingredients is also enhancing the market's appeal. For instance, in April 2022, Japanese personalized nutrition and beauty company, KINS officially entered the Singapore market with the launch of its skincare products. Known for its subscription-based offerings, KINS leverages probiotics to promote overall health and wellness.

Market Drivers

Increasing Consumer Demand for Natural and Skin-friendly Products

As more consumers become aware of the potential risks associated with synthetic ingredients, there is a noticeable shift towards products that offer a more natural and gentle approach to skincare. Probiotic cosmetics, which harness the power of beneficial bacteria to support and enhance the skin's natural microbiome, are perfectly aligned with this trend.

Companies are investing in research and development to create advanced probiotic formulations that are effective and gentle on the skin. This innovation expands the range of probiotic cosmetics available, from basic moisturizers to more specialized treatments like anti-aging serums, sheet masks, and acne solutions. For instance, In November 2020, Singapore-based clean beauty brand, Sigi Skin, introduced its latest product, Tea-Tox, a probiotic sheet mask designed with hydrating, soothing, and anti-pollution benefits. The new mask, saw rapid success, selling 500 boxes within the first two weeks of its launch.

Growing Prevalence of Skin Concerns

The prevalence of skin concerns is a significant driver of the Singapore probiotic cosmetics market, as more consumers seek effective and gentle solutions for managing various skin conditions. A survey published in May 2022, in the National Library of Medicine, found that the three most prevalent skin conditions across all age groups in Singapore were dermatitis (33.3%), acne vulgaris (8.3%), and viral skin diseases (7.5%). Among the elderly, the most common dermatoses were dermatitis (37.7%), viral skin diseases (6.2%), and fungal skin diseases (4.3%).

In Singapore, where the humid climate and urban lifestyle contribute to common skin issues such as acne, eczema, and sensitivity, there is a growing demand for products that can address these concerns without causing further irritation or harm. Probiotic cosmetics, known for their ability to balance the skin's microbiome and support its natural defenses, are becoming increasingly popular as they offer a targeted approach to skin health. The market is capitalizing on this demand by developing and offering a wide range of probiotic-infused skincare products designed to alleviate specific skin concerns.

Market Restraints

Lack of Consumer Awareness of Probiotic Cosmetics

The lack of consumer awareness about probiotic cosmetics is a significant restraint on the growth of the Singapore probiotic cosmetics market. Despite the growing interest in natural and science-backed skincare solutions, many consumers in Singapore remain unfamiliar with the concept of probiotics in cosmetics and their potential benefits. This limited understanding hampers the market's ability to reach a broader audience and achieve widespread adoption of probiotic skincare products.

Without a clear understanding of how probiotics function in skincare and the specific advantages they offer, consumers may be hesitant to invest in probiotic cosmetics. This skepticism is further compounded by the technical nature of probiotic science, which can be difficult for the average consumer to grasp without effective communication from brands. As a result, many consumers continue to favor traditional skincare products that they are more familiar with, limiting the market's growth potential.

Market Segment Analysis

The Singapore probiotic cosmetics market is segmented based on type, ingredient, consumer orientation, application, packaging, and distribution channel.

Growing Demand for Microbiome-Friendly Skine Care Products

skincare holds a significant share in Singapore's probiotic cosmetics market due to the rising consumer demand for products that promote both external beauty and internal health. Probiotics in skincare are believed to balance the skin's microbiome, enhancing the skin's natural defenses against pollution, stress, and aging. This has driven the popularity of probiotic-infused products such as moisturizers, cleansers, and serums, particularly as consumers become more educated on the benefits of maintaining a healthy skin barrier.

The tropical climate in Singapore further boosts demand for products that soothe skin irritation and combat humidity-related issues like acne. Additionally, the increasing preference for clean, natural ingredients aligns with probiotics' appeal as a safe, non-chemical alternative. Singapore's beauty market, known for its early adoption of innovative trends, has seen strong growth in probiotic skincare, with both local and international brands launching targeted products.

Sustainability Analysis

Sustainability in this market is enhanced by the focus on clean beauty, where brands prioritize eco-friendly sourcing, packaging, and production methods. Many companies are adopting biodegradable and recyclable packaging, as well as cruelty-free and vegan formulations, aligning with the environmentally conscious preferences of Singaporean consumers.

Additionally, the use of probiotics in cosmetics reduces the need for synthetic chemicals, contributing to more sustainable product development. Local regulations, which emphasize high environmental standards, also encourage brands to adopt sustainable practices. However, challenges include balancing cost-efficiency with eco-friendly materials and managing the environmental impact of global supply chains. Nonetheless, ongoing innovations in biotechnology and fermentation processes could further improve sustainability in the probiotic cosmetics market.

Unmet Needs

Despite the increasing consumer awareness and demand for probiotic skincare products, there remains a notable gap in market offerings that cater to diverse skin types and concerns. The market is dominated by a few key players, and their product lines may not fully address the varied needs of all consumers. For instance, while probiotic cosmetics are praised for their potential benefits in balancing skin microbiota and enhancing overall skin health, there is a lack of products specifically formulated for sensitive or acne-prone skin, which could be a crucial area for development.

The market faces challenges in educating consumers about the benefits and science behind probiotics in cosmetics. Many potential users are still unfamiliar with how probiotics can enhance skin health beyond the basic moisturization and anti-aging benefits. This knowledge gap represents an opportunity for companies to invest in consumer education and marketing strategies that highlight the unique advantages of probiotic ingredients.

Market Competitive Landscape

The major players in the market include Sigi Skin, Craft & Culture, Porcelain Pte Ltd., Kew Organics, derma-Rx Laboratories Pte Ltd., Strip Pte. Ltd. (Two Lips)

By Type

Facial Care Products

Creams

Lotions

Cleanser

Serums

Others

Hair Care Products

Shampoo

Hair Conditioner

Hair Serums

Others

Body Care Products

Deodorants

Exfoliants

Soaps

Body Lotions

Others

Nail Care Products

Others

Make-up Products

Female Intimate Care Products

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Consumer Orientation

Male

Female

By Application

Skin Health

Acne

Anti-Ageing

Skin Whitening

Anti-Inflammatory

Photoprotective Effects

Others

Hair Health

Hair Fall

Hair Growth

Scalp Cleaning

Others

Nail Health

By Packaging

Tubes

Bottles

Jars

Pumps and Dispensers

Others

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In May 2022, Sigi Skin, a Singapore-based skincare brand, launched its first-ever serum with prebiotics, probiotics, and postbiotics to follow up on the success it had with its probiotic sheet mask.

Why Purchase the Report?

To visualize the Singapore probiotic cosmetics market segmentation based on type, ingredient, consumer orientation, application, packaging, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Singapore probiotic cosmetics market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Singapore probiotic cosmetics report would provide approximately 36 tables, 43 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies