RTD/High Strength Premixes Market - Global Industry Analysis, Size, Share, Growth, Trends, & Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America & Middle East & Africa)

Description

Global RTD/High Strength Premixes Market Set for Robust Growth: Consumer Convenience and Changing Lifestyles Drive Demand

The global market for Ready-to-Drink (RTD) and High Strength Premixes is poised for significant expansion in the coming decade, driven by shifting consumer preferences towards convenience and evolving drinking habits. According to the latest market analysis spanning from 2024 to 2031, the RTD/high strength premixes market is projected to exhibit a steady Compound Annual Growth Rate (CAGR) of 5.0%, with revenues expected to soar from US$ 5.2 billion to approximately US$ 7.4 billion by the end of 2031.

Consumer Preference for Convenience Fuels Growth

One of the primary drivers of this growth trajectory is the increasing demand for convenience among consumers worldwide. As traditional alcoholic beverages requiring lengthy preparation witness a decline in popularity, there is a notable surge in the consumption of ready-to-drink premixes. These premixes offer unparalleled convenience, consistency in taste, and a diverse range of flavors, catering to the dynamic preferences of modern consumers.

Lifestyle and Demographic Shifts Propel Market Expansion

Moreover, significant lifestyle and demographic changes, particularly among the millennial generation, are fostering a culture of increased alcohol consumption. Urbanization, modernization, and improvements in economic conditions across emerging economies have contributed to a higher disposable income and a rising standard of living. This, in turn, has led to a surge in premiumization and the consumption of alcoholic beverages, thereby propelling the demand for high strength premixes.

Spirit-Based RTDs Lead the Charge

Among the various segments within the RTD/high strength premixes market, spirit-based RTDs are expected to witness the highest traction. With a growing demand for premium spirits and spirit-based products, manufacturers are investing in expanding production capacity and innovating flavors to cater to evolving consumer preferences. The popularity of spirit-based drinks is driving the global sales of spirit-based ready-to-drink premixes, with leading players strategically leveraging marketing strategies to capture a larger market share.

Packaging Challenges and Market Dynamics

However, the market is not without its challenges. The complexity of large-scale production and the critical role of packaging in maintaining product quality pose significant hurdles for industry players. The need for innovative and sustainable packaging solutions adds to the financial pressures faced by both established brands and new entrants alike. Strategic tie-ups with packaging partners have become imperative, necessitating substantial capital expenditure to ensure the integrity and attractiveness of product packaging.

Regional and Category Insights

In terms of regional consumption, Japan emerges as the largest consumer of RTD/high strength premixes globally, followed closely by North America and Europe. Within the sales channels, specialty stores dominate the market landscape, accounting for a significant portion of global revenues. However, online sales are expected to witness the highest growth rate, reflecting evolving consumer shopping habits.

Competitive Analysis:

Some key companies are:

Diageo Plc
Suntory Holdings Ltd
Kirin Holdings Co Ltd
Anheuser-Busch InBev NV
Mark Anthony Brands Ltd
Brown-Forman Corporation
Castel Group
Pernod Ricard Groupe
Asahi Group Holdings Ltd
Bacardi Limited
Phusion Projects LLC
Takara Holdings Inc.
Shanghai Bacchus Liquor Co Ltd
Halewood International Ltd
Distell Group
The Boston Beer
Radico Khaitan

RTD/High Strength Premixes Industry Research by Category

By Product Type :

Spirit based RTD
Wine based RTD
Malt based RTD
High Strength Premixes

By Sales Channel :

Modern Trade
Specialty Stores
Online Retail
Duty-Free Stores

By Region :

North America
Latin America
Europe
South Asia & Pacific
East Asia
Middle East & Africa

1. Executive Summary

1.1. Global RTD/High Strength Premixes Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Production Output and Trade Statistics, 2018 - 2023

3.1. Global RTD/High Strength Premixes Production Output, by Region, Value (US$ Bn) and Volume (Unit), 2018 - 2023
- 3.1.1. North America
- 3.1.2. Europe
- 3.1.3. Asia Pacific
- 3.1.4. Latin America
- 3.1.5. Middle East and Africa

4. Price Analysis, 2018 - 2023

4.1. Global Average Price Analysis, by Product Type, US$ Per Unit, 2018 - 2023
4.2. Prominent Factor Affecting RTD/High Strength Premixes Prices
4.3. Global Average Price Analysis, by Region, US$ Per Unit

5. Global RTD/High Strength Premixes Market Outlook, 2018 - 2031

5.1. Global RTD/High Strength Premixes Market Outlook, by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Spirit based RTD
  - 5.1.1.2. Wine based RTD
  - 5.1.1.3. Malt based RTD
  - 5.1.1.4. High Strength Premixes
5.2. Global RTD/High Strength Premixes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Modern Trade
  - 5.2.1.2. Specialty Stores
  - 5.2.1.3. Online Retail
  - 5.2.1.4. Duty-Free Stores
5.3. Global RTD/High Strength Premixes Market Outlook, by Region, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. North America
  - 5.3.1.2. Europe
  - 5.3.1.3. Asia Pacific
  - 5.3.1.4. Latin America
  - 5.3.1.5. Middle East & Africa

6. North America RTD/High Strength Premixes Market Outlook, 2018 - 2031

6.1. North America RTD/High Strength Premixes Market Outlook, by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Spirit based RTD
  - 6.1.1.2. Wine based RTD
  - 6.1.1.3. Malt based RTD
  - 6.1.1.4. High Strength Premixes
6.2. North America RTD/High Strength Premixes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Modern Trade
  - 6.2.1.2. Specialty Stores
  - 6.2.1.3. Online Retail
  - 6.2.1.4. Duty-Free Stores
- 6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. North America RTD/High Strength Premixes Market Outlook, by Country, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. U.S. RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 6.3.1.2. U.S. RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 6.3.1.3. Canada RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 6.3.1.4. Canada RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Europe RTD/High Strength Premixes Market Outlook, 2018 - 2031

7.1. Europe RTD/High Strength Premixes Market Outlook, by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Spirit based RTD
  - 7.1.1.2. Wine based RTD
  - 7.1.1.3. Malt based RTD
  - 7.1.1.4. High Strength Premixes
7.2. Europe RTD/High Strength Premixes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Modern Trade
  - 7.2.1.2. Specialty Stores
  - 7.2.1.3. Online Retail
- 7.2.2. Duty-Free Stores
7.3. Europe RTD/High Strength Premixes Market Outlook, by Country, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Germany RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.2. Germany RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.3. U.K. RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.4. U.K. RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.5. France RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.6. France RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.7. Italy RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.8. Italy RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.9. Turkey RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.10. Turkey RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.11. Russia RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.12. Russia RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.13. Rest of Europe RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 7.3.1.14. Rest of Europe RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Asia Pacific RTD/High Strength Premixes Market Outlook, 2018 - 2031

8.1. Asia Pacific RTD/High Strength Premixes Market Outlook, by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Spirit based RTD
  - 8.1.1.2. Wine based RTD
  - 8.1.1.3. Malt based RTD
  - 8.1.1.4. High Strength Premixes
8.2. Asia Pacific RTD/High Strength Premixes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Modern Trade
  - 8.2.1.2. Specialty Stores
  - 8.2.1.3. Online Retail
    - 8.2.1.3.1. Duty-Free Stores
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Asia Pacific RTD/High Strength Premixes Market Outlook, by Country, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. China RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.2. China RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.3. Japan RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.4. Japan RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.5. South Korea RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.6. South Korea RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.7. India RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.8. India RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.9. Southeast Asia RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.10. Southeast Asia RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.11. Rest of Asia Pacific RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 8.3.1.12. Rest of Asia Pacific RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Latin America RTD/High Strength Premixes Market Outlook, 2018 - 2031

9.1. Latin America RTD/High Strength Premixes Market Outlook, by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 9.1.1. Key Highlights
  - 9.1.1.1. Spirit based RTD
  - 9.1.1.2. Wine based RTD
  - 9.1.1.3. Malt based RTD
  - 9.1.1.4. High Strength Premixes
9.2. Latin America RTD/High Strength Premixes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 9.2.1. Key Highlights
  - 9.2.1.1. Modern Trade
  - 9.2.1.2. Specialty Stores
  - 9.2.1.3. Online Retail
  - 9.2.1.4. Duty-Free Stores
- 9.2.2. BPS Analysis/Market Attractiveness Analysis
9.3. Latin America RTD/High Strength Premixes Market Outlook, by Country, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 9.3.1. Key Highlights
  - 9.3.1.1. Brazil RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.2. Brazil RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.3. Mexico RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.4. Mexico RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.5. Argentina RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.6. Argentina RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.7. Rest of Latin America RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 9.3.1.8. Rest of Latin America RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 9.3.2. BPS Analysis/Market Attractiveness Analysis

10. Middle East & Africa RTD/High Strength Premixes Market Outlook, 2018 - 2031

10.1. Middle East & Africa RTD/High Strength Premixes Market Outlook, by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 10.1.1. Key Highlights
  - 10.1.1.1. Spirit based RTD
  - 10.1.1.2. Wine based RTD
  - 10.1.1.3. Malt based RTD
  - 10.1.1.4. High Strength Premixes
10.2. Middle East & Africa RTD/High Strength Premixes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 10.2.1. Key Highlights
  - 10.2.1.1. Modern Trade
  - 10.2.1.2. Specialty Stores
  - 10.2.1.3. Online Retail
  - 10.2.1.4. Duty-Free Stores
- 10.2.2. BPS Analysis/Market Attractiveness Analysis
10.3. Middle East & Africa RTD/High Strength Premixes Market Outlook, by Country, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 10.3.1. Key Highlights
  - 10.3.1.1. GCC RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.2. GCC RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.3. South Africa RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.4. South Africa RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.5. Egypt RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.6. Egypt RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.7. Nigeria RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.8. Nigeria RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.9. Rest of Middle East & Africa RTD/High Strength Premixes Market by Product Type, Value (US$ Bn) and Volume (Unit), 2018 - 2031
  - 10.3.1.10. Rest of Middle East & Africa RTD/High Strength Premixes Market by Sales Channel, Value (US$ Bn) and Volume (Unit), 2018 - 2031
- 10.3.2. BPS Analysis/Market Attractiveness Analysis

11. Competitive Landscape

11.1. By End User vs by Product Type Heatmap
11.2. Company Market Share Analysis, 2023
11.3. Competitive Dashboard
11.4. Company Profiles
- 11.4.1. Diageo Plc
  - 11.4.1.1. Company Overview
  - 11.4.1.2. Product Portfolio
  - 11.4.1.3. Financial Overview
  - 11.4.1.4. Business Strategies and Development
- 11.4.2. Suntory Holdings Ltd
  - 11.4.2.1. Company Overview
  - 11.4.2.2. Product Portfolio
  - 11.4.2.3. Financial Overview
  - 11.4.2.4. Business Strategies and Development
- 11.4.3. Kirin Holdings Co Ltd
  - 11.4.3.1. Company Overview
  - 11.4.3.2. Product Portfolio
  - 11.4.3.3. Financial Overview
  - 11.4.3.4. Business Strategies and Development
- 11.4.4. Anheuser-Busch InBev NV
  - 11.4.4.1. Company Overview
  - 11.4.4.2. Product Portfolio
  - 11.4.4.3. Financial Overview
  - 11.4.4.4. Business Strategies and Development
- 11.4.5. Mark Anthony Brands Ltd
  - 11.4.5.1. Company Overview
  - 11.4.5.2. Product Portfolio
  - 11.4.5.3. Financial Overview
  - 11.4.5.4. Business Strategies and Development
- 11.4.6. Brown-Forman Corporation
  - 11.4.6.1. Company Overview
  - 11.4.6.2. Product Portfolio
  - 11.4.6.3. Financial Overview
  - 11.4.6.4. Business Strategies and Development
- 11.4.7. Castel Group
  - 11.4.7.1. Company Overview
  - 11.4.7.2. Product Portfolio
  - 11.4.7.3. Financial Overview
  - 11.4.7.4. Business Strategies and Development
- 11.4.8. Pernod Ricard Groupe
  - 11.4.8.1. Company Overview
  - 11.4.8.2. Product Portfolio
  - 11.4.8.3. Financial Overview
  - 11.4.8.4. Business Strategies and Development
- 11.4.9. Asahi Group Holdings Ltd
  - 11.4.9.1. Company Overview
  - 11.4.9.2. Product Portfolio
  - 11.4.9.3. Financial Overview
  - 11.4.9.4. Business Strategies and Development
- 11.4.10. Bacardi Limited
  - 11.4.10.1. Company Overview
  - 11.4.10.2. Product Portfolio
  - 11.4.10.3. Financial Overview
  - 11.4.10.4. Business Strategies and Development
- 11.4.11. Phusion Projects LLC
  - 11.4.11.1. Company Overview
  - 11.4.11.2. Product Portfolio
  - 11.4.11.3. Financial Overview
  - 11.4.11.4. Business Strategies and Development
- 11.4.12. Takara Holdings Inc.
  - 11.4.12.1. Company Overview
  - 11.4.12.2. Product Portfolio
  - 11.4.12.3. Financial Overview
  - 11.4.12.4. Business Strategies and Development
- 11.4.13. Shanghai Bacchus Liquor Co Ltd
  - 11.4.13.1. Company Overview
  - 11.4.13.2. Product Portfolio
  - 11.4.13.3. Financial Overview
  - 11.4.13.4. Business Strategies and Development
- 11.4.14. Halewood International Ltd
  - 11.4.14.1. Company Overview
  - 11.4.14.2. Product Portfolio
  - 11.4.14.3. Financial Overview
  - 11.4.14.4. Business Strategies and Development
- 11.4.15. Distell Group
  - 11.4.15.1. Company Overview
  - 11.4.15.2. Product Portfolio
  - 11.4.15.3. Financial Overview
  - 11.4.15.4. Business Strategies and Development
- 11.4.16. The Boston Beer
  - 11.4.16.1. Company Overview
  - 11.4.16.2. Product Portfolio
  - 11.4.16.3. Financial Overview
  - 11.4.16.4. Business Strategies and Development
- 11.4.17. Radico Khaitan
  - 11.4.17.1. Company Overview
  - 11.4.17.2. Product Portfolio
  - 11.4.17.3. Financial Overview
  - 11.4.17.4. Business Strategies and Development

12. Appendix

12.1. Research Methodology
12.2. Report Assumptions
12.3. Acronyms and Abbreviations