Global Rural Tourism Market Size Study, by Tourism Type, Accommodation, Age Group, Traveler Type and Regional Forecasts 2022-2032.

Description

The Global Rural Tourism Market, valued at approximately USD 91.1 billion in 2023, is expected to exhibit a robust CAGR of 7.4% during the forecast period 2024-2032. This growth is driven by the increasing demand for eco-friendly travel experiences, cultural heritage exploration, and the rising trend of authentic and wellness-focused tourism. Rural tourism offers a unique escape into nature, culture, and tradition, fostering economic growth in underdeveloped regions while addressing consumer preferences for sustainable travel.

The market's historic growth has been shaped by factors like the rise of agro-tourism, heightened interest in pilgrimage routes, and the growing importance of cultural preservation. Over the forecast period, technological advancements in digital platforms, such as the TourismConnectsRural initiative by the United Nations World Tourism Organization (UNWTO), are expected to amplify exposure and accessibility for rural tourism destinations. This initiative connects over 200 rural destinations globally, showcasing the potential for collaborative development and innovation in this sector.

Rural tourism's appeal lies in its ability to cater to diverse traveler types, including adventure enthusiasts, cultural seekers, and eco-conscious tourists. Customized travel experiences such as agritourism, wellness retreats, and nature-centric vacations are gaining momentum as travelers seek meaningful and enriching experiences. Furthermore, enhanced digital connectivity has empowered tourists to explore off-the-beaten-path destinations, expanding the scope of rural tourism.

Geographically, North America held the largest market share in 2023 due to its established infrastructure and focus on sustainable tourism practices. The Asia-Pacific region is projected to experience the fastest growth, driven by increasing disposable incomes, government initiatives promoting rural tourism, and the rising popularity of eco-tourism in countries like China and India.

Leading players in the market, such as Airbnb Inc., Holidu, and Booking.com B.V., are leveraging innovative strategies to enhance customer experiences and broaden their market reach. Strategic acquisitions, such as Holidu's integration of Clubrural, highlight the industry's shift towards creating seamless and engaging platforms for rural travel enthusiasts.

Major market players included in this report are:

Airbnb Inc.
Holidu
Booking.com B.V.
Marriott International Inc.
Expedia Group Inc.
Accor S.A.
Trip.com Group Limited
InterContinental Hotels Group
Hilton Worldwide Holdings Inc.
Thrillophilia Travel Solutions Pvt. Ltd.
Cape AgriTours
Liberty Hill Farm
Outdooractive GmbH & Co. KG
Wandertrails Services Private Limited
Heartland Travel and Tours Ltd.

The detailed segments and sub-segment of the market are explained below:

By Tourism Type:

Agro Tourism
Farm Tourism
Wilderness and Forest Tourism
Green Tourism
Eco-Tourism

By Accommodation:

Farm Stays
Cottage Rentals
Eco-Lodges
Homestays

By Age Group:

Below 15 Years
16 to 25 Years
26 to 35 Years
36 to 45 Years
46 to 55 Years
Above 55 Years

By Traveler Type:

Adventure Seekers
Cultural Enthusiasts
Eco-Tourists
Family and Group Travelers
Solo Travelers

By Region:

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional-level analysis for each market segment.
Competitive landscape with insights on major players and strategic analysis.
Recommendations for future market strategies and positioning.

Chapter 1. Global Rural Tourism Market Executive Summary

1.1. Global Rural Tourism Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Tourism Type
- 1.3.2. By Accommodation
- 1.3.3. By Age Group
- 1.3.4. By Traveler Type
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Rural Tourism Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Consumer Awareness & Preferences
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Rural Tourism Market Dynamics

3.1. Market Drivers
- 3.1.1. Growing Interest in Cultural Heritage
- 3.1.2. Expansion of Eco-Tourism
- 3.1.3. Rising Demand for Authentic Experiences
3.2. Market Challenges
- 3.2.1. Lack of Infrastructure in Rural Areas
- 3.2.2. Environmental Degradation Concerns
3.3. Market Opportunities
- 3.3.1. Integration of Digital Connectivity in Rural Areas
- 3.3.2. Increasing Demand for Wellness and Agritourism

Chapter 4. Global Rural Tourism Market Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economic
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Rural Tourism Market Size & Forecasts by Tourism Type (2022-2032)

5.1. Segment Dashboard
5.2. Agro Tourism
5.3. Farm Tourism
5.4. Wilderness and Forest Tourism
5.5. Green Tourism
5.6. Eco-Tourism

Chapter 6. Global Rural Tourism Market Size & Forecasts by Accommodation (2022-2032)

6.1. Segment Dashboard
6.2. Farm Stays
6.3. Cottage Rentals
6.4. Eco-Lodges
6.5. Homestays

Chapter 7. Global Rural Tourism Market Size & Forecasts by Age Group (2022-2032)

7.1. Segment Dashboard
7.2. Below 15 Years
7.3. 16 to 25 Years
7.4. 26 to 35 Years
7.5. 36 to 45 Years
7.6. 46 to 55 Years
7.7. Above 55 Years

Chapter 8. Global Rural Tourism Market Size & Forecasts by Traveler Type (2022-2032)

8.1. Segment Dashboard
8.2. Adventure Seekers
8.3. Cultural Enthusiasts
8.4. Eco-Tourists
8.5. Family and Group Travelers
8.6. Solo Travelers

Chapter 9. Global Rural Tourism Market Size & Forecasts by Region (2022-2032)

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Mexico
9.2. Europe
- 9.2.1. Germany
- 9.2.2. UK
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Russia
- 9.2.7. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. South Korea
- 9.3.5. Australia
- 9.3.6. Indonesia
- 9.3.7. Rest of Asia-Pacific
9.4. Latin America
- 9.4.1. Brazil
- 9.4.2. Argentina
- 9.4.3. Rest of Latin America
9.5. Middle East & Africa
- 9.5.1. South Africa
- 9.5.2. Saudi Arabia
- 9.5.3. UAE
- 9.5.4. Rest of MEA

Chapter 10. Competitive Intelligence

10.1. Key Company SWOT Analysis
- 10.1.1. Airbnb Inc.
- 10.1.2. Booking.com B.V.
- 10.1.3. Holidu
10.2. Top Market Strategies
10.3. Company Profiles

Chapter 11. Research Process

11.1. Data Mining
11.2. Analysis
11.3. Market Estimation
11.4. Validation
11.5. Publishing
11.6. Research Attributes