China and Hong Kong Probiotic Cosmetics Market - 2024-2027

Overview

The China and Hong Kong Probiotic Cosmetics market recorded a value of US$ 144.27 million in 2023 and is expected to reach a value of US$ 192.51 million in 2027, growing at a CAGR of 7.60% during the forecast period (2024-2027).

There is a growing consumer preference for natural and organic products in both China and Hong Kong. Consumers are becoming more conscious about the ingredients in their skincare and cosmetic products, preferring those that are perceived as safer and more environmentally friendly. Cosmetic brands are responding to these trends by introducing probiotic formulations in their products. This innovation and product diversification cater to the growing demand for natural and organic cosmetics in the region.

Probiotic cosmetics may face lengthy and complex registration and approval processes before they can be marketed and sold. Regulatory authorities in China (CFDA) and Hong Kong (CFS) require thorough safety assessments and efficacy data to ensure that products meet strict standards before they are approved for sale. This process can be time-consuming and expensive for manufacturers, especially smaller or newer brands entering the market.

A limited range of probiotic cosmetics means consumers have fewer options to choose from compared to traditional skincare products. This can limit their ability to find products that specifically address their skincare concerns or preferences, such as different skin types or targeted treatments. For instance, niche probiotic skincare brands may only be available in select high-end department stores or specialty boutiques in major cities like Shanghai or Hong Kong.

Drivers

Rising Consumer Awareness about the Benefits of Probiotics for Skin Health

Consumers in China and Hong Kong are increasingly seeking skincare products that are natural and safe. Probiotics are perceived as natural and beneficial, appealing to consumers who are wary of synthetic chemicals and harsh ingredients. There is a broader trend towards health and wellness across Asia, including in China and Hong Kong.

For instance, Skincare brands such as SK-II and Dr. Jart+ have introduced probiotic-based serums, creams, and masks specifically targeted at improving skin health. These products are marketed with claims of enhancing skin hydration, reducing redness, and strengthening the skin barrier. The availability of a wide range of probiotic skincare products caters to diverse consumer needs and preferences, driving overall market growth and penetration in China and Hong Kong.

Additionally, the overall focus on health and wellness is driving interest in products that offer both internal and external benefits. Probiotics are associated not only with skincare but also with digestive health, immune support, and overall well-being, aligning with broader health trends in the region. For instance, probiotics are perceived as natural and beneficial for not only skincare but also for digestive health and immune support. This holistic approach resonates with health-conscious consumers, driving the popularity of probiotic skincare products in the market.

Increasing Interest in Natural and Organic Products

There is a growing consumer preference for natural and organic products in both China and Hong Kong. Consumers are becoming more conscious about the ingredients in their skincare and cosmetic products, preferring those that are perceived as safer and more environmentally friendly. Cosmetic brands are responding to these trends by introducing probiotic formulations in their products.

For instance, in 2019, the RARE SkinFuel launched in Hong Kong, the skinfuel is a skincare brands based on certified organic and native Australian ingredients. Moreover, in Hong Kong, there's a growing trend towards wellness and holistic health. Consumers are interested in skincare products that not only enhance their appearance but also promote skin health from within. Brands like RenGuangDo emphasize natural ingredients, including probiotics, in their skincare formulations to appeal to health-conscious consumers.

Additionally, western trends towards clean beauty and natural skincare have influenced Chinese and Hong Kong consumers. Brands like AHC and The Face Shop have introduced probiotic lines that align with these global trends, appealing to consumers who prioritize natural and organic ingredients in their beauty routines.

Local and international brands alike are innovating with probiotic ingredients in their cosmetics. For instance, Estee Lauder has launched a probiotic-infused mask that claims to strengthen the skin's barrier function, catering to the demand for effective skincare solutions that also support skin health over time.

Restraints

Strict Regulations Regarding Cosmetic Ingredients

Probiotic cosmetics may face lengthy and complex registration and approval processes before they can be marketed and sold. Regulatory authorities in China (CFDA) and Hong Kong (CFS) require thorough safety assessments and efficacy data to ensure that products meet strict standards before they are approved for sale. This process can be time-consuming and expensive for manufacturers, especially smaller or newer brands entering the market.

Regulatory bodies often have specific restrictions on the types and concentrations of ingredients that can be used in cosmetics. Probiotic ingredients, being relatively new and innovative, may not have established regulatory precedents or may fall into a gray area regarding classification. This uncertainty can deter manufacturers from investing in research and development for probiotic formulations.

Additionally, for probiotic cosmetics imported into China and Hong Kong, additional regulations and customs requirements may apply. These can include restrictions on certain ingredients, packaging standards, or requirements for local testing and certification. Such barriers can increase costs and administrative burdens for international brands seeking to enter these markets. Regulatory frameworks are subject to updates and changes over time.

Segment Analysis

The China and Hongkong probiotic cosmetics market is segmented based on type, ingredient, application, consumer orientation, packaging, and distribution channel.

Growing Demand for Facial Products in China and Hong Kong

In the probiotics cosmetics market, particularly in the facial products type segment in China and Hong Kong, there is a growing demand driven by increasing consumer awareness of skincare benefits and natural ingredients. In China, the probiotics-based facial products market is experiencing significant growth, with consumers increasingly seeking products that offer gentle yet effective skincare solutions. The market for probiotic facial products in China is projected to grow at a robust rate, fueled by the rising trend of integrating probiotics into daily skincare routines.

In China, a survey conducted by Statista in 2023 revealed that around 35% of consumers are increasingly interested in facial products containing probiotics, driven by the growing awareness of their benefits for skin health. This reflects a shift towards natural and scientifically supported skincare solutions. Similarly, in Hong Kong, a report from Euromonitor International highlighted that 28% of new facial skincare products launched in 2023 featured probiotic ingredients, indicating a strong market presence and consumer interest.

Sustainability Analysis

Sustainability is increasingly becoming a priority in the probiotics cosmetics market in China and Hong Kong, as both consumers and brands focus on eco-friendly practices. In China, there has been a significant move towards using sustainable ingredients and packaging in probiotic cosmetics.

Data from a research survey indicates that about 45% of new probiotic cosmetic products introduced in China over the past year highlight natural or organic certifications, showcasing a growing preference for environmentally conscious products. Additionally, roughly 30% of brands are now utilizing recyclable or biodegradable packaging to minimize environmental impact, reflecting a broader trend toward sustainability in the beauty sector.

In Hong Kong, the probiotics cosmetics market is also embracing sustainability. Euromonitor reports that approximately 40% of probiotic cosmetics brands in Hong Kong are emphasizing sustainable sourcing and ethical production methods. These practices include efforts to cut down on carbon emissions and enhance supply chain transparency. Furthermore, consumer demand for eco-friendly products is evident, with about 33% of Hong Kong consumers actively seeking out cosmetics that are cruelty-free and vegan.

Unmet Needs

The probiotics cosmetics market in China and Hong Kong is encountering several unmet needs that are hindering its potential. In China, a major issue is the inconsistency and lack of standardization in probiotic skincare products. Many consumers struggle to find reliable information about the effectiveness and quality of probiotic ingredients because of inadequate labelling and unclear product claims. This lack of transparency creates consumer scepticism and prevents the market from fully benefiting from the increasing interest in probiotic skincare.

In Hong Kong, there is a noticeable gap in product innovation and diversity within the probiotic's cosmetics segment. Although interest in these products is growing, there is a limited range of formulations available that cater to different skin types and specific concerns, such as anti-aging or sensitivity. This narrow product assortment results in missed opportunities to meet the varied needs of consumers.

Additionally, the high cost of many probiotic skincare products is a significant barrier, with many consumers finding these premium options unaffordable. There is a clear need for more diverse and cost-effective products to make probiotics cosmetics more accessible to a broader audience.

Competitive Landscape

The major global players in the market include BioMed Technology Holdings Limited, Nox Bellow Cosmetics Co., Ltd. and Simply This.

By Type

Facial Care Products

Creams

Lotions

Cleanser

Serums

Others

Hair Care Products

Shampoo

Hair Conditioner

Hair Serums

Others

Body Care Products

Deodorants

Exfoliants

Soaps

Body Lotions

Others

Nail Care Products

Others

Make-up Products

Female Intimate Care Products

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Consumer Orientation

Male

Female

By Application

Skin Health

Acne

Anti-Ageing

Skin Whitening

Anti-Inflammatory

Photoprotective Effects

Others

Hair Health

Hair Fall

Hair Growth

Scalp Cleaning

Others

Nail Health

By Packaging

Tubes

Bottles

Jars

Pumps and Dispensers

Others

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In November 2022, a new probiotic skincare brand called Souffle Beauty, made in Singapore, was launched into the Chinese market and introduced a wide range of products. According to Souffle Beauty, the company does not use animal testing and is a PETA-certified cruelty-free brand.

In March 2023, Shenzhen Haichuang Biotechnology Co., Ltd. announced that it has completed the Pre-A round of investment of tens of millions of yuan. The investor in this round is Shenzhen Venture Capital. Established in 2020, "Haichuang Biology" mainly focuses on the development and industrial application of biologically active raw materials such as anti-aging functional skin care products, functional probiotics, and pharmaceuticals. "Heproa" mainly has two product lines, one is functional anti-aging skin care products targeting skin microecology; the other is functional probiotic food targeting intestinal microecology.

Why Purchase the Report?

To visualize the China + Hong Kong probiotic cosmetics market segmentation based on type, ingredient, consumer orientation, application, packaging, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of China + Hong Kong probiotic cosmetics market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The China and Hong Kong probiotic cosmetics report would provide approximately 27 tables, 40 figures and 219 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies