Global ROSO (Roll-On Shrink-On) Sleeves Market - 2024-2031

Overview

Global ROSO (Roll-On Shrink-On) Sleeves Market reached US$ 3.5 billion in 2023 and is expected to reach US$ 5.6 billion by 2031, growing with a CAGR of 6.1% during the forecast period 2024-2031.

ROSO sleeves are easy to apply with automated equipment, making them ideal for high-speed manufacturing lines. The application method is simple, lowering labor costs and increasing production efficiency, which is prompting firms to adopt ROSO sleeves. It provides great flexibility and conformability, allowing them to closely adhere to the shape of containers throughout the heat shrinking process.

Tamper-evident packaging solutions, such as ROSO sleeves, help to reduce piracy and product diversions by making it harder for unauthorized parties to tamper with or reproduce packaging. In today's globally and interconnected supply chains, manufacturers and retailers are concerned about security concerns such as tampering and sabotage. Tamper-evident packaging solutions, such as ROSO sleeves, assist reduce these risks by giving visible evidence of tampering or illegal access.

In 2023, Asia-Pacific is expected to be the dominant region with about 35% of the global ROSO (roll-on shrink-on) sleeves market. Demand in the region for food & beverages is rising as consumer preferences shift. China has the world's largest food, beverage and pharmaceutical markets in terms of total output. According to the National Development and Reform Commission, China's food business has increased consistently in terms of production and sales in 2021.

Dynamics

Enhanced Branding, Marketing & Recycling

ROSO sleeves provide enough of space for branding, promotional messaging and product information, allowing brands to effectively engage with customers and convey their brand identity. The capacity to display colorful graphics and eye-catching designs boosts brand awareness and consumer interaction, hence increasing market demand. With rising environmental awareness and regulatory demands, there is a greater need for sustainable packaging solutions.

ROSO sleeves built from recyclable materials and printed with eco-friendly inks connect with sustainability goals, resulting in increased usage among environmentally concerned customers and businesses. In 2024, Berry Global's high-performance PE cling film, Omni Xtra+, was the main feature of the company's display at the Marca by BolognaFiere Private Label Conference and Exhibition. In addition to its reduced weight, Omni Xtra+ is recyclable where PE film collections occur and is in accordance with current European recycling criteria.

Rise in Tamper-Evident Packaging

Tamper-evident packaging is critical for guaranteeing product safety and integrity, especially in the pharmaceutical, food and beverage industries. As consumers become more worried about product safety and authenticity, the need for tamper-evident packaging solutions such as ROSO sleeves increases. Regulatory agencies globally have imposed severe criteria for tamper-evident packaging, particularly in areas where product tampering poses a major risk to consumer health.

Compliance with these requirements encourages the use of tamper-evident packaging solutions like ROSO sleeves. The pharmaceutical and food industries, which require severe tamper-evident packaging solutions, are expanding due to factors such as population increase, rising healthcare costs and shifting dietary preferences. The growth generates demand for tamper-evident packaging solutions, such as ROSO sleeves.

Environmental and Regulatory Concerns

While ROSO sleeves provide product protection and branding benefits, they are typically made of non-biodegradable materials like polyvinyl chloride and polyethylene terephthalate glycol, which raises environmental concerns. The consumption of these materials contributes to plastic trash accumulation, which causes environmental pollution and sustainability difficulties. The Coca-Cola firm uses polyvinyl chloride label films for their product packaging, which could be because of its high physicochemical durability.

However, these films are less recycled than other polymers because they emit chlorine-based compounds, causing globally pollution. Environmental and health concerns may lead to regulatory restrictions on the usage of certain materials, particularly PVC, have an influence on the ROSO sleeves market. Bans limiting the use of polyvinyl chloride in packaging materials in some locations or industries will hamper market growth and force manufacturers to investigate alternate materials.

Segment Analysis

The global ROSO (roll-on shrink-on) sleeves market is segmented based on material, application, end-user and region.

Rising Demand for Innovative Materials Drives the Segment Growth

Polyethylene (PE) is expected to be the second-dominant segment with about 1/4th of the market during the forecast period 2024-2031. Polyethylene ROSO sleeves are extremely flexible, allowing them to conform precisely to the contour of containers during the heat shrinking process. The feature provides a tight and uniform fit, which improves the visual appeal of packed products and gives them a sleek appearance on store shelves.

Herma will introduce Herma rPE white RV PE film (grade 857), a new self-adhesive label material made up of 50% post-consumer recycled material, in 2023. The second half is manufactured from modern plastic. The combination allows for production costs that are comparable to those of a regular standard PE film. As a result, a significant improvement in sustainability is feasible, especially for price-sensitive projects.

Geographical Penetration

Growing Beverage Industry in North America

North America is expected to be the second-dominant region in the global ROSO (Roll-On Shrink-On) Sleeves market covering about 25% of the market. In North America, ROSO sleeves are widely used in the beverage sector for bottled water, soft drinks, energy drinks, alcoholic beverages and other products. The region's growing beverage sector, combined with advancements in packaging design and marketing, drives demand for ROSO sleeves as a branding and labeling option.

The Beverage Marketing Corporation said that bottled water was the most popular beverage category in U.S. in 2021, accounting for around 25% of overall beverage consumption. Energy drinks and functional water are among the growing beverages in 2021. According to U.S. Census Bureau, retail food and beverage stores in U.S. had annual sales of US$ 880 billion in 2021, up from US$ 687.4 billion in 2015. Increased sales boost demand for ROSO sleeves in the region.

Competitive Landscape

The major global players in the market include Multi-Color Corporation, PDC International Corporation, CCL Label, Inc., Axon, Karlville, Hammer Packaging, Avery Dennison, Constantia Flexibles, Huhtamaki and Leading Edge Labels & Packaging.

COVID-19 Impact Analysis

The pandemic raised awareness of hygiene and safety precautions, resulting in a rise in demand for tamper-evident packaging solutions, such as ROSO sleeves. Manufacturers responded by offering solutions to improve product safety and integrity, including shrink sleeves with tamper-evident seals. The pandemic has expedited the transition towards e-commerce and online shopping, creating demand for packaging solutions that give branding opportunities and product distinctiveness, such as ROSO sleeves.

Manufacturers adapted by providing customized and visually appealing sleeve designs to online shopping channels. The epidemic has spurred tendencies toward digitalization and automation in manufacturing processes, including the creation of ROSO sleeves. Manufacturers engaged in technology such as digital printing and automation to improve efficiency, cut costs and satisfy the changing market needs.

Russia-Ukraine War Impact

Russia and Ukraine are major producers of raw materials used in packaging, such as polyvinyl chloride (PVC) and polyethylene terephthalate glycol (PETG), which are widely used in ROSO sleeves. Any disruptions in the region's supply of these raw materials could result in shortages and higher global costs for ROSO sleeves. Geopolitical tensions and instability caused by the war may create uncertainty in the global market, influencing investment decisions, consumer confidence and supply chain tactics.

Businesses become more cautious, delaying investments or expansions in the ROSO sleeves market. In reaction to supply chain interruptions, manufacturers look into alternative raw material sourcing tactics or diversify their supplier base to reduce risks. It resulted in modifications to the globally supply chain dynamics for ROSO sleeves.

By Material

• Polyvinyl chloride (PVC)
• Polyethylene terephthalate glycol (PETG)
• Polyethylene (PE)
• Others

By Application

• Packaging & Labelling
• Protective Wrapping
• Others

By End-User

• Food & Beverages
• Pharmaceutical & Healthcare
• Home & Personal Care
• Industrial Consumables
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In 2024, CCL Industries, a global leader in specialized label, security and packaging solutions, announced today the official opening of its new sustainable sleeve label hub in Dornbirn, Austria, completing the transition from its previous location in Hohenems. The new facility costs EUR 50 million and more than doubles the area of the prior site.
• In 2022, Mitsubishi Chemical Holdings Group stated that it has created a resource-recycling (Label to Label) shrink sleeve label using material recycling in a collaborative demonstration project with Fuji Seal, Inc. It would make shrink sleeve labels for plastic bottles recyclable.

Why Purchase the Report?

• To visualize the global ROSO (roll-on shrink-on) sleeves market segmentation based on material, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of ROSO (roll-on shrink-on) sleeves market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global ROSO (roll-on shrink-on) sleeves market report would provide approximately 62 tables, 55 figures and 193 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies