Europe Juices Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

Europe Juices Market Size & Summary

Europe Juices Market was worth US$ 34.19billion in 2024 and is anticipated to increase to US$ 70.18 billion in 2033, with a CAGR of 8.33% between 2025 and 2033. Growing demand for natural and organic juices, health food trends, and new product innovation drive market growth. Growth of functional drinks and eco-friendly packaging also stimulates the market.

Europe Juices Market Outlooks

Juices pull out the liquid from fruits, vegetables, or both. They are eaten for refreshing flavor and nutritional values and are commonly sold in fresh, packaged, or concentrated states. Common types of juices include orange, apple, carrot, beetroot, and mixed fruit juices. Cold-pressed and organic juices are increasingly popular as they have high retention of nutrients and no additives.

Juices offer necessary vitamins, minerals, and antioxidants that ensure overall health. Citrus juices, for example, contain vitamin C, which enhances immunity and skin health. Beetroot and carrot juices, with their fiber and nitrates, enhance digestion and cardiovascular health. Green juices made from spinach or kale provide detoxification benefits and aid in weight control. Juices also aid in hydration and can enhance energy levels. Yet, juices should be had in moderation, as some packaged juices have added sugars. Sugar-free or freshly squeezed juices give the maximum benefit to health with minimal excess calories.

Growth Drivers in Europe Juices Market

Growing Health Awareness Among People

Growing concern for health and wellness is stimulating the demand for juices in Europe. People specifically look for natural, organic, and functional beverages that deliver core nutrients and help in building immunity. Juice companies retaliate by launching fortified juices with supplementary vitamins, probiotics, and antioxidants. Increasing demand for fresh, cold-pressed, sugar-free juices also propels market growth. Moreover, government programs supporting healthy diets help boost consumption of natural fruit and vegetable juices. In Europe, 24% of consumers regularly scan ingredient labels on product packaging, and 41% rank vitamins as a priority. Reflecting this demand, juice and drinks with a focus on vitamins on pack have grown 29% over the past year. This is part of Innova's top trend of 2024, 'Ingredients: Taking the Spotlight', where brands highlight key ingredients to enhance consumer affection. Producers can take advantage of this shift by creating vitamin-enriched juice and juice drinks that resonate with health-conscious consumers.

Organic and Sustainable Products Demand

European consumers are moving towards organic and sustainable food and beverage products, including juices. Organic juices, which are pesticide-free and artificial additive-free, have seen a strong demand. Sustainable packaging, like biodegradable bottles and recyclable cartons, is also picking up. Major juice companies are implementing green production processes and packaging solutions to attract environmentally aware consumers. This trend will continue to propel the juice market's growth in the next few years. Nov 2002, Hain Europe, a subsidiary of the US-based Hain Celestial group, will shortly introduce a portfolio of healthy fruit juice and soy beverages in the European market.

Retail and E-commerce Channel Expansion

The expanding availability of juices via different retail channels, such as supermarkets, specialty stores, and e-commerce, is propelling market growth. Consumers are drawn to the convenience of online shopping, with numerous brands providing direct-to-consumer models. Doorstep delivery and subscription-based juice services have become the latest trends, allowing consumers to easily access premium and fresh juices. On-the-go and single-serve packaging formats also help drive market growth, responding to busy lifestyles and convenience-oriented purchasing habits. Sep 2023,RYNA Juice has introduced its natural fruit juices brand in Poland, Europe, and India with a mission to redefining refreshment by capturing nature's essence.

Challenges in the European Juices Market

Heightened Concerns Regarding Sugar Content

One of the main issues in the European juice market is increased consumer alarm about the high sugar content in fruit juices. Governments and health agencies are pushing for less sugar consumption because it is associated with obesity, diabetes, and other ailments. Therefore, most consumers are opting for low-sugar or unsweetened products. Juice producers are reformulating their products in response, but achieving a balance between taste and health aspects is not easy.

Severe Market Competition and Pricing Pressure

The European juice market is competitive, with many brands competing for consumer attention. Consumers' price sensitivity and private-label and low-cost options pressure premium juice brands. Firms have to innovate and differentiate their products constantly in order to retain market share. Furthermore, raw material price fluctuations and supply chain disruptions affect production costs, and it becomes challenging for brands to maintain profitability while providing competitive pricing.

Europe Shelf-Stable Juices Market

Shelf-stable juices, with their extended shelf life as a result of pasteurization and packaging methods, dominate the European market. Consumers like these products because they are convenient and can be used for a longer period without refrigeration. Demand for naturally processed and preservative-free shelf-stable juices is increasing, leading to the introduction of high-pressure processing (HPP) and aseptic packaging solutions. This segment does well, with retail chains and supermarkets increasing shelf-stable juice products.

Europe Fruit Juices Market

Fruit juices are a common item in European homes, with orange, apple, and mixed fruit blends topping the charts. People look for high-quality, 100% natural fruit juices free of added sugars and artificial content. Premium and cold-pressed juices are on the rise, particularly among health-aware consumers. Exotic fruit juice blends like acai, mango, and pomegranate also appeal to consumers on the lookout for new tastes and additional health benefits. The movement towards natural and functional fruit juices is defining market trends.

Europe Health Juice Market

Health juices, such as detox, immunity, and functional drinks, are in great demand in Europe. Consumers increasingly look for juices with added vitamins, antioxidants, and probiotics to enhance overall health. Green juices from kale, spinach, and celery are gaining popularity, along with turmeric and ginger-based wellness drinks. The growing trend of gut health and immunity-based drinks fuels innovation in this category, with companies introducing nutrient-dense juices addressing specific health issues.

Europe Organic Juices Market

The European organic juice market is growing strongly, fueled by consumer demand for clean-label and pesticide-free drinks. Organic fruit and vegetable juices are seen as healthier options, leading manufacturers to seek organic certifications and emphasize transparency in sourcing. With strict EU regulations on labeling organic products, brands emphasize high-quality, low-processed organic juices. The market for cold-pressed and freshly squeezed organic juices will continue to expand as consumers look for healthier alternatives.

Europe PET/Plastic Juices Market

As concerns for sustainability drive a transition toward green packaging, PET and plastic juice bottles remain the norm in Europe because of their price efficiency and ease of use. With growing concerns over the environment, manufacturers are finding it increasingly acceptable to use recyclable and biodegradable plastics. Technologies like plant-based plastic and lightweight PET bottles are aiding in minimizing waste. Yet with rising consumer sensitization and legislation around plastic use, brands are turning to alternate packaging solutions, such as tetra packs and glass.

Europe Specialty Food Stores Juices Market

Specialty food retailers play an important role in channeling Europe's premium and niche juices to consumers. Specialty stores are the destination of choice for consumers looking for high-quality, organic, and functional juices. The stores satisfy health-conscious shoppers with artisanal, fresh-pressed, and imported juices that are not as extensively stocked in mass market grocery channels. As consumption of premium and clean-label juices increases, specialty food stores continue to be a top retail channel for discerning consumers.

Belgium Juices Market

The market for juices in Belgium is developing steadily, propelled by increasing demand for organic and freshly squeezed juice. Quality and authenticity are most important to Belgian consumers, thus boosting cold-pressed and local juice sales. Supermarkets and convenience stores provide a range of juices, with an increasing preference for sustainable packaging. The functional and immunity-boosting juices trend is also on the rise, influencing future market trends.

France Juices Market

France boasts a mature juice market that is highly focused on organic and artisanal products. There is a preference by consumers in France to have natural fruit juices containing no added preservatives or sugars. Cold-pressed juice and wellness drinks, including detox and anti-aging mixes, are increasingly on demand. Juice makers in France emphasize sustainability, using environmentally friendly packages and sourcing ingredients ethically. The increase in demand for plant-based meals even more contributes to innovation in the juice industry. March 2024 - Louis Dreyfus Company (LDC) has introduced its fresh fruit juice brand, Montebelo Brasil, in France, partnered with Laiterie de Saint-Denis-de-l'Hotel (LSDH) for commercialization and distribution. This project hopes to make Montebelo Brasil a top-of-mind brand in the market for fresh fruit juice while traceable oranges from Brazilian orchards reach the consumer's shelf.

Germany Juices Market

Germany's market for juice is among the most extensive in the continent of Europe, with consumer awareness and need for health beverages being high. Functional juices, which contain supplementary vitamins and vegetable proteins, are becoming increasingly popular. German consumers have a liking for locally sourced and organic juices, which has led to higher sales of bio-certified products. Sustainability is paramount, with brands moving towards glass bottles and eco-friendly packaging solutions. The sugar-free and low-calorie juice trend is also impacting buying behavior. November 2024, Koawach has introduced an energy drink touted as the world's first caffeinated soft drink produced using cocoa fruit juice. In partnership with Swiss-Ghanaian startup Koa, the drink has 75mg of natural caffeine per can and lower sugar content compared to standard energy beverages.

United Kingdom Juices Market

The British juice market is experiencing impressive expansion, driven by rising demand for healthy, convenient, and drinkable beverage formats. Customers are choosing cold-pressed, natural, and fortified juices with improved functional advantages. Direct-to-consumer juice businesses and online consumption are increasingly gaining popularity with subscription home delivery services. The rise in plant-based diets has driven the sales of vegetable-based juices. The UK juice market remains highly dynamic, with a big emphasis on health and sustainability. The new juice beverage was rolled out in early March 2024 in the United Kingdom and expands on the momentum of the worldwide brand's inaugural long-life product launches in May 2023 to provide the consumer with an excellent brand within a private-label dominated category.

Europe Juices Market Segments

Type

1. Frozen

2. Chilled-ready-to-serve

3. Shelf stable

4. Others

Flavour

1. Fruits

2. Fruit Mixes

3. Vegetables

Category

1. Health juice

2. Pre-biotic and pro-biotic

3. Fruit juice (1005 juice, 25-99% juice, >25%)

4. Naturally sweetened

5. Organic Juices

6. Carbonated juices

7. Others

Packaging type

1. PET/Plastic

2. Metal can

3. Tetra packs

4. Glass

5. Others

Distribution Channel

1. Supermarkets/Hypermarkets

2. Convenience Stores

3. Specialty Food Stores

4. Online Retail

5. Others

Country

• Belgium
• France
• Germany
• Italy
• Netherlands
• Russia
• Spain
• Turkey
• United Kingdom
• Rest of Europe

All the Key players have been covered from 4 Viewpoints:

• Overview
• Key Persons
• Recent Development
• Revenue

Key Players Analysis

1. Britvic PLC

2. Brynwood Partners

3. Eckes-Granini Group GmbH

4. Keurig Dr Pepper, Inc.

5. Ocean Spray Cranberries, Inc.

6. PepsiCo, Inc.

7. Suntory Holdings Limited

8. The Coca-Cola Company

9. The Kraft Heinz Company

10. Tropicana Brands Group