Global Bran Market Size study, by Source (Wheat, Rice, Corn, Barley), Application (Food, Animal Feed, Health & Wellness), Distribution Channel (B2B, B2C), and Regional Forecasts 2022-2032

Global Bran Market is valued approximately at USD 75.47 billion in 2023 and is expected to grow with a remarkable CAGR of more than 8.50% over the forecast period 2024-2032. Bran, the outer layer of cereal grains, has evolved from a milling by-product into a dynamic, high-value functional ingredient across diverse end-use sectors. Rich in dietary fiber, essential fatty acids, antioxidants, and micronutrients, bran is being increasingly leveraged to enhance nutritional profiles in food, fortify animal feed, and support health and wellness formulations. As consumer awareness pivots toward whole-grain and fiber-rich consumption patterns, the market for bran is stepping into a new era of demand acceleration, product innovation, and global expansion.

The market's ascendancy is underpinned by several structural and consumer-driven factors. The rising prevalence of lifestyle-related ailments such as obesity, diabetes, and cardiovascular conditions has sparked an intensified demand for functional foods, where bran plays a pivotal role in digestive health and glycemic control. Moreover, food manufacturers are embracing bran as a sustainable and economical means of reformulating bakery, snack, and cereal products without compromising taste or texture. Parallelly, in the animal feed sector, bran is gaining ground as an efficient and cost-effective dietary fiber and energy source, especially in livestock and poultry nutrition.

Notwithstanding its promise, the market faces barriers linked to perishability, fluctuating raw material availability, and limited awareness in developing economies. Bran's high oil content, particularly in rice and wheat variants, makes it prone to rancidity, necessitating investment in stabilization and preservation technologies. Additionally, while demand from food and feed sectors is rising, a lack of processing infrastructure and integrated supply chains in emerging markets could impede widespread commercialization. However, increasing governmental support, sustainability incentives, and technological advancements in bran extraction and encapsulation are steadily offsetting these roadblocks.

The evolution of bran is no longer confined to bulk commodities. Premiumization is taking hold, with fortified bran products now being incorporated into gluten-free foods, nutraceutical blends, organic pet food, and personalized health supplements. Market players are exploring bioactive components from bran-including ferulic acid, beta-glucan, and tocotrienols-for their anti-inflammatory and anti-aging properties, further extending applications in functional foods and cosmeceuticals. With clean-label positioning gaining traction across categories, bran-based ingredients are poised to support brands' transitions toward natural, ethical, and traceable product portfolios.

Regionally, North America dominates the bran market landscape, driven by its well-established food processing industry, high fiber consumption awareness, and increasing demand for non-GMO, organic ingredients. Europe trails closely, backed by strong regulatory support for whole grains and sustainability in animal husbandry practices. Meanwhile, the Asia Pacific region is expected to witness the fastest growth during the forecast period, with countries like India, China, and Japan boosting cereal production, encouraging whole-grain consumption, and investing in processing infrastructure. Latin America and the Middle East & Africa are also experiencing a demand uptick, especially as urbanization and health-focused dietary shifts reshape consumption patterns.

Major market player included in this report are:

• Archer Daniels Midland Company
• Riceland Foods Inc.
• Wilmar International
• Bob's Red Mill Natural Foods
• Bunge Limited
• Grain Millers, Inc.
• Hindustan Animal Feeds
• Jordan Rice Mills
• ShivSahyadri Agro
• Nutrativa Global
• NOW Foods
• Purelife Organic Foods
• Quaker Oats Company
• Associated British Foods PLC
• Cargill, Incorporated

The detailed segments and sub-segment of the market are explained below:

By Source

• Wheat
• Rice
• Corn
• Barley

By Application

• Food
• Animal Feed
• Health & Wellness

By Distribution Channel

• B2B
• B2C

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.