Multigrain Premix Market - 2023-2030

Overview

Global Multigrain Premix Market reached US$ 285.12 million in 2022 and is expected to reach US$ 508.50 billion by 2030, growing with a CAGR of 7.5% during the forecast period 2023-2030.

Multigrain premixes in the food sector are trending due to their health benefits and convenience. The various grains used in preparing these premixes make them healthier as they have the combined nutritious benefits of all the grains used. More than one grain used in the preparation of these premixes increases product nutritional value as the unique type of grains adds value to the final product.

Increasing demand for ready-to-eat foods and the availability of a wide variety of premixes in the bakery and confectionery sectors expand the market. The increasing health consciousness among people is encouraging them to take up healthy food habits. The rising demand for bakery products directly influences market growth. The availability of these products in organic variants makes it possible for people craving organic products to meet their demand.

The multigrain premixes offer a quick and easy way to prepare healthy meals at home. Manufacturers are investing in R&D and developing innovative and high-quality multigrain premix products to meet the demand of changing consumer desires and demand for tasty and healthy products. The rise in digital technologies and the producers' adoption of new aggressive advertising strategies boost product expansion into the market.

Dynamics

Rising Demand for Convenient Bakery Products

Bread and bakery products are always in greater demand due to their high utility in all regions. Bread is considered as a staple food in many nations. The increase in bread consumption and other bakery products positively influences market growth. According to the Atlantic Healthy Food Ecosystem 2022, the consumption of bread and bakery products in Europe was reported to be an average of 57 kg/person annually.

With the greater demand for bakery ingredients, premixes are gaining immense attention as they are used in various bakery products like used to prepare bread, cookies and cakes. The changing consumer lifestyle and wide shifts in thier food preferences increase the scope for the products that are convenient and healthy as well. The multigrain premixes can be easily added to various bakery products making them more convenient in preparation. Consumers don't have to work from scratch as there are readily available for preparation.

Increasing Health Consciousness

Consumers are willing to spend more on a healthy diet to maintain a healthy lifestyle. The increased health awareness among people recently drives the need for healthy food products in every category. The high nutritious content of these premixes makes them popular among health-conscious people. With the continuous evolution in consumer preferences and dietary needs, manufacturers also focus on launching healthy products into the market.

International Food Information Council's Food & Health states that most people pursue beneficial health factors from foods. The multigrain premixes are prepared with various healthy grains such as sorghum and rye. All the grains used in their preparation are a good source of fibre, vitamins and minerals. The natural and healthy ingredients make this an ideal for healthy food options.

New and Innovative Products

Consumers are always hungry for new and innovative products. With the widespread utility of these premixes in bakery, confectionery and beverage sectors, manufacturers are constantly launching new products into the market to meet the demand of changing consumer preferences. With the increased cases of gluten intolerance and the increasing vegan population, people are craving gluten-free and egg-free premixes in bakery products.

Many organizations are developing gluten-free multi-grain premixes. For instance, BARC combined multigrain flour and developed a gluten-free premix. CFTRI organization announced the launch of a gluten-free cake mix, in July 2023. With the excisting various products, the launches are driving the market growth. There is also higher demand for organic multigrain premixes. The organic multigrain premixes are exposed to lower levels of chemicals and preservatives and possess additional nutritional benefits.

Growing Health Concerns

Multigrain products are a higher source of dietary fiber, vitamins and minerals. The antioxidant property of these products makes them a healthier option. The low glycemic index of these products results in a slow release of energy. Thus, the sugar levels are in control. Overconsumption of bakery and confectionery products with flour with higher carbohydrates may lead to lifestyle disorders such as obesity and diabetes.

According to World Health Organization, about 422 million people worldwide suffer from diabetes, with China leading the path. In 2022, WHO announced that over 1 billion people worldwide are obese. Most of them are adults, accounting for around 650 million. The increased prevalence of such diseases increases demand for products with a reduced glycemic index.

High Cost

The raw material for this product includes high-priced grains like quinoa and oats. These products can be limited availability in some regions due to the shortage and unavailability of raw materials. The limited accessibility of raw materials adds price for the final products. The use of various nutritional grains in the preparation of these products makes them more expensive than conventional products.

Different grains need their own processing requirements. Using specialized equipment and processing techniques to blend multiple grains and ingredients results in higher production costs. Price-sensitive consumers choose alternative products in the market with a single grain. Further, the multi-grain may contain grains with gluten and other allergic grains, which may reduce their use in people with a restricted diet and allergies.

Segment Analysis

The global multigrain premix market is segmented based on source, nature, form, distribution channel, application, end-user and region.

Growing Popularity

The global multigrain premixes are segmented based on their nature into organic and conventional. The organic segment of the multigrain premixes shares the larger share due to their increased popularity among health-conscious consumers. The increased awareness about the adverse effects of synthetic chemicals on human health drives the need for organic products that are free from all toxic materials. Organic products are loaded with beneficial nutrient content.

In organic products, no synthetic pesticides or fertilizers are used to produce the ingredients used in premixes. They are exposed to lower levels of chemicals. They are considered to be healthier than conventional products due to reduced levels of preservatives and other additives. The availability of organic premixes from various brands expands the segment's growth. For instance, Rachna's brand provides protein-rich multigrain premix is produced with healthy grians and pulses.

Geographical Penetration

Increased Health Consciousness

North American region has a higher share in the multigrain premixes market due to the increased shift in healthy choices among the consumers of this region. According to American Diabetes Association, about 11.3% of the population suffers from diabetes. The increased prevalence of diabetes in this region drives the demand for healthy bakery ingredients such as multigrain.

The American Bakers Association in July 2022 reported that 84% of Americans accept to consume baked goods like cookies and other baked goods. The increased number of bakeries and cafe offerings of bakery breakfast products such as pancakes increased the use of these premixes for easy preparation. The expansion in the food sector increased the expansion of packed food products and ready-to-eat meals.

The changing dietary patterns and rising consumer health consciousness boost the demand for these multigrain products. The growing availability of innovative bakery premixes, cake premixes and bread premixes with multigrain fuel market in this region. Further, busy lifestyles and increased disposable incomes drive the demand for convenient products.

Competitive Landscape

The major global players in the market include DSM, Midas Foods, Puratos Group, Suntrails Foods, AB Mauri, Sonneveld, Pfahnl Backmittel GmbH, Millers Foods, Lesaffre Group and Pakmaya.

COVID-19 Impact Analysis

The COVID-19 pandemic had a mixed impact on the global multigrain premix market. Manufacturers faced difficulties in the various producing phases, from sourcing raw materials to distributing finished goods. The pandemic has resulted in shortages and higher prices of ingredients. The reduced workforce and resources decreased production.

The sudden declaration of lockdowns restricted the product's exposure to distributors and consumers. The disrupted distribution of the products decreased sales and income of the market. The strict government regulations made all the bakeries and cafes shut down. Thus, resulting in decreased product demand for these sectors. The increased demand for healthy food products positively impacted the market.

There was a shift in consumer behaviour towards health and well-being. People started shifting towards healthier food options to maintain good health. The slow reduction of the pandemic and the availability of products through e-commerce slightly opened the market sales. Most of the manufacturers started their online product sales to expand the market. According to NIH, e-commerce sales increased 29% from 2019 to 2020.

Russia- Ukraine War Impact

Many industries suffered from the Russia-Ukraine war, including the food industry. The war resulted in the shutdown of the production industries at the basic level to the disrupted surroundings. The labor shortage and limited resources resulted in halted production. The interrupted processes at the industrial level badly impact product production.

The war resulted in the destruction of crop harvest. The poor production of wheat and other grains reduced the market growth due to decreased availability of raw materials. According to USDA Foreign Agricultural Servies, the total production of wheat in Russia was around 92,000MT as of 2022-2023 and is decreased to 85,000 MT as of 2023-2024 estimations. In the same way, there was a reduction in the rye as well from 2000 MT to 1800 MT.

Trade of various products halted and resulted in economic loss. Distribution channels were negatively affected, leading to decreased market growth. The war created import and export trade disruptions, resulting in economic disturbances. The political and economic uncertainty created due to the war had a negative impact on the multigrain premix market.

By Source

• Wheat
• Sorghum
• Oats
• Quinoa
• Rye
• Barley
• Maize/Corn
• Pulses

By Nature

• Organic
• Conventional

By Form

• Powder
• Paste
• Others

By Distribution Channel

• Direct Sales
• Indirect Sales
  • Supermarket/Hypermarket
  • Specialty Stores
  • Online Channel

By Application

• Bakery
• Confectionery
• Beverages
• Snacks

By End-User

• Food Industry
• HoReCa
• Household

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In March 2023, a Canadian company, Les Aliments Dainty Foods, launched a new gluten-free baking mix into the market.
• In May 2023, Well and Good, an Australian-based producer of high-quality allergy-free food products, announced the launch of two new products into the market. The baking mixes Caramel Slice Mix and Crumble Cake Mix were launched in the gluten-free category to meet the demand for gluten-free products in the market.
• In August 2021, a UK-based company, BAKO Group, announced the launch of Vit D fortified premix for making bread, rolls, and other bakery goods. This product attracts health-conscious consumers.

Why Purchase the Report?

• To visualize the global multigrain premix market segmentation based on source, nature, form, distribution channel, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of multigrain premix market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global multigrain premix market report would provide approximately 85 tables, 91 figures and 189 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies