Men's Health Supplements Market - Forecasts from 2024 to 2029

Men's Health Supplements Market is expected to grow at a CAGR of 4.47% from US$40.008 billion in 2022 to US$54.341 billion in 2029.

Men's health supplements are dietary supplements specifically formulated to address various aspects of men's health. These supplements typically contain a combination of vitamins, minerals, herbal extracts, and other ingredients that aim to support overall well-being and address specific concerns that are more common in men.

The growing prevalence of lifestyle-related disorders and increasing health consciousness are major growth drivers of the men's health supplements market. Moreover, the age-related health conditions in men and growing demand for organic products are further expected to propel the men's health supplements market growth.

Market Drivers

• Higher Prevalence of Lifestyle-related Disorders-

The health of men can be adversely affected by the demands of modern lifestyles, which often involve high-stress levels, poor dietary choices, and inadequate sleep. This has led to a growing demand for men's health supplements aimed at addressing nutritional deficiencies and bolstering the body's ability to cope with stress.

According to the World Health Organization (WHO), there is a significant disparity in men's life expectancy between countries, with variations of up to 17 years observed. Furthermore, within-country differences among men from various socioeconomic backgrounds remain substantial, influenced by a multitude of factors such as behaviors, risk exposure, health-seeking tendencies, and responses received from healthcare systems.

Additionally, findings from a 2022 survey conducted by The American Institute of Stress revealed that approximately 63% of U.S. workers were willing to consider leaving their jobs to escape work-related stress.

• Increasing Awareness and Focus on Health

There is a growing awareness among men about the importance of maintaining good health and overall well-being. Men are becoming more proactive in taking care of their health, which includes incorporating supplements into their daily routines thereby boosting the men's health supplements market. Various initiatives and campaigns are being run to increase men's health awareness.

For instance, In the United States, the month of June is designated as National Men's Health Month, aimed at promoting awareness of preventable health conditions and advocating for early detection and treatment of health issues among men. Globally, this month is observed in November, this worldwide initiative is to address urgent health issues, including prostate cancer, testicular cancer, mental health disorders, and suicide prevention.

Restraint-

• Misleading advertisements around products-

The men's health supplements market has experienced growth and development however some restraints or challenges can impact its expansion. For example, the supplement industry has faced skepticism due to exaggerated claims, misleading marketing, and a lack of scientific evidence for some products.

This can lead to consumer skepticism and hesitancy in adopting men's health supplements. Moreover, while many men's health supplements are generally considered safe when used as directed, there is still a possibility of side effects and interactions, especially when combined with certain medications or pre-existing health conditions.

With so many companies and products competing for customers' attention, the market for men's health supplements is quite competitive. This might make it difficult for new competitors to establish themselves and gain market share.

Men's health supplements market segmentation by formulation into tablets, capsules, liquids, powders, gummies, and others

The market for men's health supplements can be segmented by formulation, which includes tablets, capsules, liquids, powders, gummies, and other formats. Tablets are the most prevalent form of men's health supplements, known for their precise dosage and extended shelf life.

Capsules, another popular choice, resemble tablets but are often smaller and easier to swallow. Liquids come in diverse forms such as syrups, drops, or shots, ensuring quicker absorption and potentially offering better taste.

Powders are typically mixed with water or juice, allowing for dosage flexibility and personalized nutrient blends, which may include protein, greens, or other ingredients.

Gummies are chewy, candy-like supplements that provide an enjoyable consumption experience, potentially appealing to younger demographics and are commonly used for vitamins, minerals, and immune support.

The category of "Others" encompasses various less common formats like sprays, effervescent tablets, dissolvable strips, and lozenges.

APAC is anticipated to hold a significant share of the Men's supplement market-

Asia-Pacific is expected to hold a significant share of the men's health supplements market during the forecast period. The factors attributed to such a share are increasing health awareness, increasing disposable income, and increasing population in the region.

The current Indian male population accounts for 51.6% of the total population according to the UN Population Fund. Moreover, the presence of emerging market players such as Leto Laboratories, Happiness Biotech Group, and Lafaso in the region is further expected to boost the men's health supplements market.

Market Developments

• June 2023- GNC was dedicated to assisting all competitors, including gamers, in enhancing their skills and reaching their objectives through improved nutrition and supplementation. That's why GNC partnered with CTRL to introduce an exclusive line of food supplement products tailored for gamers and individuals seeking to adopt healthier dietary and nutritional habits.
• March 2022- Pro Nutrition & Fitness launched a tablet-based supplement line to boost energy and act as a midnight fat burner for both men and women. The product line includes Pro Nutrition Multivitamin and Night Shred tablets that strengthen stamina.

Market Segmentation

By Distribution Channel

• Online
• Offline

By Formulation

• Tablets
• Capsules
• Liquids
• Powders
• Gummies
• Others

By Type

• Sports Supplements
• Bone & Joint Health Supplements
• Cardiovascular Health Supplements
• Probiotic Supplements
• Anti-Aging Supplements
• Hair Growth Supplements
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• UK
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others