Global Low Calorie Sweeteners Market - 2024 - 2031

Report Overview

Global Low Calorie Sweeteners Market reached US$ 29.2 billion in 2023 and is expected to reach US$ 42.2 billion by 2031, growing with a CAGR of 4.7% during the forecast period 2024-2031.

Increasing health awareness and rising obesity and diabetes rates are driving the global low-calorie sweeteners market rapidly. As consumers become more conscious of the risks associated with excessive sugar consumption, there has been a marked shift towards low-calorie and zero-calorie alternatives. The trend is further fueled by consumer dietary preferences for low-carb and ketogenic diets.

Additionally, the growing application of low-calorie sweeteners across a variety of products highlights the expanding role of these products in the food and beverage industry. Regulatory approvals from bodies like the FDA and EFSA play a crucial role in shaping market growth, as new approvals or safety studies can significantly influence consumer trust and market trends. For instance, in July 2023, Aspartame was authorized for use as a sweetener in food products by the FDA.

North America low-calorie sweeteners market is expanding with various companies driving innovations. For instance, in June 2023, Wisdom Natural Brands expanded its SweetLeaf line to include two zero-calorie and three 50% reduced-calorie sugars, including new coconut and date varieties. The products offer the taste and functionality of regular sugar without artificial ingredients or the cooling effect of erythritol.

Market Dynamics

Rising Prevalence of Lifestyle Disorders

The rising prevalence of lifestyle disorders, such as obesity, diabetes and heart disease, is significantly driving the market for low-calorie sweeteners. According to the World Health Organization's 2022 statistics, over 1 billion people worldwide are affected by obesity, with 650 million being adults and 340 million adolescents. The rise in obesity is also impacting children, with up to 39 million affected, leading to a reduced consumption of sugary products among this group.

Additionally, the IDF Diabetes Atlas 2021 reports that 537 million adults globally are living with diabetes and this number is expected to rise to 643 million by 2030. As people become more health-conscious and seek ways to manage their weight and overall health, they often turn to low-calorie sweeteners as a substitute for sugar. Low calorie sweeteners provide sweet flavors without the added calories and potential health risks associated with sugar consumption, increasing their demand for these.

Innovative Product Developments

The market is expanding with new product offerings, including natural sweeteners like stevia and monk fruit, as well as specialized formulations that cater to diverse dietary needs. Technological advancements in production processes and biotechnology are enhancing efficiency, reducing costs and scaling production. Additionally, new sweeteners often provide extra health benefits or improved digestive health, adding further value for consumers.

Customizable, sustainable and regulatory-compliant products are becoming more popular, aligning with personalized and eco-conscious preferences. For instance, in November 2023, Tate & Lyle Sugars introduced a low-calorie sucralose sweetener in resealable pouches and tablet dispensers, meeting the rising demand for convenient sugar alternatives.

Similarly, in April 2023, Daesang launched Allulose, a new low-calorie sweetener derived from natural sources, offering a sugar-like taste with fewer calories. These innovations reflect the growing consumer interest in healthier, low-calorie food options and highlight how advancements in sweetener formulations and production technology are driving market growth.

Regulatory Scrutiny of Sweeteners

Regulatory scrutiny can hinder the global low-calorie sweeteners market by causing delays and increasing costs due to lengthy approval processes and stringent safety evaluations. Different regulations across countries complicate market entry and safety concerns can lead to restrictions or bans on certain sweeteners, affecting market availability and consumer trust.

Market Segment Analysis

The global low calorie sweeteners market is segmented based on type, form, source, application and region.

High Consumer Preference for Natural Products

The global low calorie sweeteners market is segmented based on source into natural and artificial. The artificial sources segment accounted for the largest share in the global market. The dominance of natural low-calorie sweeteners is largely driven by increasing consumer preference for natural ingredients over synthetic alternatives. As health and wellness trends gain traction, people are seeking sweeteners that align with their dietary goals and avoid artificial additives.

Natural sweeteners such as stevia and monk fruit extract benefit from a positive health perception and generally face fewer regulatory concerns, which increases consumer confidence. Additionally, significant innovation and development in natural sweeteners have enhanced their taste, stability and functionality, making them more versatile for various food and beverage products.

The new product introductions in this segment are further expanding the segment's reach. For instance, in April 2021, Manus Bio, Inc., a top US producer of eco-friendly natural ingredients, introduced NutraSweet Natural, a zero-calorie, plant-based sweetener that offers 100% pure sweetness for everyday use.

Market Geographical Share

Increasing Health Consciousness Among Consumers in North America

North America dominates the global market. The high prevalence of obesity and diabetes in US significantly drives the demand for low-calorie sweeteners. With over 41.9% of adults and 19.7% of children affected by obesity, according to the CDC, there is an increasing need to reduce calorie intake, particularly from sugar. Low-calorie sweeteners provide a way for individuals to enjoy sweet flavors without the extra calories, which is crucial for those managing their weight.

Additionally, the presence of around 37.3 million Americans with diabetes necessitates careful blood sugar management. Low-calorie sweeteners, which do not impact blood glucose levels, are an attractive alternative for people with diabetes who need to monitor their sugar intake. These health concerns encourage a significant market for products that support healthier eating habits.

As more consumers seek to address their weight and blood sugar management needs, the demand for low-calorie sweeteners rises. The trend contributes to North America's leadership in the global market for low-calorie sweeteners, driven by a combination of health awareness and the availability of products tailored to meet these dietary requirements.

Market Competitive Landscape

The major global players in the market include Tate & Lyle, ADM, Ajinomoto do Brasil, Ingredion Inc., Celanese Corporation, Cargill, Incorporated, Cumberland Packing Corp., DSM, Roquette Freres and NutraSweetM Co.

COVID-19 Impact Analysis

The COVID-19 pandemic disrupted the global low-calorie sweeteners market by causing production delays and increasing costs due to supply chain issues. Production and logistics were hindered by lockdowns and workforce shortages, leading to delays and increased costs. The pandemic shifted consumer behavior towards healthier alternatives, boosting demand for low-calorie options amid increased home cooking.

By Type

Aspartame

Acesulfame-K

Cyclamate

Saccharin

Stevia

Xylitol

Others

By Form

Powders

Liquids

Other

By Source

Artificial

Natural

By Application

Food & Beverages

Beverages

Baked Goods

Dairy & Frozen Desserts

Confectionery

Others

Pharmaceuticals

Others

By Region

North America

U.S.

Canada

Mexico

Europe

Germany

UK

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2023, Wisdom Natural Brands expanded its SweetLeaf line to include two zero-calorie and three 50% reduced-calorie sugars, including new coconut and date varieties.

In April 2023, Daesang launched Allulose, a new low-calorie sweetener derived from natural sources, offering a sugar-like taste with fewer calories.

In April 2021, Manus Bio, Inc., a top US producer of eco-friendly natural ingredients, introduced NutraSweet Natural, a zero-calorie, plant-based sweetener that offers 100% pure sweetness for everyday use.

Why Purchase the Report?

To visualize the global low calorie sweeteners market segmentation based on type, form, source, application and region, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the low calorie sweeteners market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The global low calorie sweeteners market report would provide approximately 70 tables, 65 figures and 220 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies