Frozen French Fries Market: Current Analysis and Forecast (2024-2032)

Frozen French fries are fries made up of mainly two varieties of potatoes and frozen under optimum conditions to expand the shelf life of the product. Rising consumer preferences for ready-to-eat food products are driving the demand for fries in the market. The frozen French fries market has steadily risen due to multiple factors, like the increasing demand for flavourful ready-to-eat food products, which has led to the market's growth. Several other factors, such as increasing product innovations and a surge in company collaborations & acquisitions, are driving the global frozen French fries market.

The Frozen French Fries Market is expected to grow at a steady rate of around 4.5% owing to the rising investments in frozen French fries manufacturing. For instance, in March 2024, HyFun Foods, which manufactures frozen potato products, invested around Rs 850 crore, i.e., 101.7 million, to set up three plants in Gujarat to expand its business and achieve the target of Rs 5,000, i.e., 600 crore annual revenue by 2028. Several other factors, including the explosion of product launches, the expanding distribution channels, and strategic partnerships between FMCG (fast-moving consumer goods) companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of frozen French fries are also driving this market steadily.

Based on the potato type, the market is bifurcated into white potato and sweet potato. The white potato segment is expected to grow significantly in the forecast period. Owing to its perfect shape, size, and flavor, like fries, white potato is preferred by consumers, thus propelling its higher demand in the market. Other factors like the rising number of fast food chains in developing economies, sedentary lifestyles, and changing food consumption habits are contributing to the growth of the segment in the market. Thus, the white potato segment is expected to hold a significant market share in the forecast period among the potato types.

Based on the flavour type, the market is bifurcated into classic salted and spice-coated. The spice-coated segment is expected to dominate the market in the forecast period. Changing consumer preferences and tastes led to the development of such spice-coated fries, which are highly in demand in the market. Such product innovations are expanding fast-food options for consumers who need ready-to-eat foods. These are the major favorable conditions that are helping the market to grow. Thus, the spice-coated segment of the frozen French fries market is highly versatile and characterized by significant share growth.

Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period owing to the ease of getting food products, faster supplies, and an ample number of food options on the food delivery platforms. It provides a massive opportunity for manufacturers and businesses in the frozen French fries market. Thus, this segment has the potential to achieve greater growth in the future as it underlines consumer trends and demands.

For a better understanding of the market adoption of frozen French fries, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia Pacific (China, Japan, India, Rest of Asia Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising frozen French fries product launches, ready-to-eat food company expansions, and rising company collaborations & acquisitions. For instance, in April 2024, Canada's French fries giant McCain Foods acquired Irish plant-based frozen-food company Strong Roots to scale Strong Roots' product range and to take the brand into more markets. Other factors, such as the improving affordability and accessibility of fast food through online platforms, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Kraft-Heinz; Cascadian Farm Organic; ALEXIA FOODS; Trader Joe's; McCain Foods Limited; The Kroger Co.; Agrarfrost GmbH; Aviko; Hyfun Foods; GCMMF.