PUBLISHER: Grand View Research | PRODUCT CODE: 1588627
PUBLISHER: Grand View Research | PRODUCT CODE: 1588627
The global anti-counterfeit packaging market size is expected to reach USD 345.93 billion by 2030, registering a CAGR of 11.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. This is attributed to the growing demand for anti-counterfeit solutions used to prevent negative impacts caused by product piracy and counterfeiting in the global economy.
Counterfeit products result in loss of sales, becoming a major concern for product manufacturers. Furthermore, the poor quality of replicates damages the brand image. This has driven product manufacturers to use anti-counterfeit technology packaging solutions. For instance, footwear brand Nike faces the threat of counterfeit goods and to safeguard the integrity and authenticity of its footwear the company integrates RFID technology's anti-theft function into its products.
Covert technologies are considered to be beneficial for brand owners and manufacturers, to maintain product authentication. The technology offers various benefits including ease in end-use verification, and helps to build appealing designs for the products. As a result, the technology is expected to grow at a significant rate over the forecast period.
The industry players are adopting several strategies including mergers & acquisitions, partnership agreements, joint ventures, and collaborations to increase their market share. For instance, in January 2022, AWT Labels & Packaging Inc acquired MacArthur Corporation which provides RFID, serialized barcoding, and other anti-counterfeit packaging technologies. This acquisition will help AWT Labels & Packaging Inc to enhance the products used in packaging with these technologies.