Global Education and Stationery Market - 2024-2031

Overview

Global Education and Stationery Market reached US$ 90.7 billion in 2023 and is expected to reach US$ 140.3 billion by 2031, growing with a CAGR of 5.6% during the forecast period 2024-2031.

The global education and stationery market is expected to continue to generate major demand over the coming years, mainly as a hybrid teaching methods become mainstream and more emphasis is placed on notebook assignments. Many stationery manufacturers are ramping up production in anticipation of a stabilisation and upswing in demand.

The education stationery industry faces a key challenge of attracting younger demographics. Younger generations are more enthralled by consumer electronics and seem unlikely to make bigger demand for stationery products beyond that absolutely necessary for school-related work. Turning the younger generation into long-term consumers represents a major potential for future growth of the market.

Dynamics

Rising Rates of School Enrollment

One of the major sources of demand for educational stationery is likely to emanate from the emerging world, where rates of school enrollment have increased significantly over the past decade. It is in line with the goals of multilateral organizations such as UN to ensure universal adult literacy. For instance, in India, the total gross school enrollment for FY23 stood at 265 million, an increase of 3.3% over the previous year.

The COVID-19 pandemic has reversed the progress and many underdeveloped countries witnessed a drop in school enrollment numbers. National governments in partnership with various developmental organizations are redoubling their efforts to reverse this decline. The rising rates of school enrollment will augment the demand for various stationery products over the long term.

Increasing Rollout of Customisable Stationery Products

To stem a potential stagnation and decline resulting from the growing adoption of e-learning tools in education, stationery manufacturers are increasingly relying upon appealing to the emotional side of consumer behavior. Many stationery brands have developed a range of customisable stationery products such as markers, pens and pencils. Most manufacturers have actually increased production of stationery based on various color combinations and themes.

The main target consumer for the brands remains kindergartern children, who are taught to write with pencils with a view to develop their motor skills. Brands are betting that forging an early connection with younger demographics will turn them into long term consumers, despite the advent of digital teaching aids. If successful, the rollout of customizable stationery products will augment the growth of the global market.

Increasing Adoption of Digital E-Learning Tools

Teaching models in schools and colleges have been irrevocably changed by the COVID-19 pandemic. Many of the changes implemented during the pandemic period have been carried forward, due to them being highly convenient for teachers and educators. For instance, online self-assessment exams and pre-recorded video lectures have carried forward into in-person learning since it eases the workload of teachers.

Furthermore, advanced edtech such as animations and simulations are also being used to enhance the conceptual understanding of students. The increasing adoption of e-learning tools has reduced the overall demand for educational stationery materials, since hybrid learning models consume less stationery materials on average. The increasing integration of e-learning tools will present significant challenges to market growth during the forecast period.

Segment Analysis

The global education and stationery market is segmented based on product, distribution channel, end-user and region.

Paper Products are Expected to Account for a Significant Share of the Global Market

During the forecast period, paper products will likely retain the largest share in the education stationery market. The highly consumable nature of paper products means that it will raise demand for significant volumes. Amongst all the paper products, notebooks will continue to generate the highest demand due to their generic application by all major demographics.

Mass market notebooks are expected to have the highest demand followed by more premium segments. Paper products with niche applications, such as drawing sheets and miscellaneous paper are likely to have slightly lower demand as compared to notebooks. Overall, the demand for paper products will remain healthy over the short and medium term despite advances in e-learning technologies.

Geographical Penetration

Post Pandemic Recovery to Drive Market Growth in Asia-Pacific

Asia-Pacific is expected to have the largest market share over the forecast period. Asia-Pacific's high population is the key factor in influencing global market growth. Although developed regions such as North America have higher per capita consumption of education stationery, the overall growth in absolute volumes is primarily driven by the large population of Asia-Pacific.

However, within Asia-Pacific, there is also a clear income-based dichotomy that will influence future demand. For instance, the urbanized middle and upper middle class, which has access to private educational institutions, have witnessed a rapid increase in adoption of e-learning tools, thus decreasing demand for educational stationery. However, the working and lower middle classes, especially in semi-urban and rural areas are still heavily depend on traditional learning methods, thus generating growing demand for stationery.

However, given the relatively lower rates of higher education penetration in backwards regions of Asia-Pacific, many market players are betting on an explosion in demand over the coming decade. Therefore, they are augmenting their production capacity in order to meet future demand. For instance, the Indian stationery manufacturer DOMS, is planning to raise nearly INR 2,000 crore (US$ 240 million) through an IPO to fund its ongoing capacity and retail expansion.

COVID-19 Impact Analysis

The COVID-19 pandemic created myriad challenges and opportunities for the global education and stationery market. The disruption of global supply chains, affected the production and distribution of educational stationery. Many stationery manufacturers had idle capacity as lockdowns and movements restrictions enforced during to stem the pandemic led to scaling down of manufacturing operations.

Global demand dynamics also witnessed major changes over the course of the pandemic. Schools and colleges continued the academic year through online and distance learning, which greatly reduced the demand for educational stationery. The post-pandemic period has ushered in profound changes to the global market, with supply and demand being increasingly determined by the emerging nations of Asia-Pacific. The ongoing Russia-Ukraine conflict has the capacity to further alter the long-term growth prospects of the global market.

Russia-Ukraine War Impact Analysis

The Ukraine-Russia war has had major implications on the demand dynamics of the education and stationery market over the short and medium term in both the countries. Due to the strict economic sanctions imposed on Russia for the war, the imports of all major stationery goods was disrupted. It even led to a temporary shortage, since most of the domestic demand for education stationery is met through imported products.

The new stock exhibited a significant jump in prices, since it had to imported through many middlemen to circumvent sanctions. Furthermore, the decline in purchasing power of Russian consumers could negatively impact the domestic market growth over the short term. Furthermore, the exodus of Ukrainian children due to the ongoing war and the closure of schools has completely disrupted Ukranian market for educational stationery.

By Product

• Paper Products
  • Notebooks
  • Drawing Sheets
  • Miscellaneous Papers
• Writing Instruments
  • Pens
  • Pencils
  • Others
• Computer and Printing Supplies
  • Printing Paper
  • Printing Inks
• Others

By Distribution Channel

• Stationery & Book Shops
• Supermarkets & Hypermarkets
• E-Commerce
• Others

By End-User

• K-12
• Higher Education

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In July 2023, Pilot Pen Corporation, a Japanese multinational manufacturer of writing instruments, announced that it was ending its joint venture with Luxor, an Indian manufacturer and was establishing its individual presence in the Indian market.
• In December 2023, Doms, an Indian manufacturer of pencils and other school stationery products filed for an initial public offering (IPO). The company is looking to inject equity of around ₹350 crore (US$ 42.1 million) through the IPO.
• In January 2024, WHSmith, a UK-based manufacturer and retailer of stationery products announced that it had partnered with GXO as its preferred logistics partner for UK market.

Competitive Landscape

The major global players in the market include Kokuyo Camlin, Pilot Corporation, Newell Brands, ACCO Brands, BIC Group, Lyreco, WHSmith, Herlitz, Moleskine Srl and Kaut-Bullinger & CO GmbH & Co.KG.

Why Purchase the Report?

• To visualize the global education and stationery market segmentation based on product, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of education and stationery market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global education and stationery market report would provide approximately 53 tables, 50 figures and 195 Pages.

Target Audience 2024

• Stationery Manufacturers
• School Suppliers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies