Oats Market by Product, Type, End-Use, Distribution Channel

List of Tables

[192 Pages Report] The Oats Market size was estimated at USD 4.83 billion in 2023 and expected to reach USD 5.12 billion in 2024, at a CAGR 6.18% to reach USD 7.35 billion by 2030.

Scientifically referred to as Avena sativa, oats are a cereal grain recognized for their seed, commonly utilized in human food consumption, and fodder for livestock. Originating from the grass family, oats are cultivated in cooler climates and have become a staple in diets worldwide due to their nutritional benefits and versatility in culinary applications. The increasing consumer awareness about stabilizing blood sugar significantly drives the market. The surge in veganism and demand for plant-based products have made oat products further propel the growth of the oats market. However, the fluctuation in oats prices due to varying climatic conditions hinders the expansion of the oats market. The challenge of meeting the strict quality standards required for gluten-free certification is essential for tapping into the celiac and gluten-intolerant consumer base. Leveraging advanced agricultural and processing technologies to enhance yield and product quality offers lucrative growth opportunities for the expanding oats market.

KEY MARKET STATISTICS
Base Year [2023]	USD 4.83 billion
Estimated Year [2024]	USD 5.12 billion
Forecast Year [2030]	USD 7.35 billion
CAGR (%)	6.18%

Type: Preference for flavored oats due to the appealing variety of tastes

Base oats refer to oats in their simplest form, without adding flavors or sweeteners. This category encompasses whole oat grains, steel-cut oats, rolled oats, and instant oats. Base oats are valued for their versatility, as they can be used as a blank canvas for any number of recipes and flavor combinations. Base oats are recognized for their health benefits, including high fiber content and nutrient density. Flavored oats are a variation of base oats pre-mixed with flavors and sweeteners, and sometimes fruit pieces or nuts are added. These are designed for convenience and appeal to consumers looking for quick, tasty, and nutritious breakfast options. Flavored oats offer added taste benefits and contain higher sugar levels and preservatives than their base oat counterparts. Flavored oats come in various options, catering to diverse palates and dietary preferences.

End-Use: Extensive demand for oats in breakfast cereals owing to their high dietary fiber content

Oats are extensively used in the bakery industry due to their nutritional profile and versatility. Oats enhance the texture, add a pleasant, nutty flavor, and increase the dietary fiber content of baked goods. Oats are significant in breakfast cereal, predominately owing to their health benefits and ease of preparation. Available in various forms, such as rolled oats, steel-cut oats, and instant oats, they are a fundamental component of muesli, granola, and traditional oatmeal. Oats are valued for their ability to provide a sustained release of energy, making them a popular breakfast choice for individuals leading active lifestyles. In snacks and savories, oats are increasingly favored for their nutritional attributes, including high fiber and protein content. Oats contribute to creating healthier snacking options by offering an alternative to traditional, often less nutritious, snack ingredients. Their versatility also allows for the creation of innovative snack choices catering to a variety of taste preferences.

Regional Insights

The oats market is highly competitive in the Americas, particularly in the United States and Canada. The trend toward organic and non-GMO foods has favorably impacted the oats market, with consumers willing to pay a premium for sustainable and healthy products. The demand for gluten-free products has increased, further propelling the demand for oats in the Americas. The oats market in the Asia-Pacific region is experiencing significant growth, attributable to increasing consumer awareness about health and wellness. Countries, including China and India, are showcasing growth due to their large populations and rising disposable incomes. Consumers in this region progressively incorporate oats into their diets because of their health benefits, including heart health and diabetes control. In addition, the convenience of oats as a quick meal option is driving their popularity among the urban population, who look for efficient and healthy meal solutions due to their hectic lifestyles. The oats market in the EMEA region exhibits diversity in terms of consumption patterns. In Europe, particularly in the Nordic countries, oats are a traditional food item integral to the diet. The European oats market is characterized by a high demand for organic and clean-label oat products, reflecting the broader consumer trend towards natural and sustainable food choices. The Middle East and African oats market is showcasing growth, especially in the urban centers where Western eating habits are becoming more prevalent.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Oats Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Oats Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Oats Market, highlighting leading vendors and their innovative profiles. These include Ancient Grains Company Limited, Aussee Oats Milling Pvt. Ltd., Avena Foods Ltd., B&G Foods, Inc., Bagrrys India Limited, Blue Lake Milling Pty Ltd., Bob's Red Mill Natural Foods, Inc., General Mills, Inc., Glanbia, PLC, Grain Millers Inc., Kellanova, Marico Limited, Morning Foods Limited, Nature's Path Foods, Inc., Nestle S.A., NOW Health Group, Inc., Oatly Group AB, Post Holdings, Inc., Richardson International Group, The Hain Celestial Group, Inc., The Quaker Oats Company, and Unigrain.

Market Segmentation & Coverage

This research report categorizes the Oats Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Instant Oats
- Oat Flour
- Rolled Oats
- Steel-Cut Oats
- Whole Oat Grains

Type
- Base Oats
- Flavored Oats

End-Use
- Bakery Products
- Breakfast Cereals
- Snacks & Savories

Distribution Channel
- Offline
  - Convenience Stores
  - Specialty Stores
  - Supermarkets & Hypermarkets

Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Oats Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Oats Market?

3. What are the technology trends and regulatory frameworks in the Oats Market?

4. What is the market share of the leading vendors in the Oats Market?

5. Which modes and strategic moves are suitable for entering the Oats Market?

Product Code: MRR-02026C4CA642

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing consumption of oats among celiac diseased population
  - 5.1.1.2. Escalating number of individuals adopting plant-based diets
- 5.1.2. Restraints
  - 5.1.2.1. Fluctuation in oats prices due to varying climatic conditions
- 5.1.3. Opportunities
  - 5.1.3.1. Ongoing product and packaging innovations in oats
  - 5.1.3.2. Effective marketing portraying weight management benefits of oats
- 5.1.4. Challenges
  - 5.1.4.1. Issues related to adulteration of oats
5.2. Market Segmentation Analysis
- 5.2.1. Type: Preference for flavored oats due to the appealing variety of tastes
- 5.2.2. End-Use: Extensive demand for oats in breakfast cereals owing to their high dietary fiber content
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Oats Market, by Product

6.1. Introduction
6.2. Instant Oats
6.3. Oat Flour
6.4. Rolled Oats
6.5. Steel-Cut Oats
6.6. Whole Oat Grains

7. Oats Market, by Type

7.1. Introduction
7.2. Base Oats
7.3. Flavored Oats

8. Oats Market, by End-Use

8.1. Introduction
8.2. Bakery Products
8.3. Breakfast Cereals
8.4. Snacks & Savories

9. Oats Market, by Distribution Channel

9.1. Introduction
9.2. Offline
9.3. Online

10. Americas Oats Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Oats Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Oats Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Saffola Oats Launched New Flavored Range to Blend Health and Taste for Consumers
- 13.3.2. Marico's Launched Saffola Oats Gold that Combines Almonds, Raisins for a Nutritious Breakfast Boost
- 13.3.3. Oats Overnight Raised USD 20 Million Investment for Retail Expansion and Customer-Driven Innovation
13.4. Strategy Analysis & Recommendation

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio