Global Wrapping Tissue Market Size Study, By Product (Virgin Pulp, De-inked Pulp, Mixed Pulp), By Application (Commercial, Residential), By Distribution Channel (Offline, Online), and Regional Forecasts 2024-2032

Description

The Global Wrapping Tissue Market was valued at USD 1.47 billion in 2023 and is anticipated to expand at a CAGR of 3.9% from 2024 to 2032, reaching approximately USD 1.93 billion by the end of the forecast period. The increasing demand for sustainable packaging solutions, driven by eco-conscious consumer behavior and growing e-commerce activities, is fueling market growth. Wrapping tissue, widely used for protective and decorative purposes in retail, food packaging, gifting, and e-commerce, has gained significant traction due to its biodegradability and premium appeal.

The rise of personalized and luxury packaging has further amplified the demand for high-quality wrapping tissues with innovative textures, designs, and finishes. Retailers, brands, and businesses are investing in visually appealing and environmentally responsible packaging solutions, accelerating the adoption of recycled and de-inked wrapping tissue variants. The expansion of small and medium-sized enterprises (SMEs), home-based businesses, and independent sellers on digital platforms is also fostering market expansion.

Technological advancements in biodegradable printing inks, water-resistant coatings, and lightweight yet durable wrapping materials are enhancing product innovation. Brands are focusing on cost-effective and compostable alternatives to plastic-based wrapping solutions to align with global sustainability regulations. Moreover, the rising influence of social media and influencer marketing in unboxing experiences is boosting consumer preference for premium and aesthetically pleasing wrapping tissues.

Regionally, North America dominates the market, accounting for the largest revenue share in 2023, driven by strong retail infrastructure, high disposable income, and a well-established e-commerce ecosystem. Meanwhile, Europe is rapidly emerging as a key market, supported by strict sustainability mandates and a growing emphasis on plastic-free packaging. The Asia Pacific region is expected to register the fastest growth, attributed to rising urbanization, increasing online retail penetration, and a growing demand for luxury and gift packaging solutions in markets like China, India, and Japan.

Major Market Players Included in This Report Are:

Flower City Tissue Mills Co.
Innovative Packaging Group, Inc.
MPI PAPERMILLS Inc.
Seaman Paper Co.
Shah Paperplast Industries Ltd.
Twin Rivers Paper Company
NASHVILLE WRAPS
Sakura Packaging Private Limited
Janhavi Enterprises
I.M.A. Industria Macchine Automatiche S.p.A.
Orlandi Inc.
Mondi Plc
DS Smith
Ranpak Holdings Corp.
Eco-Products, Inc.

The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Product:

Virgin Pulp
De-inked Pulp
Mixed Pulp

By Application:

Commercial
Residential

By Distribution Channel:

Offline
Online

By Region:

North America:

U.S.
Canada
Mexico

Europe:

Germany
U.K.
France
Italy
Spain
Rest of Europe

Asia Pacific:

China
Japan
India
Australia & New Zealand
South Korea
Rest of Asia Pacific

Latin America:

Brazil
Mexico
Rest of Latin America

Middle East & Africa:

South Africa
Saudi Arabia
UAE
Rest of MEA

Years Considered for the Study Are as Follows:

Historical Year: 2022
Base Year: 2023
Forecast Period: 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032
Annualized revenues and regional-level analysis for each market segment
Detailed analysis of the geographical landscape with country-level insights
Competitive landscape with major players in the market
Analysis of key business strategies and recommendations for future market approaches
Competitive structure analysis of the market
Demand-side and supply-side analysis of the market

Chapter 1. Global Wrapping Tissue Market Executive Summary

1.1. Global Wrapping Tissue Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Product
- 1.3.2. By Application
- 1.3.3. By Distribution Channel
1.4. Key Market Trends
1.5. Recession Impact Analysis
1.6. Analyst Recommendations & Conclusion

Chapter 2. Global Wrapping Tissue Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Wrapping Tissue Market Dynamics

3.1. Market Drivers
- 3.1.1. Rising Consumer Demand for Sustainable Packaging Solutions
- 3.1.2. Growth in E-commerce & Online Retail Expansion
- 3.1.3. Increasing Adoption of Premium & Personalized Gift Wrapping
3.2. Market Challenges
- 3.2.1. High Costs of Premium Wrapping Tissue Products
- 3.2.2. Market Competition from Alternative Packaging Materials
3.3. Market Opportunities
- 3.3.1. Technological Advancements in Eco-friendly Packaging
- 3.3.2. Emerging Demand for Custom & Biodegradable Wrapping Tissue

Chapter 4. Global Wrapping Tissue Market Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Future Outlook of Porter's Five Forces
- 4.1.7. Porter's Five Forces Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political Factors
- 4.2.2. Economic Factors
- 4.2.3. Social Factors
- 4.2.4. Technological Factors
- 4.2.5. Environmental Factors
- 4.2.6. Legal Factors
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends in the Wrapping Tissue Market
4.6. Industry Expert Perspective
4.7. Analyst Recommendations & Conclusion

Chapter 5. Global Wrapping Tissue Market Size & Forecast by Product (2022-2032)

5.1. Segment Dashboard
5.2. Global Wrapping Tissue Market: By Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Virgin Pulp
- 5.2.2. De-inked Pulp
- 5.2.3. Mixed Pulp

Chapter 6. Global Wrapping Tissue Market Size & Forecast by Application (2022-2032)

6.1. Segment Dashboard
6.2. Global Wrapping Tissue Market: By Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Commercial
- 6.2.2. Residential

Chapter 7. Global Wrapping Tissue Market Size & Forecast by Distribution Channel (2022-2032)

7.1. Segment Dashboard
7.2. Global Wrapping Tissue Market: By Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Offline
- 7.2.2. Online

Chapter 8. Global Wrapping Tissue Market Size & Forecast by Region (2022-2032)

8.1. North America Wrapping Tissue Market
- 8.1.1. U.S. Wrapping Tissue Market
  - 8.1.1.1. By Product Breakdown, Size & Forecasts (2022-2032)
  - 8.1.1.2. By Application Breakdown, Size & Forecasts (2022-2032)
- 8.1.2. Canada Wrapping Tissue Market
- 8.1.3. Mexico Wrapping Tissue Market
8.2. Europe Wrapping Tissue Market
- 8.2.1. U.K. Wrapping Tissue Market
- 8.2.2. Germany Wrapping Tissue Market
- 8.2.3. France Wrapping Tissue Market
- 8.2.4. Italy Wrapping Tissue Market
- 8.2.5. Spain Wrapping Tissue Market
- 8.2.6. Rest of Europe Wrapping Tissue Market
8.3. Asia-Pacific Wrapping Tissue Market
- 8.3.1. China Wrapping Tissue Market
- 8.3.2. Japan Wrapping Tissue Market
- 8.3.3. India Wrapping Tissue Market
- 8.3.4. Australia & New Zealand Wrapping Tissue Market
- 8.3.5. South Korea Wrapping Tissue Market
- 8.3.6. Rest of Asia-Pacific Wrapping Tissue Market
8.4. Latin America Wrapping Tissue Market
- 8.4.1. Brazil Wrapping Tissue Market
- 8.4.2. Mexico Wrapping Tissue Market
- 8.4.3. Rest of Latin America Wrapping Tissue Market
8.5. Middle East & Africa Wrapping Tissue Market
- 8.5.1. South Africa Wrapping Tissue Market
- 8.5.2. Saudi Arabia Wrapping Tissue Market
- 8.5.3. UAE Wrapping Tissue Market
- 8.5.4. Rest of Middle East & Africa Wrapping Tissue Market

Chapter 9. Competitive Intelligence

9.1. Key Company SWOT Analysis
- 9.1.1. Flower City Tissue Mills Co.
- 9.1.2. Mondi Plc
- 9.1.3. DS Smith
9.2. Market Strategies of Key Players
9.3. Company Profiles
- 9.3.1. Flower City Tissue Mills Co.
- 9.3.2. Innovative Packaging Group, Inc.
- 9.3.3. MPI PAPERMILLS Inc.
- 9.3.4. Seaman Paper Co.
- 9.3.5. Shah Paperplast Industries Ltd.
- 9.3.6. Twin Rivers Paper Company
- 9.3.7. NASHVILLE WRAPS
- 9.3.8. Sakura Packaging Private Limited
- 9.3.9. Janhavi Enterprises
- 9.3.10. I.M.A. Industria Macchine Automatiche S.p.A.
- 9.3.11. Orlandi Inc.
- 9.3.12. Ranpak Holdings Corp.
- 9.3.13. Eco-Products, Inc.

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes