Global French Fries Market - 2023-2030

Market Overview

The Global French Fries Market reached US$ 15.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 23.0 billion by 2030. The market is growing at a CAGR of 4.9% during the forecast period.

Potatoes are the primary raw material for French fries production. The availability, quality, and pricing of potatoes significantly influence the French fries market. Factors such as potato cultivation, storage, and procurement play a crucial role in ensuring a steady supply of raw materials. The process of transforming raw potatoes into French fries involves several stages of potato processing, including washing, peeling, cutting, blanching, drying, frying, and freezing. Advanced potato processing techniques are employed to ensure consistent quality, texture, and taste of French fries.

Consumers are seeking unique and high-quality French fry options, leading to the emergence of premium and gourmet varieties. Restaurants and food establishments now offer French fries made from specialty potatoes, such as purple or fingerling potatoes, with unique seasonings or dipping sauces. For instance, according to Verywellfit, there are 196 calories and 18.5 grams of carbohydrates in a single serving of french fries. This trend aims to provide a more elevated and flavorful French fry experience.

Market Dynamics

The Rising Demand for Ready-To-Eat Snacks and Fast Foods Shows a Remarkable Opportunity for the French Fries Industry

The rising demand for ready-to-eat snacks and fast foods presents a significant opportunity for the French fries market. Consumers today are busier than ever and are increasingly looking for convenient and easy-to-prepare food options. French fries, as a popular and convenient fast food item, are well-positioned to benefit from this trend. Ready-to-eat snacks and fast foods are popular because they offer quick and easy solutions to mealtime. They can be consumed on the go, at work, or at home, and require minimal preparation time.

As a result, they are particularly popular with busy consumers who are looking for fast and convenient food options. The French fries market is well-suited to meet the needs of this growing segment of consumers. French fries are a quick and easy snack or side dish that can be consumed on the go or with minimal preparation time. They are also widely available at many food service establishments and retail outlets, making them a convenient choice for consumers.

Technological Advancements in Processing are Expected to Drive the French Fries Market Growth

Technological advancements in processing equipment have improved the efficiency and productivity of French fries production. Advanced cutting, peeling, blanching, and frying machines enable faster and more consistent processing, resulting in higher output and reduced production costs. Technological advancements have also led to the development of healthier processing methods for French fries.

New cooking techniques such as air frying or oven baking use less oil and reduce the overall fat content of the fries, catering to health-conscious consumers. These healthier alternatives drive market growth by appealing to a wider consumer base. For instance, The Boise, Idaho-based company introduced its Conquest Delivery + fry, a unique fry for operators that stays hot and crispy for up to 40 minutes post-cooking.

Growing Health Concerns Among the Consumers Restraining the French Fries Market

Health concerns are one of the primary factors restraining the French fries market. French fries are a high-calorie food that is often associated with health problems such as obesity, heart disease, and diabetes. The growing awareness of health concerns among consumers has led to a decline in demand for French fries, especially in developed countries.

Consumers are becoming increasingly health-conscious, and they are seeking healthier alternatives to traditional French fries. They are looking for foods that are lower in calories, fat, and sodium, and that are made from natural ingredients. The rise of health concerns has led to the development of alternative products such as sweet potato fries, baked potato fries, and other vegetable-based snacks. These products are perceived to be healthier and offer more variety, which may limit the demand for traditional French fries.

Covid Impact:

The COVID-19 pandemic accelerated the growth of e-commerce and online retail. With physical store closures and social distancing measures, consumers increasingly turned to online platforms to purchase their preferred products. Coffee substitute brands that have a strong online presence and efficient direct-to-consumer channels have likely benefited from this shift in consumer behavior. The pandemic has heightened the focus on health and wellness. Consumers have become more conscious of their immune systems, overall well-being, and dietary choices. As a result, there has been a growing interest in healthier alternatives, including caffeine-free beverages like coffee substitutes that offer unique flavors and potential health benefits.

Segment Analysis

The global french fries market is segmented based on product, type, application, distribution channel, and region.

Based on Application, the Food Service Segment Holds the Highest Market Share

The food service segment holds the largest market share in the French fries market for several reasons. One of the primary reasons is that French fries are a popular item on the menus of many food service establishments, including quick-service restaurants, fast-casual restaurants, and full-service restaurants. According to Tastewise, 52.67% of restaurants offer French Fries on their menus.

Food service establishments often use French fries as a side dish to accompany main courses, such as burgers, sandwiches, and fried chicken. They may also offer French fries as a standalone menu item, such as loaded fries, curly fries, or sweet potato fries. They also have the equipment and expertise necessary to prepare large volumes of French fries quickly and efficiently, which is essential in the fast-paced environment of a restaurant.

Geographical Analysis

Asia Pacific is the Fastest-Growing Market for French Fries

Asia Pacific is the fastest-growing market in the French fries market for several reasons. One of the primary reasons is the growing popularity of Western-style fast food and casual dining in the region. According to Food and Agriculture Organization (FAO), in 2021, the total production of potatoes in Asia was 197 million tons. This has led to an increase in the number of food service establishments and a higher demand for French fries and other snack foods.

The growth of the retail sector is also contributing to the growth of the French fries market in the Asia Pacific. Supermarkets and hypermarkets are becoming more prevalent in the region, and they often carry a wide range of frozen food products, including French fries. The convenience and accessibility of these products are driving demand for French fries in the retail sector.

Competitive Landscape

The major global players include: Aviko, Agristo NV, McCain Foods Limited, Checkers - Rally's, Kroger, Lamb Weston Holdings Inc, 11er Nahungrmittel GmbH, Albert Barlett and Sons, J.R. Simplot Company, and Arby's IP Holder.

Why Purchase the Report?

• To visualize the global French fries market segmentation based on product, type, application, and distribution channel understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of French fries market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global French fries market report would provide approximately 69 tables, 65 figures, and 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies