Global Oat Bran Market - 2023-2030

Market Overview

Global Oat Bran Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 11.4 billion by 2030 growing with a CAGR of 5.4% during the forecast period 2023-2030. One trend in the oat bran market is the rising demand for convenient and ready-to-eat oat bran products. For instance, oat bran-based energy bars and on-the-go oat bran breakfast bowls have received popularity among busy consumers looking for nutritious and hassle-free options.

The oat bran market is experiencing robust growth driven by its versatile applications in various food products. Manufacturers are utilizing oat bran's unique texture and heart health benefits to enhance product appeal across bakery items, snacks, beverages, and savory options. This diversification of oat bran's presence in the food industry ensures increased consumer exposure to its nutritional advantages, contributing to the continuous expansion of the market.

A special feature of oat bran is its beta-glucan content. A 100 grams alone contain around 6.3 grams of beta-glucan - almost twice as much as classic oat flakes. Oat bran has received a lot of attention as a natural cholesterol reducer, oat bran lowers bad LDL cholesterol by 10 to 20 percent. The ideal amount of oat bran you should consume per day depends on your individual goal. If you are aiming to significantly reduce blood cholesterol, 50 to 60 grams is recommended.

Market Dynamics

The Oat Bran Market Trend is Driven by Increased Product Innovation

The oat bran market is propelling due to the non-stop product innovation and diversification by the manufacturers. The innovation of the latest and interesting oat bran-primarily based food products, such as oat bran flakes, oat bran flour, strength bars, and ready-to-eat oat bran cereals, has captured the eye of consumers looking for convenient and nutritious options.

These innovative products cater to numerous tastes and choices, appealing to a broader consumer base. Additionally, food corporations are incorporating oat bran into numerous recipes, improving the dietary values of consumers. The versatility of oat bran as an ingredient, along with its coronary heart and digestive health benefits, has propelled the market's growth and opened doorways for similar exploration and enlargement within the oat bran product landscape.

Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products

The oat bran market is witnessing strong growth pushed by its versatility and incorporation into an ever-expanding array of food products. Oat bran's presence in the food industry has prolonged beyond traditional breakfast cereals to a wide variety of classes such as bakery items, snacks, liquids, and even savory items. Manufacturers are capitalizing on oat bran's specific texture, dietary profile, and heart health benefits to enhance the appeal of their products.

From oat bran-infused truffles to oat bran-based granola bars, the food industry's creativity in making use of oat bran has fueled its market demand. This diversification of oat bran applications guarantees a consistent increase in consumer exposure to its nutritional benefits and helps the continuous growth of the oat bran market share.

Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth

The key restraint of the oat bran market is the potential competition from alternative health food products. As the health and wellness industry continues to evolve, new and trendy superfoods may emerge, diverting consumer attention away from oat bran. The oat bran market share and market size may face challenges if consumers are enticed by the marketing and appeal of these new health products.

Additionally, the introduction of innovative functional food items that claim similar or even superior health benefits could pose a threat to oat bran's market growth. To address this restraint, manufacturers and marketers must emphasize the unique nutritional advantages of oat bran, such as its high beta-glucan content and heart-friendly effects, to maintain consumer interest and loyalty in the face of evolving health food trends.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global oat bran market is segmented based on type, grind, application, distribution channel, and region.

Organic Oat Bran Emerges as the Second Largest Segment in the Oat Bran Market

The global oat bran market has been segmented by type into organic and conventional oat bran.

With a significant 40% market share currently, organic oat bran is quickly gaining popularity. Oats produced without the use of pesticides or genetic engineering provide organic oat bran. Due to its perception as a better and greater herbal alternative, many people pick natural oat bran. A variety of products, including oat bran flakes and oat bran flour, are crafted from this form of oat bran.

Because they include soluble fiber, which aids in digestion and cholesterol regulation, these food products are beneficial to our fitness. Demand for organic oat bran is soaring globally as more consumers place an emphasis on eating natural, healthful foods. With its impressive 40% market share and growing recognition as a nutritious and eco-friendly ingredient, organic oat bran is poised to maintain its upward trajectory in the global oat bran market.

Geographical Analysis

Surging Demand for Oat Bran in Europe as Health Benefits Gain Popularity.

By region, the oat bran market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Europe region's oat bran market is witnessing a tremendous increase because of increasing consumer attention to the nutritional benefits of oat bran, specifically its high beta-glucan content material. Beta-Glucan, a soluble fiber, offers numerous health and fitness advantages, including promoting heart health by decreasing cholesterol levels and assisting digestive fitness. As a result, demand for oat bran has surged, driven by the rising choice for natural and functional foods.

Manufacturers are incorporating oat bran into various food items to meet consumer demands for healthier options, as the Europe oat bran market share, currently at 35%, continues to expand, resulting in substantial growth of the overall oat bran market size in the region, driven by the growing emphasis on the heart-friendly and cholesterol-lowering effects of this versatile and nutritious ingredient.

Competitive Landscape

The major global players in the market include: Quaker Oats, Bob's Red Mill, Nature's Path, NOW Foods, Arrowhead Mills, Hodgson Mill, King Arthur Baking Company, McCann's Irish Oatmeal, Anson Mills, and Bagrry's.

Why Purchase the Report?

• To visualize the global oat bran market segmentation based on type, grind, application, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of oat bran market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global oat bran market report would provide approximately 69 tables, 68 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies