Probiotics Market Size, Share, and Growth Analysis, By Product Type (Functional Food & Beverages, Dietary Supplements), By Ingredient (Bacteria, Yeast), By Distribution Channel, By End User, By Region

Description

Probiotics Market size was valued at USD 70.2 billion in 2023 and is poised to grow from USD 75.89 billion in 2024 to USD 141.5 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The Probiotics Market is experiencing robust growth, driven by increasing consumer awareness of health and wellness linked to digestive health. This surge in interest is significantly boosting the demand for probiotic supplements, alongside a growing preference for functional and natural foods that offer various health benefits beyond basic nutrition. However, challenges such as the lack of standardization in probiotic formulations and regulatory uncertainties could impede market expansion. Diverse regulations across countries add complexity for new entrants seeking product approval, potentially stunting market growth. Despite these hurdles, there is substantial potential for innovation, particularly in developing unique probiotic products targeting mental health, immune support, and weight management, presenting lucrative opportunities for market players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Probiotics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Probiotics Market Segments Analysis

Global Probiotics Market is segmented by Product Type, Ingredient, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Functional Food & Beverages, Dietary Supplements and Feed. Based on Ingredient, the market is segmented into Bacteria and Yeast. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online and Convenience Stores/Small Retail Formats. Based on End User, the market is segmented into Human and Animal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Probiotics Market

The probiotics market is significantly propelled by the rising prevalence of digestive disorders, which has led to increased consumer interest in probiotics as a solution for promoting gut health. As more individuals experience digestive imbalances, the demand for effective probiotic products continues to surge. Furthermore, the market's expansion is supported by a diverse array of offerings, including snacks, yogurts, and beverages, which provide consumers with a wide selection of choices. This variety not only caters to different preferences but also encourages greater adoption of probiotic products, thereby driving the overall growth of the market.

Restraints in the Probiotics Market

The probiotics market faces several constraints, primarily due to certain health claims that do not have robust scientific evidence backing them, which undermines consumer confidence. Despite an increasing body of research highlighting the benefits of probiotics, these unsubstantiated claims hinder market growth. Furthermore, the substantial costs associated with the development and production of high-quality probiotic products pose a significant barrier. This elevated price point may deter consumers from purchasing these premium products, ultimately resulting in reduced trust and acceptance in the probiotics market. Combined, these factors contribute to a stagnation in the sector's potential expansion.

Market Trends of the Probiotics Market

The probiotics market is witnessing a dynamic trend characterized by the discovery of next-generation bacterial strains, particularly Bacteroides and Akkermansia, known for their significant benefits on metabolism and immune function. This advancement is driving innovation in product formulations, making probiotics more effective and appealing to health-conscious consumers. Additionally, there is a marked shift towards non-dairy carriers, such as fruit juices, which enhance the accessibility and acceptance of probiotics across various demographics, including those with dietary restrictions. This inclusive approach is likely to broaden the consumer base, propelling market growth as more individuals seek functional foods that support overall well-being.

Product Code: SQMIG30I2299

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Patent Analysis
Regulatory Analysis
Technology Analysis
Case Studies
Customer And Buying Criteria Analysis
Trade Analysis

Global Probiotics Market Size by Product Type & CAGR (2025-2032)

Market Overview
Functional Food & Beverages
- Dairy Products
- Nondairy Beverages
- Infant Formula
- Cereals
- Other Functional Food & Beverages
Dietary Supplements
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
Feed

Global Probiotics Market Size by Ingredient & CAGR (2025-2032)

Market Overview
Bacteria
- Lactobacilli
- Lactobacillus acidophilus
- Lactobacillus rhamnosus
- Lactobacillus casei
- Lactobacillus reuteri
- Bifidobacterium
- Streptococcus Thermophilus
Yeast
- Saccharomyces Boulardii
- Other Yeasts

Global Probiotics Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Hypermarkets/Supermarkets
Pharmacies/Drugstores
Specialty Stores
Online
Convenience Stores/Small Retail Formats

Global Probiotics Market Size by End User & CAGR (2025-2032)

Market Overview
Human
Animal

Global Probiotics Market Size & CAGR (2025-2032)

North America (Product Type, Ingredient, Distribution Channel, End User)
- US
- Canada
Europe (Product Type, Ingredient, Distribution Channel, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Ingredient, Distribution Channel, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Ingredient, Distribution Channel, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Ingredient, Distribution Channel, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Danone (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NestlE S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yakult Honsha Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hansen Holding A/S (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Probi AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kerry Group plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lallemand Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BioGaia AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sabinsa Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Archer Daniels Midland Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amul (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Mills Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cargill, Incorporated (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biocodex (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lifeway Foods Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Groupe Lactalis S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Bounty Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Health & Happiness (H&H) International Holdings Ltd. (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
I-HEALTH, INC. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Probiotics Market Size, Share, and Growth Analysis, By Product Type (Functional Food & Beverages, Dietary Supplements), By Ingredient (Bacteria, Yeast), By Distribution Channel, By End User, By Region - Industry Forecast 2025-2032