Global Craft Rum Market Size Study, By Type, Application, Distribution Channel, Region, and Regional Forecasts 2022-2032

Description

The global craft rum market was valued at USD 1.27 billion in 2023 and is anticipated to grow at a CAGR of 5.9% over the forecast period 2024-2032. This growth is attributed to rising consumer demand for premium and artisanal spirits that focus on quality, authenticity, and sustainability. Craft rum's distinct flavor profiles, achieved through small-batch production and innovative distillation techniques, appeal to millennial and Gen Z consumers.

The market is segmented based on Type, Application, and Distribution Channel. Among types, white rum, black rum, golden rum, and spiced rum cater to diverse taste preferences and cocktail trends. Golden rum and spiced rum are particularly favored in premium cocktails due to their robust flavor profiles. The application segment includes distribution through bottle stores, bars, online platforms, and restaurants, highlighting growing consumer interest in both on-trade and off-trade channels.

The on-trade segment dominated in 2023, with bars and restaurants serving as key platforms for introducing craft rum-based cocktails to consumers. Meanwhile, the off-trade segment is expected to grow fastest, driven by increasing availability through supermarkets, liquor stores, and online platforms. Regional dynamics favor Europe as the leading market, with Italy and Germany driving demand, while Asia-Pacific is expected to grow fastest, led by markets such as India and Japan.

Innovation, sustainability, and the adoption of AI-powered production technologies are key strategies among leading players, including Bacardi Limited, Diageo, and Suntory Holdings. Brands are focusing on introducing new flavors, enhancing packaging, and promoting craft rum through social media and direct-to-consumer channels.

Major Market Players Included in This Report Are:

Bacardi Limited
Suntory Holdings Limited
Diageo
Maine Craft Distilling, LLC
Charles Merser & Co.
Drum & Black Rum Company
Wicked Dolphin Rum
Domaines Ellam and Arizona Craft Beverage
Rockstar Spirits Ltd.
Belize Spirits Marketing, Inc.
Havana Club International
Plantation Rum
Ron Diplomatico
Mount Gay Distilleries
Stroh Austria GmbH

The Detailed Segments and Sub-segments of the Market Are Explained Below:

By Type

White Rum
Black Rum
Golden Rum
Spiced Rum

By Application

Bottle Stores
Bars
Online
Restaurants

By Distribution Channel

On-trade
Off-trade

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
Latin America
- Brazil
- Argentina
Middle East & Africa
- South Africa
- UAE

Years Considered for the Study Are as Follows:

Historical Year: 2022
Base Year: 2023
Forecast Period: 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 Years from 2022 to 2032.
Annualized Revenues and Regional-Level Analysis for Each Market Segment.
Competitive Landscape with Information on Major Players in the Market.
Detailed Analysis of Geographical Landscape with Country-Level Analysis of Major Regions.
Demand-Side and Supply-Side Analysis of the Market.

Chapter 1. Global Craft Rum Market Executive Summary

1.1. Global Craft Rum Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Type
- 1.3.2. By Application
- 1.3.3. By Distribution Channel
- 1.3.4. By Region
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Craft Rum Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Craft Rum Market Dynamics

3.1. Market Drivers
- 3.1.1. Increasing demand for premium and artisanal spirits
- 3.1.2. Growing popularity of cocktail culture
- 3.1.3. Focus on sustainability and local production
3.2. Market Challenges
- 3.2.1. High production costs of craft spirits
- 3.2.2. Competition from mass-produced rum
3.3. Market Opportunities
- 3.3.1. Expansion into emerging markets
- 3.3.2. Innovation in flavors and packaging

Chapter 4. Global Craft Rum Market Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economic
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends

Chapter 5. Global Craft Rum Market Size & Forecasts by Type (2022-2032)

5.1. Segment Dashboard
5.2. Global Craft Rum Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. White Rum
- 5.2.2. Black Rum
- 5.2.3. Golden Rum
- 5.2.4. Spiced Rum

Chapter 6. Global Craft Rum Market Size & Forecasts by Application (2022-2032)

6.1. Segment Dashboard
6.2. Global Craft Rum Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. Bottle Stores
- 6.2.2. Bars
- 6.2.3. Online
- 6.2.4. Restaurants

Chapter 7. Global Craft Rum Market Size & Forecasts by Distribution Channel (2022-2032)

7.1. Segment Dashboard
7.2. Global Craft Rum Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. On-trade
- 7.2.2. Off-trade

Chapter 8. Global Craft Rum Market Size & Forecasts by Region (2022-2032)

8.1. North America
- 8.1.1. U.S.
- 8.1.2. Canada
- 8.1.3. Mexico
8.2. Europe
- 8.2.1. UK
- 8.2.2. Germany
- 8.2.3. France
- 8.2.4. Italy
- 8.2.5. Spain
8.3. Asia-Pacific
- 8.3.1. China
- 8.3.2. India
- 8.3.3. Japan
- 8.3.4. Australia & New Zealand
8.4. Latin America
- 8.4.1. Brazil
- 8.4.2. Argentina
8.5. Middle East & Africa
- 8.5.1. South Africa
- 8.5.2. UAE

Chapter 9. Competitive Intelligence

9.1. Key Company SWOT Analysis
- 9.1.1. Bacardi Limited
- 9.1.2. Suntory Holdings Limited
- 9.1.3. Diageo
9.2. Top Market Strategies
9.3. Company Profiles
- 9.3.1. Bacardi Limited
- 9.3.2. Suntory Holdings Limited
- 9.3.3. Diageo
- 9.3.4. Maine Craft Distilling, LLC
- 9.3.5. Charles Merser & Co.
- 9.3.6. Drum & Black Rum Company
- 9.3.7. Wicked Dolphin Rum
- 9.3.8. Rockstar Spirits Ltd.
- 9.3.9. Belize Spirits Marketing, Inc.
- 9.3.10. Domaines Ellam and Arizona Craft Beverage

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing