Global Small Breed Dog Food Market - 2023-2030

Market Overview

To help ensure that small dogs get all the nutrition, pet owners require, dog foods for small dogs to be formulated with higher levels of protein, fat, calories, and other nutrients than typical adult dog foods. Most adult dog foods are slightly lower in calcium and phosphorus than small-breed dog food. Puppy food contains more fat and protein than adult versions of the same food brand, so it has more calories per serving. Due to the demand from owners of small-breed dogs for food specifically formulated for dogs weighing less than 20 pounds, the small-breed dog food market, which is still relatively niche, is expanding rapidly.

The global small breed dog food market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 6.52% during the forecast period (2023-2030).

Market Dynamics: The increasing focus on the health and wellness of small dog breeds is driving the market expansion

Pet owners have been seen to spend more time with their animals and to be more concerned about the general wellbeing of their small-breed dogs. As a result, many of these pet owners frequently bring their small-breed dogs in for regular checkups. To maintain a pet's health, many veterinarians advise adding dietary supplements to the pet's diet. This is one of the key elements influencing the market. Veterinarian recommendations for small breed dog foods are expanding quickly and stressing more and more how crucial dog food is to preserving overall pet health. In addition, many businesses are collaborating with veterinary facilities to support clinicians' product recommendations and give the clinics access to detailed product information and samples. These are the elements that are anticipated to hasten market expansion.

On the other hand, leading dog food manufacturers dominate the global market by focusing their brand strategies on product innovation. The trend of innovating around the ingredients and flavors of small breed dog food products is driven by growing attention to nutrition and palatability.

However, the high price of automatic pet feeders prevents their widespread use in developing nations like Brazil and India. These factors lower the adoption rates of pets globally, which could impede the market's expansion throughout the forecast period.

Market Segmentation: The Dry food segment accounted for the highest share in global small breed dog food market

Dry food, which has a larger market share of XX% for the year 2022, helps to ensure good oral hygiene in small breed dogs by preventing plaque buildup and minimizing tartar accumulation on the dog's teeth. Additionally, this product category provides the crunch and chewing that small dogs need to maintain their general health. Dry food does not require freezing in the same way that canned food does. Dog weight maintenance and improvement have received more attention due to growing consumer awareness of pet health issues so the demand for dry food sales were very high in the global small breed dog food. Customers choose from a variety of dry foods that are offered and heavily rely on product brands. Manufacturers are constantly working to increase their overall profit margin by breaking into the premium dry food products market.

On the other hand, snacks and treats are becoming a more unique option for small breed dogs due to their delicious flavors and higher quality. Due to the market participants' active involvement in the launch of a variety of versatile and healthy snacks and treat options for small-breed dogs, this segment is predicted to experience significant growth in the future.

Additionally, most sales are expected to be generated by supermarkets, hypermarkets, and other mass merchandisers worldwide. The high preference of consumers to purchase goods from big-box retailers, where they are presented with a wide range of options in terms of brands and prices, can be attributed to this dominance.

Geographical Penetration: Europe is the dominating region during the forecast period

Due to growing awareness of the health risks associated with poor dog diets, Europe is the largest market for small-breed dog food. As a result, premium and specialty pet food products are in high demand in the local market. The European market is driven by rising pet ownership and awareness of pet health in nations like the UK, Germany, and France. Dogs are thought to be the most well-liked pet companions worldwide. Many Europeans decide to get a dog as a friend to deal with social isolation because of work-from-home arrangements and social isolation. As people spent more time at home, there was also a greater propensity to form bonds with dogs. As a result, canines were humanized more frequently, which increased the price per small breed of dog food. The market for small-breed dog food is expanding due to several important factors. First, dog owners are becoming increasingly aware of the importance of healthy food for them and their baby canine dogs. As a result, there is now a greater market demand for healthy small-breed dog foods. Germany currently has the highest market share in the nation in 2022 and is anticipated to grow rapidly throughout the forecast period. Germany is one of the leading nations in the European small-breed dog food market. They are welcomed everywhere, including the subway, most stores, and many dining establishments. People choose small dogs for companionship in the country. In terms of growth at a significant rate, the United Kingdom is second to Germany. Due to the high adoption rate of dogs in the nation, people are more concerned with providing a healthy diet for both themselves and their pets.

Competitive Landscape:

The global small breed dog food market is competitive, with the leading players capturing a whopping share in revenues Blue Buffalo Company, Diamond Pet Foods, WellPet LLC, Mars Petcare, The J.M. Smucker Company, PetGuard, Nestle, Beaphar, Central Garden & Pet among others, are focused on technology advances for new launches at affordable prices. The major players are utilizing strategies including acquisitions & mergers, regional expansion, and partnerships to stand out as strong competitors in the market. Increased focus on R&D and new product launches are additional ways the key players improve their market presence. Players in the global Small Breed Dog Food market can expect to benefit from lucrative growth opportunities from innovation from some of the industry's top players. For instance, ORIJEN launched Small Breed, a dog food designed especially for small breeds that offer big flavor in tiny portions. It meets the special requirements of smaller dogs with 85% high-quality animal ingredients in freeze-dried, delicious kibble. The food contains ingredients to support the immune system, joints, skin, and coat and is protein-rich to support high energy levels and a healthy weight. The top 10 ingredients in ORIJEN Small Breed are fresh or raw and account for 2/3 of the animal ingredients. These ingredients are free-run chicken and turkey, wild-caught fish, and quail.

COVID-19 Impact: Positive impact on the global small breed dog food market

The adoption of more pets, the increase in demand for premium pet food, and changes in manufacturing strategies by pet food producers have positively affected pet food sales worldwide. During the lockdown in 2020, pet owners also stocked up on pet food, which resulted in a brief increase in sales. Sales were noticeably higher in some of the most severely affected regions. The American Pet Products Association (APPA) estimated that pet food and treated would sales rise by 9.7% in the United States in 2020. General Mills, Inc.'s Blue Buffalo pet food brand specifically noted a spike in sales in mid-March. The company anticipates continued strong demand for dog food during the anticipated period.

The global small breed dog food market report would provide an access to approximately 70 market data tables, 70 figures and 180 pages.