Global Silver Tourism Market Size Study, by Type, by Age Group, by Category, by Destination, by Booking Mode, and Regional Forecasts 2022-2032

Description

The global silver tourism market was valued at approximately USD 1,603.08 billion in 2023 and is expected to expand with a robust compound annual growth rate (CAGR) of 7.3% during the forecast period of 2024-2032. This growth is significantly fueled by the increasing inclination of older adults toward wellness, relaxation, and cultural experiences. Wellness tourism, which emphasizes rejuvenation and health enhancement, has emerged as a dominant trend as senior travelers prioritize destinations offering spa treatments, yoga retreats, and health-oriented facilities. Such evolving preferences underscore a transformative shift in the global tourism landscape.

The concept of slow tourism, which advocates immersive and relaxed travel, further drives market growth. With time flexibility, senior travelers are increasingly opting for extended stays to deeply explore destinations and experience local culture. Additionally, the expanding influence of social media and online peer networks facilitates knowledge sharing among senior travelers, shaping travel decisions and encouraging further exploration.

The market also sees significant growth in niche segments like heritage and nostalgia tourism. Older adults exhibit a strong inclination toward revisiting culturally significant places, such as historical landmarks or ancestral locations. Travel operators capitalize on this trend by offering specialized packages, including genealogical tours and heritage-focused experiences, thus tapping into an emotionally driven demand.

The silver tourism market, however, faces challenges in accessibility and inclusivity for senior travelers with mobility constraints. Industry players are addressing these concerns by innovating travel packages and facilities tailored to the unique needs of this demographic. Overall, the global market is poised for substantial growth as it continues to adapt to evolving consumer preferences and technological advancements.

Key regional markets include North America, Europe, and Asia Pacific, with Asia Pacific dominating in 2023 owing to its aging population and increasing disposable income. Notably, North America is emerging as a hotspot for personalized travel experiences such as luxury cruises and wellness tours tailored for senior citizens.

Major market players included in this report are:

Intrepid Travel
SOTC Travel Limited
Thomas Cook India Group
Expedia, Inc.
Flight Centre Travel Group Limited
Trip.com Travel Singapore Pte. Ltd.
Liberty Travel
Yatra Online Limited
MAKEMYTRIP PVT. LTD.
Collette Travel Service
Tauck
Abercrombie & Kent USA, LLC
China Tourism Group Duty Free Corporation Limited
Kesari Tours Pvt Ltd.
Travel Leaders

The detailed segments and sub-segments of the market are explained below:

By Type:

Beach Tour
Wellness Retreats
Adventure Tour
Cruise Tour
Nature & Wildlife Tour
Historic & Cultural Tour
Others

By Age Group:

50 to 60 Years
61 to 70 Years
Above 70 Years

By Category:

Solo
Couple
Group

By Destination:

Domestic
International

By Booking Mode:

Travel Agency/Agents
Marketplace Bookings
Direct Booking

By Region:

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- South Korea
Central & South America
- Brazil
Middle East & Africa
- Saudi Arabia
- South Africa

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Detailed regional and segmental analysis.
In-depth competitive landscape and key company profiles.
Future market strategies and recommendations.

Chapter 1. Global Silver Tourism Market Executive Summary

1.1. Global Silver Tourism Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Type
- 1.3.2. By Age Group
- 1.3.3. By Category
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendations & Conclusion

Chapter 2. Global Silver Tourism Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Silver Tourism Market Dynamics

3.1. Market Drivers
- 3.1.1. Rise in Wellness Tourism
- 3.1.2. Popularity of Slow Tourism
- 3.1.3. Growth of Online Peer Networks
3.2. Market Challenges
- 3.2.1. Accessibility for Mobility-Limited Travelers
- 3.2.2. High Cost of Premium Travel Packages
3.3. Market Opportunities
- 3.3.1. Growth of Heritage Tourism
- 3.3.2. Expanding Online Travel Ecosystems
- 3.3.3. Increasing Demand for Personalized Experiences

Chapter 4. Global Silver Tourism Market Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economic
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspectives
4.7. Analyst Recommendations & Conclusion

Chapter 5. Global Silver Tourism Market Size & Forecasts by Type (2022-2032)

5.1. Segment Dashboard
5.2. Global Silver Tourism Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. Wellness Retreats
- 5.2.2. Nature & Wildlife Tour
- 5.2.3. Historic & Cultural Tour
- 5.2.4. Adventure Tour
- 5.2.5. Cruise Tour
- 5.2.6. Others

Chapter 6. Global Silver Tourism Market Size & Forecasts by Age Group (2022-2032)

6.1. Segment Dashboard
6.2. Global Silver Tourism Market: Age Group Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. 50 to 60 Years
- 6.2.2. 61 to 70 Years
- 6.2.3. Above 70 Years

Chapter 7. Global Silver Tourism Market Size & Forecasts by Category (2022-2032)

7.1. Segment Dashboard
7.2. Global Silver Tourism Market: Category Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. Solo
- 7.2.2. Couple
- 7.2.3. Group

Chapter 8. Global Silver Tourism Market Size & Forecasts by Destination (2022-2032)

8.1. Segment Dashboard
8.2. Global Silver Tourism Market: Destination Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 8.2.1. Domestic
- 8.2.2. International

Chapter 9. Global Silver Tourism Market Size & Forecasts by Booking Mode (2022-2032)

9.1. Segment Dashboard
9.2. Global Silver Tourism Market: Booking Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 9.2.1. Travel Agency/Agents
- 9.2.2. Marketplace Bookings
- 9.2.3. Direct Booking

Chapter 10. Global Silver Tourism Market Size & Forecasts by Region (2022-2032)

10.1. North America Silver Tourism Market
- 10.1.1. U.S. Silver Tourism Market
- 10.1.2. Canada Silver Tourism Market
- 10.1.3. Mexico Silver Tourism Market
10.2. Europe Silver Tourism Market
- 10.2.1. UK Silver Tourism Market
- 10.2.2. Germany Silver Tourism Market
- 10.2.3. France Silver Tourism Market
- 10.2.4. Italy Silver Tourism Market
- 10.2.5. Spain Silver Tourism Market
10.3. Asia Pacific Silver Tourism Market
- 10.3.1. China Silver Tourism Market
- 10.3.2. India Silver Tourism Market
- 10.3.3. Japan Silver Tourism Market
- 10.3.4. Australia & New Zealand Silver Tourism Market
- 10.3.5. South Korea Silver Tourism Market
10.4. Central & South America Silver Tourism Market
- 10.4.1. Brazil Silver Tourism Market
10.5. Middle East & Africa (MEA) Silver Tourism Market
- 10.5.1. Saudi Arabia Silver Tourism Market
- 10.5.2. South Africa Silver Tourism Market

Chapter 11. Competitive Intelligence

11.1. Key Company SWOT Analysis
- 11.1.1. Intrepid Travel
- 11.1.2. Thomas Cook India Group
- 11.1.3. SOTC Travel Limited
11.2. Market Strategies
11.3. Company Profiles
- 11.3.1. Intrepid Travel
- 11.3.2. Thomas Cook India Group
- 11.3.3. Expedia, Inc.

Chapter 12. Research Process

12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
12.2. Research Attributes