Greeting Cards Market by Offering, Format, Product Type, Age Group, Distribution Channel

List of Tables

The Greeting Cards Market was valued at USD 19.86 billion in 2023, expected to reach USD 20.79 billion in 2024, and is projected to grow at a CAGR of 4.59%, to USD 27.21 billion by 2030.

The greeting cards market encompasses a diverse range of paper and digital cards designed for various occasions such as birthdays, holidays, anniversaries, and other special events. This market includes traditional paper greeting cards, electronic cards, and innovative augmented reality cards that serve both personal and corporate needs. The necessity for greeting cards stems from the longstanding human tradition to celebrate relationships and events, expressing sentiments, emotions, and extending well-wishes. In application, these cards thrive in both individual and commercial settings-individual consumers favor personalized and artisanal designs, while businesses often utilize greeting cards as part of broader marketing and customer engagement strategies. The end-use scope has expanded with the integration of digital platforms, enabling greater customization and immediate delivery.

KEY MARKET STATISTICS
Base Year [2023]	USD 19.86 billion
Estimated Year [2024]	USD 20.79 billion
Forecast Year [2030]	USD 27.21 billion
CAGR (%)	4.59%

Key growth factors include increasing demand for personalization, nostalgia-driven purchases, and eco-friendly materials as consumers embrace sustainability. Technological advancements such as 3D designs and AR features present potent opportunities for market players. Companies adapting digital transformation strategies can tap into burgeoning markets like e-cards and app-based subscription services. However, challenges such as the decline in paper card use due to digital communication, environmental concerns with waste generation, and market saturation pose significant hurdles to traditional card segments. Moreover, the fluctuating cost of raw materials can impact pricing strategies and margins.

Innovation emerges as crucial for sustained growth, with potential in developing eco-friendly materials and leveraging AI for designing customizable cards that cater to niche markets. Innovating subscription models or creating partnerships with other digital platforms for cross-marketing can also drive market expansion. The nature of the market is multifaceted-balancing nostalgia-driven paper card purchases with the trends toward digital mediums. Successful enterprises must blend tradition with innovation, appealing to both the sentimental value of physical cards and the convenience of digital solutions, thereby ensuring relevance and engagement in a rapidly evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Greeting Cards Market

The Greeting Cards Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising popularity and growing interest in celebrating festivals and occasions
- Burgeoning e-commerce platforms and online retailing of greeting cards
- Growing trend for customizable greeting cards
Market Restraints
- Declining popularity of physical greeting cards
Market Opportunities
- Innovations in the greeting cards and development of recordable greeting cards
- Integration of technology for personalized greeting cards
Market Challenges
- Environmental impact from the production and recycling of greeting cards

Porter's Five Forces: A Strategic Tool for Navigating the Greeting Cards Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Greeting Cards Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Greeting Cards Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Greeting Cards Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Greeting Cards Market

A detailed market share analysis in the Greeting Cards Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Greeting Cards Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Greeting Cards Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Greeting Cards Market

A strategic analysis of the Greeting Cards Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Greeting Cards Market, highlighting leading vendors and their innovative profiles. These include American Greetings Corporation, Archies Limited, Avanti Press, Inc., Biely & Shoaf Co., Blue Mountain Arts, Inc., Budget Greeting Cards Limited, Calypso Cards, Card Factory PLC, Crane & Co., Inc., Culture Greetings by CPAI Group, Inc, Galison Publishing LLC, Hallmark Cards, Incorporated, IG Design Group UK Limited, JibJab Catapult CA, Inc., Lovepop Inc., LPG Greetings, Moonpig.com Limited, NobleWorks Inc., Paperless Inc., Pictura Inc., Postable LLC, Rifle Paper Co., Someecards, Inc., Trumble Greetings, Inc., UK Greetings Ltd, and Viabella Holdings, LLC.

Market Segmentation & Coverage

This research report categorizes the Greeting Cards Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Offering, market is studied across Birthday Cards, Holiday Cards, and Special Occasion Cards. The Holiday Cards is further studied across Christmas, Easter, Halloween, New Year, and Thanksgiving. The Special Occasion Cards is further studied across Anniversary, Engagement, Graduation, Retirement, and Wedding.
Based on Format, market is studied across Flat and Folded. The Folded is further studied across Bi-Fold and Tri-Fold.
Based on Product Type, market is studied across Customizable, Handmade/Artisan, and Standard.
Based on Age Group, market is studied across Adults, Children, and Teenagers.
Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Kiosks and Retail Stores. The Retail Stores is further studied across Bookstores, Specialty Stores, and Supermarkets/Hypermarkets. The Online is further studied across Brand-specific Websites and E-commerce Websites.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-69324464D37E

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising popularity and growing interest in celebrating festivals and occasions
  - 5.1.1.2. Burgeoning e-commerce platforms and online retailing of greeting cards
  - 5.1.1.3. Growing trend for customizable greeting cards
- 5.1.2. Restraints
  - 5.1.2.1. Declining popularity of physical greeting cards
- 5.1.3. Opportunities
  - 5.1.3.1. Innovations in the greeting cards and development of recordable greeting cards
  - 5.1.3.2. Integration of technology for personalized greeting cards
- 5.1.4. Challenges
  - 5.1.4.1. Environmental impact from the production and recycling of greeting cards
5.2. Market Segmentation Analysis
- 5.2.1. Offering: Burgeoning utilization of birthday cards owing to their consistent demand throughout the year
- 5.2.2. Distribution Channel: Evolving online distribution channel for greeting cards providing customization options suitable for personalized needs
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Greeting Cards Market, by Offering

6.1. Introduction
6.2. Birthday Cards
6.3. Holiday Cards
- 6.3.1. Christmas
- 6.3.2. Easter
- 6.3.3. Halloween
- 6.3.4. New Year
- 6.3.5. Thanksgiving
6.4. Special Occasion Cards
- 6.4.1. Anniversary
- 6.4.2. Engagement
- 6.4.3. Graduation
- 6.4.4. Retirement
- 6.4.5. Wedding

7. Greeting Cards Market, by Format

7.1. Introduction
7.2. Flat
7.3. Folded
- 7.3.1. Bi-Fold
- 7.3.2. Tri-Fold

8. Greeting Cards Market, by Product Type

8.1. Introduction
8.2. Customizable
8.3. Handmade/Artisan
8.4. Standard

9. Greeting Cards Market, by Age Group

9.1. Introduction
9.2. Adults
9.3. Children
9.4. Teenagers

10. Greeting Cards Market, by Distribution Channel

10.1. Introduction
10.2. Offline
- 10.2.1. Kiosks
- 10.2.2. Retail Stores
  - 10.2.2.1. Bookstores
  - 10.2.2.2. Specialty Stores
  - 10.2.2.3. Supermarkets/Hypermarkets
10.3. Online
- 10.3.1. Brand-specific Websites
- 10.3.2. E-commerce Websites

11. Americas Greeting Cards Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Greeting Cards Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Greeting Cards Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Willow & Ivy Press unveils inaugural greeting card collection
- 14.3.2. Cardzone Group acquires Clintons, expanding footprint in the UK greeting cards market
- 14.3.3. Minted partners with DoorDash for on-demand delivery of greeting cards catering to Millennial and Gen Z consumers
- 14.3.4. Cleveland Clinic joins forces with American Greetings to launch Valentine's day CreataCard virtual cards
14.4. Strategy Analysis & Recommendation

Companies Mentioned

1. American Greetings Corporation
2. Archies Limited
3. Avanti Press, Inc.
4. Biely & Shoaf Co.
5. Blue Mountain Arts, Inc.
6. Budget Greeting Cards Limited
7. Calypso Cards
8. Card Factory PLC
9. Crane & Co., Inc.
10. Culture Greetings by CPAI Group, Inc
11. Galison Publishing LLC
12. Hallmark Cards, Incorporated
13. IG Design Group UK Limited
14. JibJab Catapult CA, Inc.
15. Lovepop Inc.
16. LPG Greetings
17. Moonpig.com Limited
18. NobleWorks Inc.
19. Paperless Inc.
20. Pictura Inc.
21. Postable LLC
22. Rifle Paper Co.
23. Someecards, Inc.
24. Trumble Greetings, Inc.
25. UK Greetings Ltd
26. Viabella Holdings, LLC