Global Infant and Kids Probiotics Market - 2024-2031

Overview

Global Infant and Kids Probiotics Market reached US$ 1.8 million in 2023 and is expected to reach US$ 3.5 million by 2031, growing with a CAGR of 10.1% during the forecast period 2024-2031.

The infant and kids probiotics market is a rapidly expanding segment within the broader dietary supplements industry, driven by growing awareness of the importance of early-life nutrition and preventive healthcare. Probiotics, known for their beneficial effects on digestive health and immune function, are increasingly sought after by parents and caregivers seeking natural and effective solutions for their children's well-being. These supplements contain live beneficial bacteria strains, such as Lactobacillus and Bifidobacterium, which support a balanced gut.

Market growth is fueled by scientific research affirming probiotics' efficacy in reducing symptoms of common childhood ailments like colic, diarrhea, and respiratory infections. As consumer demand for natural and organic products rises, probiotics fit well into this trend, offering parents peace of mind with supplements that are perceived as safe and beneficial.

The liquid form probiotic segment in the infant and kids probiotics market accounts for over 30% share. Similarly, North America dominates the infant and kids probiotics market, capturing the largest market share of over 1/3rd. the demand for infant and kids probiotics in North America continues to expand driven by increasing awareness of digestive health benefits, a preference for natural health solutions, and supportive market conditions.

Dynamics

Increasing Awareness of Children's Health and Nutrition

Increasing awareness of children's health and nutrition is a significant driver propelling growth in the infant and kids probiotics market. This awareness stems from a growing understanding among parents and healthcare professionals about the role of nutrition in supporting children's overall health, particularly concerning digestive health and immunity. Parents are increasingly seeking natural and effective ways to enhance their children's well-being from an early age.

Probiotics, which consist of beneficial bacteria that support gut health and immune function, have gained prominence due to their potential health benefits. They are seen as a preventive measure against common childhood ailments such as digestive disorders, allergies, and infections. In a survey conducted by Ipsos, 76% of parents expressed interest in purchasing probiotic products for their children, citing reasons such as immune support, digestive health improvement, and overall well-being enhancement.

Overall, the increasing awareness of children's health and nutrition, coupled with scientific validation and consumer education efforts, continues to drive robust growth in the infant and kids probiotics market. As parents seek effective and natural solutions to support their children's health, probiotics are poised to play a pivotal role in shaping the future of pediatric nutrition and wellness.

Growing Emphasis on Gut Health and Immunity

The growing emphasis on gut health and immunity is a primary driver fueling the expansion of the infant and kids probiotics market. Probiotics, known for their beneficial effects on the gut microbiota, are increasingly recognized for their role in promoting digestive health and bolstering immune function in children. As awareness grows about the importance of maintaining a healthy gut microbiome from an early age, parents are turning to probiotics to support their children's overall well-being.

Scientific research underscores the positive impact of probiotics on gut health and immunity. Studies have shown that certain probiotic strains can help regulate intestinal function, alleviate symptoms of gastrointestinal disorders, and strengthen the immune system against infections. This scientific validation has boosted consumer confidence in probiotic supplements as a preventive measure against common childhood ailments.

As gut health interest grows, infant nutrition specialists highlight probiotics for their properties in boosting immunity and digestive benefits in the first years of life. NutritionInsight speaks with suppliers Fonterra, DSM and Lactalis on the latest developments in this space, while investigating a noted downward trend in the global baby food market attributed to a dip in birth rates, among other influential macroeconomic trends.

Stringent Regulatory Standards and Compliance Challenges

Stringent regulatory standards and compliance challenges pose significant restraints to the infant and kids probiotics market, impacting manufacturers, distributors, and consumers alike. Regulatory frameworks vary across regions and countries, often requiring rigorous testing, documentation, and adherence to safety standards for probiotic products intended for children. These standards aim to ensure product efficacy, safety, and quality but can also result in prolonged approval processes and increased production costs for companies operating in the market.

For instance, in the United States, probiotic supplements are regulated as dietary supplements by the FDA. This categorization subjects them to stringent requirements under the Dietary Supplement Health and Education Act (DSHEA), including compliance with Good Manufacturing Practices (GMP) and substantiation of health claims through clinical studies. Similarly, the European Union regulates probiotics under the Novel Food Regulations, which necessitate comprehensive safety assessments and approval before market entry.

Segment Analysis

The global infant and kids probiotics market is segmented based on form, application, distribution channel, end-user and region.

The Surging Demand for Liquid Probiotics

The demand for liquid forms of probiotics in the infant and kids probiotics market is driven by several factors that cater to the unique needs and preferences of parents and caregivers. Liquid probiotics are favored for their convenience and ease of administration, particularly for infants and young children who may have difficulty swallowing capsules or tablets. These formulations are often designed to be mixed with milk, formula, or water, making them suitable for infants from birth onwards.

Parents are increasingly turning to liquid probiotics due to their perceived efficacy in promoting digestive health and supporting immune function in young children. Liquid probiotics can be formulated with specific strains of beneficial bacteria, such as Lactobacillus and Bifidobacterium, which are known for their ability to colonize the infant gut and contribute to overall gut microbiome balance.

The targeted approach addresses common concerns such as colic, diarrhea, and constipation, providing reassurance to parents seeking natural solutions for their children's health. In December 2021, US-based SmartyPants Vitamins is launching a liquid probiotic for babies up to the age of two, aimed at reducing their upset stomachs. Seeking to be as mess-free as possible, the Baby Probiotic product is available in a glass bottle with a built-in dropper that releases controlled drops of liquid when turned upside down.

Geographical Penetration

Rising Demand for Infant and Kids Probiotics in North America

The demand for infant and kids probiotics in North America is driven by several key factors that reflect evolving consumer preferences, increasing awareness of health benefits, and a growing emphasis on preventive healthcare for children. Probiotics, known for their potential to support digestive health and boost immunity, have gained significant traction among parents seeking natural and effective nutritional supplements for their children.

One of the primary drivers of demand is the rising incidence of digestive disorders and allergies among children in North America. Probiotics are increasingly recognized for their ability to promote a healthy balance of gut microbiota, which is crucial for digestive function and overall well-being. Studies indicating probiotics' efficacy in reducing symptoms of conditions such as diarrhea, constipation, and irritable bowel syndrome have contributed to their popularity among parents and healthcare professionals.

In a survey conducted by Ipsos, 72% of parents in North America expressed a preference for natural or organic products for their children's health. Probiotics fit into this trend as natural supplements supporting digestive health and immunity (Ipsos). Studies have shown that probiotics can reduce the incidence of common childhood ailments such as diarrhea and respiratory infections. This scientific evidence reinforces consumer confidence and drives adoption of probiotic products among parents in North America (Clinical Nutrition).

COVID-19 Impact Analysis

The COVID-19 pandemic has had a multifaceted impact on the infant and kids probiotics market. Initially, disruptions in supply chains and manufacturing operations posed challenges for producers, leading to temporary shortages and logistical issues. Consumer behavior also shifted significantly during lockdowns and periods of heightened uncertainty, with increased focus on health and wellness driving demand for immune-supporting products, including probiotics. This trend was particularly notable among parents seeking nutritional supplements to bolster their children's immune systems against viral infections.

Furthermore, the pandemic accelerated the adoption of e-commerce channels for purchasing infant and kids probiotics as physical retail outlets faced closures or reduced foot traffic. Online platforms became crucial for maintaining market access and meeting consumer demand amidst social distancing measures. As economies recover and vaccination efforts progress, the infant and kids probiotics market is expected to continue evolving, with sustained interest in products that promote digestive health, immunity, and overall well-being for children.

Russia-Ukraine War Impact Analysis

The conflict between Russia and Ukraine has introduced additional challenges and uncertainties for the infant and kids probiotics market, primarily related to global supply chains and geopolitical tensions. The region is a significant agricultural producer, and disruptions in supply chains for key ingredients and raw materials could potentially impact production and distribution of probiotic products worldwide. Fluctuations in currency exchange rates, trade restrictions, and geopolitical instability may further complicate market dynamics, affecting pricing and availability of probiotic supplements.

Moreover, the conflict's broader economic implications could influence consumer purchasing power and confidence in affected regions and beyond. As geopolitical tensions persist, businesses operating in or sourcing from the region may face operational challenges and strategic reassessments to mitigate risks. International sanctions and trade disruptions may also impact the regulatory environment and import-export policies relevant to the infant and kids probiotics market.

By Form

• Liquid
• Powder
• Chewable
• Others
• Others

By Application

• Immune Health
• Digestive Health
• General Wellness
• Others

By Distribution Channel

• Online
• Offline

By End-User

• Infants & Children
• Toddlers
• Early Childhood
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In June 2023, AB-Biotics, the microbiome science affiliate of Kaneka Probiotics, has launched a new nutritional supplement for infants, Vitamin D + Probiotic Drops, in collaboration with global health and wellness company H&H Group.
• In April 2022, Seed, the microbiome science company pioneering clinically and scientifically studied next-generation probiotics, today launched its first pediatric innovation, PDS-08(TM) Pediatric Daily Synbiotic, a clinically studied, two-in-one powdered synbiotic formulated for children and adolescents (ages 3 to 17) with 9 probiotic strains and a fiber-based prebiotic.

Competitive Landscape

The major global players in the market include Culturelle, BioGaia, Gerber, Probiotic America, Renew Life, SmartyPants, Garden of Life, Nordic Naturals, Nature's Way and Jarrow Formulas.

Why Purchase the Report?

• To visualize the global infant and kids probiotics market segmentation based on form, application, end-user, distribution channel and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of infant and kids probiotics market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global infant and kids probiotics market report would provide approximately 70 tables, 65 figures, and 219 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies