PUBLISHER: Grand View Research | PRODUCT CODE: 1553436
PUBLISHER: Grand View Research | PRODUCT CODE: 1553436
The global freeze dried dog food market size is expected to reach USD 3.77 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 5.4% from 2024 to 2030.The growing emphasis on pet health and wellness has led to a higher demand for products that support overall well-being. Pet owners are becoming more health-conscious and are looking for foods that contribute to their pets' long-term health. Freeze-dried dog food is often marketed as a superior option for supporting pets' health due to its nutrient-dense profile and lack of artificial additives. Additionally, freeze-drying helps retain the natural flavor and aroma of the ingredients, which can be more appealing to pets and encourage better eating habits.
Consumers are increasingly inclined towards natural and organic pet food products, driven by concerns over artificial additives, preservatives, and low-quality ingredients in traditional pet food. Freeze-dried dog food often contains natural and organic ingredients, aligning with the growing demand for clean-label products. This trend towards natural and organic ingredients is a key driver for the market, as it offers an attractive alternative to synthetic and heavily processed options.
The expansion of product offerings and brands in the market is another driver of growth. As demand for freeze-dried products increases, more companies are entering the market with diverse product lines to cater to various consumer preferences. Established brands like Orijen, Fromm, and Primal Pet Foods are expanding their freeze-dried offerings, while new entrants are bringing innovative products to market. This increased competition and variety provide consumers with more choices and foster market growth.
A key trend in freeze-dried pet foods is the emphasis on natural and whole ingredients. These products typically feature a single source of animal protein, along with vegetables, fruits, and no preservatives or additives, attracting consumers who seek cleaner diets for their pets. The freeze-drying and dehydrating processes help retain the natural enzymes and nutrients of raw ingredients, delivering a diet that resembles what pets' ancestors might have consumed in the wild.
Moreover, as pet owners increasingly view their pets as family members, there is a growing demand for personalized pet food. Freeze-dried options are at the forefront of this trend, offering specialized diets that address specific health needs such as weight management, allergies, or gastrointestinal sensitivities. These products not only meet individual health requirements but also cater to preferences for organic or locally sourced ingredients, providing a level of customization previously unavailable in the pet food market.
Major players in the market include Mars; Stella & Chewy's; PRIMAL PET GROUP, INC.; Merrick; Northwest Naturals; Instinct; Dr. Harvey's; Open Farm Inc.; Nulo; and Dr. Marty Pets. Various steps are adopted by these companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.