Global Augmented Analytics Market Size Study, by Component (Software, Services), Enterprise Size, Deployment Type (Cloud, On-premise), Vertical, and Regional Forecasts 2022-2032

Description

The Global Augmented Analytics Market was valued at approximately USD 16.60 billion in 2023 and is anticipated to expand at an impressive CAGR of 82.0% from 2024 to 2032. As organizations strive to extract meaningful insights from massive volumes of data, augmented analytics is emerging as a transformative force that enables businesses to automate data preparation, discover patterns, and derive actionable intelligence with minimal human intervention. The technology leverages machine learning, artificial intelligence (AI), and natural language processing (NLP) to enhance decision-making and democratize data access across enterprises.

With the increasing reliance on data-driven decision-making, augmented analytics solutions are reshaping business intelligence (BI) landscapes. The market is witnessing a surge in adoption due to its ability to automate data analysis, enabling users-even those without technical expertise-to extract deep insights from complex datasets effortlessly. The proliferation of cloud-based analytics platforms and AI-powered business intelligence tools is further fueling market expansion, ensuring organizations optimize operational efficiency and enhance competitive advantage.

The widespread integration of augmented analytics across diverse sectors, including BFSI, healthcare, retail, and manufacturing, underscores its versatility. As businesses look to bridge the gap between traditional analytics and AI-driven decision-making, the demand for sophisticated yet user-friendly solutions is surging. Moreover, the rise of self-service analytics tools empowers employees at all levels to engage with data dynamically, fostering a data-literate corporate culture. However, challenges such as data security concerns and integration complexities may impede seamless adoption across industries.

The Global Augmented Analytics Market is thriving across major regions. North America remains at the forefront, benefiting from early adoption and the presence of key technology providers. Meanwhile, Europe is experiencing steady growth, supported by regulatory frameworks promoting AI and data analytics adoption. The Asia-Pacific (APAC) region is projected to witness the fastest growth, driven by digital transformation initiatives, expanding IT infrastructure, and increasing investments in AI-powered analytics platforms.

Major Market Players Included in This Report:

Microsoft Corporation
IBM Corporation
SAP SE
Oracle Corporation
Google LLC
Tableau Software (Salesforce.com, Inc.)
Qlik Technologies Inc.
Sisense Inc.
Domo, Inc.
TIBCO Software Inc.
ThoughtSpot Inc.
SAS Institute Inc.
Alteryx, Inc.
MicroStrategy Incorporated
Amazon Web Services, Inc.

The Detailed Segments and Sub-Segment of the Market Are Explained Below:

By Component:

Software
Services

By Enterprise Size:

Small & Medium Enterprises (SMEs)
Large Enterprises

By Deployment Type:

Cloud
On-premise

By Vertical:

BFSI
Healthcare
Retail
Manufacturing
IT & Telecom
Government
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market estimates and forecasts from 2022 to 2032.
Comprehensive revenue analysis on a regional and segmental basis.
Country-level evaluation of major growth markets.
Insights into the competitive landscape, including key strategies adopted by market players.
Industry-driven recommendations for future market positioning.
In-depth demand and supply-side market assessment.

Chapter 1. Global Augmented Analytics Market Executive Summary

1.1. Global Augmented Analytics Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Component
- 1.3.2. By Enterprise Size, Deployment Type & Vertical
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Analytics Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Augmented Analytics Market Dynamics

3.1. Market Drivers
- 3.1.1. Increasing Data Volume & Complexity
- 3.1.2. Advancements in AI, ML, and NLP
- 3.1.3. Growing Demand for Automated Analytics
3.2. Market Challenges
- 3.2.1. Data Security & Privacy Concerns
- 3.2.2. Integration Complexities
3.3. Market Opportunities
- 3.3.1. Democratization of Data Access
- 3.3.2. Rise of Self-service Analytics
- 3.3.3. Expansion of Cloud-based Analytics Platforms

Chapter 4. Global Augmented Analytics Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Analytics Market Size & Forecasts by Component 2022-2032

5.1. Segment Dashboard
5.2. Global Augmented Analytics Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Software
- 5.2.2. Services

Chapter 6. Global Augmented Analytics Market Size & Forecasts by Enterprise Size, Deployment Type & Vertical 2022-2032

6.1. Segment Dashboard
6.2. Global Augmented Analytics Market: Segment Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Small & Medium Enterprises (SMEs)
- 6.2.2. Large Enterprises
- 6.2.3. Cloud Deployment
- 6.2.4. On-premise Deployment
- 6.2.5. BFSI
- 6.2.6. Healthcare
- 6.2.7. Retail
- 6.2.8. Manufacturing
- 6.2.9. IT & Telecom
- 6.2.10. Government
- 6.2.11. Others

Chapter 7. Global Augmented Analytics Market Size & Forecasts by Region 2022-2032

7.1. North America Augmented Analytics Market
- 7.1.1. U.S. Augmented Analytics Market
  - 7.1.1.1. Component Breakdown Size & Forecasts, 2022-2032
  - 7.1.1.2. Enterprise Size/Deployment & Vertical Breakdown Size & Forecasts, 2022-2032
- 7.1.2. Canada Augmented Analytics Market
7.2. Europe Augmented Analytics Market
- 7.2.1. U.K. Augmented Analytics Market
- 7.2.2. Germany Augmented Analytics Market
- 7.2.3. France Augmented Analytics Market
- 7.2.4. Spain Augmented Analytics Market
- 7.2.5. Italy Augmented Analytics Market
- 7.2.6. Rest of Europe Augmented Analytics Market
7.3. Asia-Pacific Augmented Analytics Market
- 7.3.1. China Augmented Analytics Market
- 7.3.2. India Augmented Analytics Market
- 7.3.3. Japan Augmented Analytics Market
- 7.3.4. Australia Augmented Analytics Market
- 7.3.5. South Korea Augmented Analytics Market
- 7.3.6. Rest of Asia Pacific Augmented Analytics Market
7.4. Latin America Augmented Analytics Market
- 7.4.1. Brazil Augmented Analytics Market
- 7.4.2. Mexico Augmented Analytics Market
- 7.4.3. Rest of Latin America Augmented Analytics Market
7.5. Middle East & Africa Augmented Analytics Market
- 7.5.1. Saudi Arabia Augmented Analytics Market
- 7.5.2. South Africa Augmented Analytics Market
- 7.5.3. Rest of Middle East & Africa Augmented Analytics Market

Chapter 8. Competitive Intelligence

8.1. Key Company SWOT Analysis
- 8.1.1. Microsoft Corporation
- 8.1.2. IBM Corporation
- 8.1.3. SAP SE
8.2. Top Market Strategies
8.3. Company Profiles
- 8.3.1. Microsoft Corporation
  - 8.3.1.1. Key Information
  - 8.3.1.2. Overview
  - 8.3.1.3. Financial (Subject to Data Availability)
  - 8.3.1.4. Product Summary
  - 8.3.1.5. Market Strategies
- 8.3.2. IBM Corporation
- 8.3.3. SAP SE
- 8.3.4. Oracle Corporation
- 8.3.5. Google LLC
- 8.3.6. Tableau Software (Salesforce.com, Inc.)
- 8.3.7. Qlik Technologies Inc.
- 8.3.8. Sisense Inc.
- 8.3.9. Domo, Inc.
- 8.3.10. TIBCO Software Inc.
- 8.3.11. ThoughtSpot Inc.
- 8.3.12. SAS Institute Inc.
- 8.3.13. Alteryx, Inc.
- 8.3.14. MicroStrategy Incorporated
- 8.3.15. Amazon Web Services, Inc.

Chapter 9. Research Process

9.1. Research Process
- 9.1.1. Data Mining
- 9.1.2. Analysis
- 9.1.3. Market Estimation
- 9.1.4. Validation
- 9.1.5. Publishing
9.2. Research Attributes