Global Men's Health Supplements Market Size Study, by Type, by Age Group, by Formulation, by Distribution Channel, and Regional Forecasts 2022-2032

Description

The global men's health supplements market is projected to attain a valuation of approximately USD 68.22 billion in 2023 and is anticipated to expand at a CAGR of 10.07% over the forecast period, reaching USD 161.78 billion by 2032. The market's growth is primarily fueled by the increasing inclination towards preventive healthcare, growing health consciousness among men, and the rising prevalence of nutritional deficiencies. As modern lifestyles and dietary habits often fall short in delivering essential nutrients, the demand for tailored health supplements is surging. Additionally, the increasing adoption of sports and fitness routines, alongside the rising emphasis on anti-aging and reproductive health solutions, is significantly propelling market expansion.

Heightened consumer awareness regarding personalized nutrition has led to a notable shift in supplement consumption patterns, with men increasingly seeking customized formulations to cater to their specific health needs. This trend has driven major industry players to invest in AI-driven, gene-based nutritional profiling to offer tailored supplement regimens. E-commerce platforms and online pharmacies have further democratized access to premium-quality health supplements, enabling a broader consumer base to explore and purchase personalized and science-backed nutrition solutions.

The growing trend of holistic wellness has also spurred demand for functional supplements, encompassing not only muscle growth and sexual health but also cognitive function, mental health, and stress management. Additionally, industry players are focusing on enhancing bioavailability through advanced formulations such as liposomal delivery systems and nanoencapsulation, improving supplement absorption and efficacy. Gummies and functional beverages are gaining traction among consumers preferring convenient, palatable formats over traditional pills and capsules.

From a regional perspective, North America continues to dominate the men's health supplements market, driven by high consumer awareness, strong purchasing power, and extensive retail penetration. However, Asia Pacific is expected to witness the fastest growth, as urbanization, increased disposable incomes, and growing health consciousness among the millennial and middle-aged male demographic fuel demand. The expansion of fitness and bodybuilding culture, combined with the growing penetration of herbal and Ayurvedic supplements, is particularly driving uptake in markets such as China, India, and Japan.

Major Market Players Included in This Report:

Nature's Lab
Nordic Naturals
NOW Foods
Irwin Naturals
GNC
The Vitamin Shoppe
Amway
Life Extension
New Chapter, Inc.
Metagenics LLC
Herbalife Nutrition
Optimum Nutrition
Thorne Research
NutraClick
Pure Encapsulations

The Detailed Segments and Sub-Segment of the Market Are Explained Below:

By Type

Sports Supplements
Reproductive Health Supplements
Bone & Joint Health Supplements
Cardiovascular Health Supplements
Probiotic Supplements
Anti-Aging Supplements
Hair Growth Supplements
Weight Management Supplements
Immune Health Supplements
Others

By Age Group

20-30
31-45
46-60
Above 60

By Formulation

Tablets
Capsules
Liquids
Powders
Gummies
Others

By Distribution Channel

Online
Offline

By Region:

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
China
India
Japan
Australia
South Korea
Thailand
Latin America
Brazil
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait

Years Considered for the Study Are as Follows:

Historical Year - 2022
Base Year - 2023
Forecast Period - 2024 to 2032

Key Takeaways:

Market estimates & forecasts for 10 years from 2022 to 2032.
Annualized revenue projections at regional and segment levels.
Comprehensive competitive landscape analysis, including company profiling.
Strategic insights into emerging trends, technological innovations, and market disruptions.
Country-level breakdowns for major geographies.
Investment opportunity assessment for potential market entrants.

Chapter 1: Global Men's Health Supplements Market Executive Summary

1.1. Global Men's Health Supplements Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Type
- 1.3.2. By Age Group
- 1.3.3. By Formulation
- 1.3.4. By Distribution Channel
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendations & Conclusion

Chapter 2: Global Men's Health Supplements Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3: Global Men's Health Supplements Market Dynamics

3.1. Market Drivers
- 3.1.1. Growing Awareness of Preventive Healthcare
- 3.1.2. Increasing Demand for Personalized Nutrition
- 3.1.3. Expansion of E-Commerce and Online Distribution Channels
3.2. Market Challenges
- 3.2.1. Stringent Regulatory Frameworks and Compliance Requirements
- 3.2.2. High Cost of Premium and Organic Supplements
3.3. Market Opportunities
- 3.3.1. Rising Popularity of Functional Foods & Beverages
- 3.3.2. Growing Demand for Herbal and Natural Supplements
- 3.3.3. Increased Adoption of AI & Data-Driven Personalization in Nutrition

Chapter 4: Global Men's Health Supplements Market Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economic
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendations & Conclusion

Chapter 5: Global Men's Health Supplements Market Size & Forecast by Type (2022-2032)

5.1. Segment Dashboard
5.2. Global Men's Health Supplements Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Million)
- 5.2.1. Sports Supplements
- 5.2.2. Reproductive Health Supplements
- 5.2.3. Bone & Joint Health Supplements
- 5.2.4. Cardiovascular Health Supplements
- 5.2.5. Probiotic Supplements
- 5.2.6. Anti-Aging Supplements
- 5.2.7. Hair Growth Supplements
- 5.2.8. Weight Management Supplements
- 5.2.9. Immune Health Supplements
- 5.2.10. Others

Chapter 6: Global Men's Health Supplements Market Size & Forecast by Age Group (2022-2032)

6.1. Segment Dashboard
6.2. Global Men's Health Supplements Market: Age Group Revenue Trend Analysis, 2022 & 2032 (USD Million)
- 6.2.1. 20-30
- 6.2.2. 31-45
- 6.2.3. 46-60
- 6.2.4. Above 60

Chapter 7: Global Men's Health Supplements Market Size & Forecast by Formulation (2022-2032)

7.1. Segment Dashboard
7.2. Global Men's Health Supplements Market: Formulation Revenue Trend Analysis, 2022 & 2032 (USD Million)
- 7.2.1. Tablets
- 7.2.2. Capsules
- 7.2.3. Liquids
- 7.2.4. Powders
- 7.2.5. Gummies
- 7.2.6. Others

Chapter 8: Global Men's Health Supplements Market Size & Forecast by Distribution Channel (2022-2032)

8.1. Segment Dashboard
8.2. Global Men's Health Supplements Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million)
- 8.2.1. Online
- 8.2.2. Offline

Chapter 9: Global Men's Health Supplements Market Size & Forecast by Region (2022-2032)

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Mexico
9.2. Europe
- 9.2.1. U.K.
- 9.2.2. Germany
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Denmark
- 9.2.7. Sweden
- 9.2.8. Norway
9.3. Asia Pacific
- 9.3.1. China
- 9.3.2. India
- 9.3.3. Japan
- 9.3.4. Australia
- 9.3.5. South Korea
- 9.3.6. Thailand
9.4. Latin America
- 9.4.1. Brazil
- 9.4.2. Argentina
9.5. Middle East & Africa
- 9.5.1. South Africa
- 9.5.2. Saudi Arabia
- 9.5.3. UAE
- 9.5.4. Kuwait

Chapter 10: Competitive Intelligence

10.1. Key Company SWOT Analysis
- 10.1.1. Nature's Lab
- 10.1.2. GNC
- 10.1.3. Amway
10.2. Top Market Strategies
10.3. Company Profiles
- 10.3.1. NOW Foods
- 10.3.2. Irwin Naturals
- 10.3.3. Life Extension
- 10.3.4. New Chapter, Inc.
- 10.3.5. Metagenics LLC
- 10.3.6. Herbalife Nutrition
- 10.3.7. Optimum Nutrition
- 10.3.8. NutraClick
- 10.3.9. Pure Encapsulations

Chapter 11: Research Process

11.1. Research Approach
- 11.1.1. Primary Research
- 11.1.2. Secondary Research
- 11.1.3. Expert Panel Review
11.2. Data Collection and Analysis
- 11.2.1. Market Size Estimation Techniques
- 11.2.2. Data Validation Methods
11.3. Research Limitations
11.4. Assumptions and Exclusions
11.5. Competitive Landscape Analysis Approach