Global NFC Juice Market - 2023-2030

Overview

Global NFC Juice Market reached US$ 2 billion in 2022 and is expected to reach US$ 2.7 billion by 2030, growing with a CAGR of 3.8% during the forecast period 2023-2030.

Fruit juices are always a prior choice for health-conscious consumers to obtain instant and quality nutrition. Not from concentrate juices are gaining immense due to their enhanced quality and additional nutritional value. The high acceptability of these products is due to the high preference towards natural and healthy products. Most NFC juices are manufactured without the addition of any artificial chemicals or additives making them an ideal choice for consumers.

NFC juices are available in flavors giving consumers a greater range of choices in choosing their convenience and favourite flavours. Many companies are continuously introducing new flavours such as blueberry and strawberry to their product offerings improving market growth. In addition, the improved applications of these NFC juices in various food and beverage sectors help in the market expansion.

The adoption of new processing methods for the production of nutritive and high-quality fruit-based fruit beverages is boosting the demand for the market. For instance, Huiyuan, an NFC product provider in 2022, introduced NFC plum juice. With the huge success of this product, the manufacturers shifted their focus to the development of various flavours including lime juice and sea buckthorn juice.

Dynamics

High Consumer Preference for Healthy Fruit-Based Products

NFC juices are in high demand due to their increased high nutritive value. The fruit drinks with no added sugar and free from preservatives are greatly accepted by consumers increasing their category launches. For instance, in May 2023, ITC B Natural and Beverages launched, N Bits, a fruit beverage with zero concentrates and no added preservatives. These beverages are enhanced with a richness of real fruit chunks and seeds providing a superior range of fruit beverage experiences to the consumers.

With the increasing demand for healthy beverages, manufacturers are offering different types of healthy fruit-based beverages to satisfy consumer demand. For instance, in May 2020, Jiajun Beverage, a Shanghai-based juice company laucnhed a new Rainforest NFC series of beverages. The product is typically 100 % pure juice with no added sugars or additives. The launch includes four different offerings including blood orange that contains higher levels of beta-carotene.

Increasing Partnerships and Agreements Among Companies Helps in Expanding the Market Growth

Various market players are combining their manufacturing and marketing strategies to improve the product demand in the market by improving the product reach to consumers. Various partnerships and joint ventures taking place in the market positively impact the market growth. For instance, in October 2020, Citrosuco, the largest global producer of orange juice concentrate partnered with the FSL to supply Brazilian customers with the finest FCOJ and Orange NFCs.

The strategic arrangement among companies in the production and distribution of the product helps in expanding these companies' reach to customers widely. In January 2021, Lyons Magnus, a leader in the food service industry and Sunkist Growers Inc., an American citrus cooperative, entered a licensing agreement. According to the agreement among these companies, Lyons Magnus is allowed to introduce a new shelf-stable aseptic NFC 100 % orange juice into the retail market under the Sunkist brand name.

Price Sensitivity and Short Shelf Life of the Product

Price sensitivity is one of the major retrain for the global NFC juice market that is suppressing the growth of the market at the global level. The price of the final product is dependent on the raw material and processing costs. The price and quality of the raw materials and processing technology used in the product manufacturing define the product cost.

The fluctuations in the raw materials such as various fruits and vegetables used in the production of NFC juice can be a greater reason for the price variation in the final price. In addition, the high technology used in the production and packaging of these products adds more manufacturing costs for the producers affecting the product price. Further, the shelf life of NFC juice is less than 45 days at 0-4℃, whereas fresh juices have a much better shelf life even for months at room temperature.

Segment Analysis

The global NFC juice market is segmented based on type, category, distribution channel, application and region.

Nutritional Benefits of Fruit Juices is Increasing the Demand for Fresh Fruit NFCs

The global NFC juice market is segmented based on type into fresh fruits, fresh vegetables and blends. The fresh fruit segment accounted for the largest share in the segment due to the high preference for healthy and nutritive fresh fruit drinks by health-conscious people. Manufacturers are using regular fruit flavours such as orange and strawberry to attract a wide range of consumer base.

Manufacturers are targeting the most acceptable and nutritious fruits in product innovation. For instance, in November 2022, Louis Dreyfus Company, a French merchant firm that is involved in agriculture and food processing announced the successful development of a new product that is produced from the NFC orange juice. The product is claimed to have increased dietary fiber content and a 30% reduced natural sugar content.

The launch of various products with new flavors boosts market growth. For instance, in February 2023, Tropicana, a chilled juice brand introduced new offerings in their product portfolio with the launch of pressed fruit juice products with new flavors of pineapple & pink guava and strawberry & banana. This breakfast juice of NFC strawberry and banana is produced from a blend of strawberry, banana and blueberry.

Geographical Penetration

Increased Demand for Nutritional Products in North America

North America region dominated the global NFC juice market, due to increased demand for healthy products in this region. Consumers of this region mostly from U.S. and Canada are widely adopting the consumption of fruit and vegetable-based products to improve their daily nutritional intake. The hectic lifestyle does not cooperate with time for the consumption of fresh juices and eventually improves the demand for convenient products such as NFC juices that are nutritious and convenient at the same time.

The popularity of ready-to-eat and ready-to-drink products in this region boosts the market growth. NFC juices are used in various applications including the production of flavored alcoholic beverages, bakery products and dairy products. The increased demand for these products can also positively impact market growth. With the increasing socialization and health consciousness, the demand for flavored alcoholic beverages infused NFC.

Competitive Landscape

The major global players in the market include: Dohler, LemonConcentrate S.L, MAXFRUT, Poland's Natural LLC, Ariza Fruitful by Nature, CONUVA, T.B. Fruit, Austria Juice, SVZ International BV and Juver.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic had a mixed impact on the global NFC juice market. Manufacturers of all industries faced difficulties in sourcing raw materials from various regions due to lockdown restrictions in all regions. In addition, the strict government regulations temporarily halted the production units due to improper labor and resource facilities and hygiene regulations and crowd restrictions from the government.

The halted distribution channels and shutdown of offline sales majorly impacted the market. In contrast, the wide openings of e-commerce sales platforms and the increased use, accessibility and popularity of these platforms from both consumers and producers side improved the market growth. Packed and convenient healthy food products demand increased during the pandemic. The increased consumer awareness regarding the health benefits of these products positively impacted the market growth.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including beverages. The war resulted in a supply chain disturbance at the global level disrupting the world trade transactions. The import and export transactions of food, beverage and various other necessary commodities too. The scarcity of resources increased the raw material prices directly affecting the final product prices of all categories. The political and economic uncertainty created due to the war had a negative the market.

By Type

• Fresh Fruits
• Fresh Vegetables
• Blends

By Category

• Organic
• Conventional

By Distribution Channel

• Supermarkets/ Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By Application

• Non-Alcoholic Beverages
• Alcoholic Beverages
• Bakery & Confectionery
• Dairy & Frozen Desserts

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In January 2023, Cawston Press launched a new range of 1-liter pressed juice specially designed for food service and on-trade. These vegan range NFC juices are made from 100% pressed juices and purees and are available in various flavours including cloudy apple and sweet pineapple. The product is claimed to be free of added sugars and doesn't contain any sweeteners.
• In November 2022, Tata Consumer Products, an FMCG major, introduced the Fruski Juice N Jelly drink under its subsidiary company NourishCo to expand its product portfolio in the fruit-based drinks market.
• In April 2021, Chicago-based BevolutionBeverage Company launched the Not from Concentrate Juices in 3 flavors such as lemon NFC, Lime NFC and Pomelo NFC.

Why Purchase the Report?

• To visualize the global NFC juice market segmentation based on type, category, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of NFC juice market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global NFC juice market report would provide approximately 69 tables, 67 figures and 203 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies