Global Heat And Stretch Sleeves Market - 2024-2031

Overview

Global Heat And Stretch Sleeves Market reached US$ 13.7 billion in 2023 and is expected to reach US$ 21.7 billion by 2031, growing with a CAGR of 5.9% during the forecast period 2024-2031.

With the advent of e-commerce, there is a larger demand for eco-friendly and effective packaging. It encourages customers to look for more environmentally responsible and appealing alternatives, like recyclable adhesives, liner-free labels and clear film labels on transparent substrates. The heat and stretch sleeves are great for packaging products, particularly food packing.

The sleeves are inexpensive and provide a large billboard area for branding, allowing for increased marketing impact without increasing budget. Heat and stretch sleeves are types of polyester labels that cover the entire surface of a product. As reported by Label Insight and the Food Marketing Institute, 86% of customers care about transparency. The growing demand for packaged beverages is expected to fuel the heat and stretch sleeve market.

In 2023, North America is expected to be about over 1/4th of the global heat and stretch sleeves market. The region's demand for food and beverages is increasing as consumer habits change. It is expected to drive demand for the heat and stretch sleeve industry. In accordance with PMMI's Beverage Report, the North American beverage market is predicted to rise by 4.5% between 2018 and 2028.

Dynamics

Growing Demand for PE Sleeves

PE will likely increase the demand for global heat and stretch sleeves market due to its low cost and ability to be made in a wide range of densities and customized with additives to perform a variety of tasks. The great majority of sleeves is made of LDPE and some of the more complex films also contain LLDPE. Most industry competitors are launching new labels that provide a wide range of sustainable options to choose from.

For example, in May 2020, UPM Raflatac introduced UPM Raflatac Forest Film PE to expand its portfolio of sustainable film solutions. The innovative PE film label advances UPM Raflatac's drive for a smarter future beyond fossils by reducing the usage of fossil-based virgin raw materials in home and personal care labeling applications.

Rising Demand in Packaging

In accordance to the Packaging Industry Association of India, Indian packaging market is predicted to reach US$ 204.81 billion by 2025, growing at a CAGR of 26.7% between 2020-2025. It will enhance demand for stretch sleeves because it includes labeling in the packing products. Packaging has become an essential everyday item due to its availability in a wide range of businesses, including food and beverage, healthcare, cosmetics and other consumer goods, as well as a variety of industrial sectors.

As the Internet becomes more widely available in many regions of the world, the e-Commerce industry is rapidly evolving. The development of consumer experiences in e-Commerce enterprises is driving the expansion of the heat and stretch sleeve in packaging industry.

Environmental Concerns and Price Volatility

Heat and stretch sleeves are generally made of plastic materials, which have aroused environmental concerns owing to pollution, waste generation and non-biodegradable properties. Increasing regulatory restraints and customer demand for sustainable packaging alternatives may hamper the growth of the heat and stretch sleeves market as businesses strive to use eco-friendly packaging solutions.

Heat and stretch sleeves are commonly made up of PVC, PETG and PE. Fluctuations in the pricing of these raw materials might effect the production costs of heat and stretch sleeves, thereby influencing manufacturers' profit margins and leading to market price instability.

Segment Analysis

The global heat and stretch sleeves market is segmented based on material, printing technology, application and region.

Rising Demand for Sustainable Labels Drives the Food & Beverages Growth

Food & beverages are expected to be the dominant segment with over 1/3rd of the market during the forecast period 2024-2031. There is an increasing trend of using plastic bottles and aluminum cans for beverage items. Sustainability, shelf impact, performance and digital printing are predicted to drive future innovation in the beverage industry's labeling practices. To deal with sustainability concerns, numerous companies are introducing sleeves in innovative materials.

For example, in February 2021, CCL Label introduced EcoStretch, a sustainable stretch sleeve option that, once used, is recycled at the company's factory in Austria and return to the manufacturing process in a totally closed production loop. The recycling facility would be placed at CCL's Voelkermarkt site in Austria, a hub for the manufacturing of stretch sleeves primarily used in the dairy, beverage and home care industries.

Geographical Penetration

Growing Demand From Food Sector in Asia-Pacific

Asia-Pacific is the dominant region in the global heat and stretch sleeves market covering more than 40% of the market. Rising urban populations, increased demand for packaged food, simple supply of polymer films and comparatively low labor costs are among the primary driving forces. China is the world's largest food, beverage and pharmaceutical market in terms of overall output.

In accordance to the National Development and Reform Commission, China's food industry grew steadily in terms of production and sales in 2021. The Chinese food market generated US$ 1,181.63 billion in revenue in 2021, up from US$ 1,054.19 billion the previous year. The value-added industrial production of the food manufacturing sector rose by 8% per year in 2021. Based on the Food Export Association, retail sales in Japan's packaged food market would total US$ 216.3 billion in 2022.

Competitive Landscape

The major global players in the market include Berry Global Inc, Cenveo, CCL Label, Inc., Klockner Pentaplast Group, The Dow Chemical Company, Hammer Packaging, International Papers, Macfarlane Group, Huhtamaki and Fuji Seal International Inc.

COVID-19 Impact Analysis

During the pandemic, consumer behavior changed, with an upsurge in demand for basic items including food, beverages and medications. It resulted in revisions to packaging regulations, with a stronger emphasis on packaging solutions that guarantee product safety, hygiene and convenience. Heat and stretch sleeves are used in many packaging applications to offer tamper-evident seals, protect items from contamination and increase shelf appeal.

The pandemic had diverse consequences on the end-use sectors that use heat and stretch sleeves for packing and labeling. While industries like food and beverage, pharmaceuticals and personal care saw strong demand, sectors like hotel, entertainment and non-essential retail witnessed substantial disruptions. The overall downturn in economic activity and shifts in consumer spending patterns affected the need for heat and stretch sleeves in these industries.

Russia-Ukraine War Impact

Both Russia and Ukraine contribute significantly to the production of raw materials used in the manufacture of heat and stretch sleeves, like polyvinyl chloride and polyethylene terephthalate glycol. Any disruptions in the supply of these raw materials from these regions may result in globally market shortages and price volatility, hampering heat and stretch sleeve production and availability.

Uncertainty over the fight caused price volatility in the global market for heat and stretch sleeves. Currency exchange rate fluctuations, export-import tariffs and transportation expenses can all have an impact on the cost of raw ingredients and final products, potentially contributing to higher pricing for heat and stretch sleeves for both manufacturers and customers.

By Material

• Polyvinyl Chloride (PVC)
• Polyethylene Terephthalate Glycol (PETG)
• Oriented Polystyrene (OPS)
• Polyethylene (PE)
• Others

By Printing Technology

• Rotogravure
• Flexography
• Digital Printing

By Application

• Food & Beverages
• Pharmaceutical & Healthcare
• Home & Personal Care
• Industrial Consumables
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In March 2021, Fort Dearborn Company announced that it has acquired Hammer Packaging Corporation. The integrated organization benefits from Hammer's cutting-edge technology to boost Fort Dearborn's leadership position in the decorative label and package business, thereby extending the firm's geographic reach, capacity and capabilities.
• In February 2021, CCL Labels announced its unique recycling technique, disclosing "the first" closed-loop option for plastic stretch sleeves on beverage bottles. The technique, known as EcoStretch: The Closed Loop Solution, is the first of its kind, according to CCL Labels.
• In July 2020, CCL Label developed EcoFloat TD shrink sleeve material, which is designed to enhance the float separation method of PET bottle recycling. The European PET Bottle Platform has accepted the new technology. EcoFloat has been created to help the packaging sector meet recycling targets and promote sustainability.

Why Purchase the Report?

• To visualize the global heat and stretch sleeves market segmentation based on material, printing technology, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of heat and stretch sleeves market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global heat and stretch sleeves market report would provide approximately 62 tables, 56 figures and 192 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies