PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1629709
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1629709
Eye Shadow Market, By Product Form, By Application, By Sales Channel , By Geography
The global eye shadow market is estimated to be valued at USD 3.76 Bn in 2024 and is expected to reach USD 5.89 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 3.76 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 6.60% | 2031 Value Projection: | US$ 5.89 Bn |
The global eye shadow market has been gaining significant traction over the past few years owing to the rising adoption of eye makeup products among both men and women across age groups. Eye shadow helps accentuate the eyes and add depth and focus to the eye area. The wide availability of various shades, textures, and formulations of eye shadows has fueled their demand. Moreover, rising consciousness about personal appearance and the increasing spending capacities on beauty and cosmetic products have stimulated the growth of the eye shadow market globally. Players are focusing on introducing novel products with natural ingredients, long-lasting results, and innovative palettes to cater to dynamic consumer preferences.
Market Dynamics:
Rising interest in aesthetic looks and personal grooming among both men and women has been a key driver for the eye shadow market. The increasing adoption of fashion and style trends from social media platforms has heightened the focus on eye makeup worldwide. Growing expenditure on cosmetic items, improved economic conditions, and aggressive marketing by leading brands have further boosted sales. High costs of premium and luxury brands remain a major constraint, limiting the market specifically in price-sensitive developing nations. Additionally, uncertainties regarding product quality, availability of cheaper alternatives, and lack of awareness in rural areas also impedes the market growth to some extent. Continued product innovation through advanced formulations, unique packaging, versatile palettes, and focus on natural and organic ingredients present lucrative opportunities. Rising purchasing power of consumers coupled with growing demand for multi-functional cosmetics will further open new avenues over the coming years.
Key Features of the Study:
This report provides in-depth analysis of the global eye shadow market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global eye shadow market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include L'Oreal S.A., LVMH (Moet Hennessy -Louis Vuitton), Estee Lauder Companies Inc., Revlon, Inc., Shiseido Co, Ltd., Chanel S.A., Coty, Inc., Amway Corporation, Kao Corporation, Aveda Corporation, Clarins Group, Oriflame Holdings AG, Korres SA, and Arbonne International, LLC.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global eye shadow market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global eye shadow market
Market Segmentation
- By Product Form Insights (Revenue, USD Bn, 2019 - 2031)
- Powder Form
- Liquid Form
- Pencil Form
- Others
- By Application Insights (Revenue, USD Bn, 2019 - 2031)
- Personal Application
- Professional Application
- By Sales Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Online
- Offline
- Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- L'Oreal S.A.
- LVMH (Moet Hennessy -Louis Vuitton)
- Estee Lauder Companies Inc.
- Revlon, Inc.
- Shiseido Co, Ltd.
- Chanel S.A.
- Coty, Inc.
- Amway Corporation
- Kao Corporation
- Aveda Corporation
- Clarins Group
- Oriflame Holdings AG
- Korres SA
- Arbonne International, LLC.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Eye Shadow Market, By Product Form
- Global Eye Shadow Market, By Application
- Global Eye Shadow Market, By Sales Channel
- Global Eye Shadow Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend
4. Global Eye Shadow Market, By Product Form, 2019-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
- Powder Form
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Liquid Form
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Pencil Form
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
5. Global Eye Shadow Market, By Application, 2019-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
- Personal Application
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Professional Application
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
6. Global Eye Shadow Market, By Sales Channel, 2019-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
7. Global Eye Shadow Market, By Region, 2019 - 2031, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
8. Competitive Landscape
- L'Oreal S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- LVMH (Moet Hennessy -Louis Vuitton)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Estee Lauder Companies Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Revlon, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Shiseido Co, Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Chanel S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Coty, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Amway Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kao Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Aveda Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Clarins Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Oriflame Holdings AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Korres SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Arbonne International, LLC.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. References and Research Methodology
- References
- Research Methodology
- About us
