PUBLISHER: IMARC | PRODUCT CODE: 1675368
PUBLISHER: IMARC | PRODUCT CODE: 1675368
The global sleeve labels market size reached USD 16.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.81% during 2025-2033. The growing demand in the automotive industry for temper-evident packaging, rising adoption to increase brand awareness and product visibility, and increasing utilization to prevent exposure to different temperatures and light conditions represent some of the key factors driving the market.
Sleeve labels are applied to various products, such as bottles, cans, and containers. They rely on several printing technologies, such as gravure, letterpress, flexographic, digital, and offset. They are manufactured using numerous materials, such as plastic, polyvinyl chloride (PVC), oriented polystyrene (OPS), polypropylene terephthalate glycol (PETG), and polyester. They are waterproof and can withstand ultraviolet (UV) rays and humid and moist environments effectively. They offer versatility, cost-effectiveness, flexibility, durability, 360-degree coverage, and effective print even on irregular shapes. They assist in allowing high-quality graphics and text to be printed on the entire surface area of the label. Besides this, they are beneficial in attracting the attention of customers by offering catchy labels. As a result, sleeve labels are widely utilized in the automotive, food and beverage (F&B), chemical, pharmaceutical, and personal care and cosmetic industries across the globe.
At present, the increasing employment of sleeve labels, as they assist in increasing product visibility and creating brand awareness of a business, represents one of the major factors influencing the market positively. Moreover, the rising adoption of sleeve labels in the automotive industry for temper-evident packaging of fuel additives, cleaners, and sealants is contributing to the growth of the market. Apart from this, the growing adoption of sleeve labels due to the increasing popularity of digital printing among the masses around the world is offering a positive market outlook. Additionally, the rising utilization of sleeve labels that are equipped with tracking and tracing systems, such as radio-frequency identification (RFID) chips and quick response QR codes, is strengthening the growth of the market. Besides this, the increasing adoption of stretch labels, as they provide high elasticity is offering lucrative growth opportunities to industry investors. In addition, there is a rise in the demand for unique, customizable, and attractive packaging solutions. This, coupled with the increasing adoption of sleeve labels in the food and beverage (F&B) industry on account of stringent regulations for labeling, is impelling the growth of the market. Furthermore, the rising utilization of sleeve labels, as they prevent exposure to different temperatures and light conditions, is supporting the growth of the market.
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