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PUBLISHER: Grand View Research | PRODUCT CODE: 1611256

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PUBLISHER: Grand View Research | PRODUCT CODE: 1611256

Craft Rum Market Size, Share & Trends Analysis Report By Distribution Channel (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

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Description

Table of Contents

List of Tables

Craft Rum Market Growth & Trends:

The global craft rum market size is expected to reach USD 1.89 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.9% from 2025 to 2030. The growing demand for authentic alcoholic beverages among the younger generation drives the demand for craft rum and other spirits. These drinks have a smooth taste, authentic flavor, and high-end quality. These attributes of the product have been attracting consumers seeking to explore new tastes and drinking experiences. Furthermore, social media and magazines are influencing consumers to opt for these premium spirits. However, the high cost of production may hinder the growth of the industry.

Europe dominated the market in 2024 with more than 38.3% share of the total revenue. The rising number of manufacturers in the European countries, including the U.K. and Germany, has been boosting the regional growth. Asia Pacific is expected to witness significant growth in the forecast period in light of the growing cocktail culture trend, increasing purchasing power, and rapid urbanization in the countries, including India and the Philippines.

In June 2020, Matugga Distillers Limited launched a new collection, The Liv Rum, which includes two white rums, a spiced rum, and two flavored drinks. The company has handcrafted the entire process and used natural and seasonal raw materials. The two flavors available include raspberry & hibiscus, and honey & lavender. Similarly, in August 2019, Rockstar Spirits Ltd. introduced two new flavors: cherry and grapefruit. These innovative flavored products are expected to attract more consumers.

Over the past few years, the craft rum manufacturing companies have invested in the promotion of their beverages by emphasizing their country of origin (as countries such as Barbados, The Philippines, Guyana, Cuba, and Jamaica are known for their high-quality rums), age, and organic certificates. According to the Bacardi 2020 Cocktail Trends Report, consumers seek quality drinks with an interesting story, craft credentials, and origin.

Craft Rum Market Report Highlights:

  • Asia Pacific is expected to register the fastest CAGR of 6.2% from 2025 to 2030 owing to the growing trend of cocktail culture in the region
  • The on-trade distribution channel segment dominated the market by accounting for over 62.2% share of the global revenue in 2024 as a large number of consumers prefer to drink at restaurants, bars, and pubs
  • Product innovation is expected to remain one of the key success factors among the industry participants.
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Product Code: GVR-4-68039-200-4

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Craft Rum Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Craft Rum Market
  • 3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Craft Rum Market: Distribution Channel Estimates & Trend Analysis

  • 5.1. Craft Rum Market, By Distribution Channel: Key Takeaways
  • 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
    • 5.3.1. On-trade
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Off-trade
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Craft Rum Market: Regional Estimates & Trend Analysis

  • 6.1. Craft Rum Market: Regional Outlook
  • 6.2. Regional Marketplaces: Key Takeaways
  • 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
    • 6.3.1. North America
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.2. U.S.
        • 6.3.1.2.1. Key country dynamics
        • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.3. Canada
        • 6.3.1.3.1. Key country dynamics
        • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.4. Mexico
        • 6.3.1.4.1. Key country dynamics
        • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Europe
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.2. U.K.
        • 6.3.2.2.1. Key country dynamics
        • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.3. Germany
        • 6.3.2.3.1. Key country dynamics
        • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.4. France
        • 6.3.2.4.1. Key country dynamics
        • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.5. Italy
        • 6.3.2.5.1. Key country dynamics
        • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.6. Spain
        • 6.3.2.6.1. Key country dynamics
        • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.3. Asia Pacific
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.2. China
        • 6.3.3.2.1. Key country dynamics
        • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.3. India
        • 6.3.3.3.1. Key country dynamics
        • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.4. Japan
        • 6.3.3.4.1. Key country dynamics
        • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.5. Australia & New Zealand
        • 6.3.3.5.1. Key country dynamics
        • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.4. Latin America
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.4.2. Brazil
        • 6.3.4.2.1. Key country dynamics
        • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.4.3. Argentina
        • 6.3.4.3.1. Key country dynamics
        • 6.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.5. Middle East & Africa
      • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.5.2. South Africa
        • 6.3.5.2.1. Key country dynamics
        • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.5.3. UAE
        • 6.3.5.3.1. Key country dynamics
        • 6.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Craft Rum Market: Competitive Analysis

  • 7.1. Key global players, recent developments & their impact on the industry
  • 7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 7.3. Vendor Landscape
  • 7.4. Participant's Overview
  • 7.5. Financial Performance
  • 7.6. Product Benchmarking
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. Bacardi Limited
      • 7.9.1.1. Company Overview
      • 7.9.1.2. Financial Performance
      • 7.9.1.3. Product Portfolios
      • 7.9.1.4. Strategic Initiatives
    • 7.9.2. Suntory Holdings Limited
      • 7.9.2.1. Company Overview
      • 7.9.2.2. Financial Performance
      • 7.9.2.3. Product Portfolios
      • 7.9.2.4. Strategic Initiatives
    • 7.9.3. Diageo
      • 7.9.3.1. Company Overview
      • 7.9.3.2. Financial Performance
      • 7.9.3.3. Product Portfolios
      • 7.9.3.4. Strategic Initiatives
    • 7.9.4. Maine Craft Distilling, LLC
      • 7.9.4.1. Company Overview
      • 7.9.4.2. Financial Performance
      • 7.9.4.3. Product Portfolios
      • 7.9.4.4. Strategic Initiatives
    • 7.9.5. Charles Merser & Co.
      • 7.9.5.1. Company Overview
      • 7.9.5.2. Financial Performance
      • 7.9.5.3. Product Portfolios
      • 7.9.5.4. Strategic Initiatives
    • 7.9.6. Drum & Black Rum Company
      • 7.9.6.1. Company Overview
      • 7.9.6.2. Financial Performance
      • 7.9.6.3. Product Portfolios
      • 7.9.6.4. Strategic Initiatives
    • 7.9.7. Wicked Dolphin Rum
      • 7.9.7.1. Company Overview
      • 7.9.7.2. Financial Performance
      • 7.9.7.3. Product Portfolios
      • 7.9.7.4. Strategic Initiatives
    • 7.9.8. Domaines Ellam and Arizona Craft Beverage
      • 7.9.8.1. Company Overview
      • 7.9.8.2. Financial Performance
      • 7.9.8.3. Product Portfolios
      • 7.9.8.4. Strategic Initiatives
    • 7.9.9. Rockstar Spirits Ltd.
      • 7.9.9.1. Company Overview
      • 7.9.9.2. Financial Performance
      • 7.9.9.3. Product Portfolios
      • 7.9.9.4. Strategic Initiatives
    • 7.9.10. Belize Spirits Marketing, Inc.
      • 7.9.10.1. Company Overview
      • 7.9.10.2. Financial Performance
      • 7.9.10.3. Product Portfolios
      • 7.9.10.4. Strategic Initiatives
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Product Code: GVR-4-68039-200-4

List of Tables

  • Table 1. Global craft rum market: Key market driver analysis
  • Table 2. Global craft rum market: Key market restraint analysis
  • Table 3. Global craft rum market estimates & forecast, by distribution channel (USD Billion)
  • Table 4. North America craft rum market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 5. North America craft rum estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 6. U.S. macro-economic outlay
  • Table 7. U.S. craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 8. Canada macro-economic outlay
  • Table 9. Canada craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 10. Mexico macro-economic outlay
  • Table 11. Mexico craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 12. Europe craft rum market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 13. Europe craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 14. U.K. macro-economic outlay
  • Table 15. U.K. craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 16. Germany macro-economic outlay
  • Table 17. Germany craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 18. France macro-economic outlay
  • Table 19. France craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 20. Italy macro-economic outlay
  • Table 21. Italy craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 22. Spain macro-economic outlay
  • Table 23. Spain craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 24. Asia Pacific craft rum market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 25. Asia Pacific craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 26. China macro-economic outlay
  • Table 27. China craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 28. India macro-economic outlay
  • Table 29. India craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 30. Japan macro-economic outlay
  • Table 31. Japan craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 32. Australia & New Zealand macro-economic outlay
  • Table 33. Australia & New Zealand craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 34. Latin America craft rum market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 35. Latin America craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 36. Brazil macro-economic outlay
  • Table 37. Brazil craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 38. Argentina macro-economic outlay
  • Table 39. Argentina craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 40. Middle East & Africa craft rum market estimates and forecast, by country, 2018 - 2030 (USD Billion)
  • Table 41. Middle East & Africa craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 42. South Africa macro-economic outlay
  • Table 43. South Africa craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 44. UAE macro-economic outlay
  • Table 45. UAE craft rum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 46. Recent developments & impact analysis, by key market participants
  • Table 47. Company heat map analysis, 2024
  • Table 48. Companies implementing key strategies

List of Figures

  • Fig. 1 Craft rum market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Global parent industry and craft rum size (USD Billion)
  • Fig. 11 Global craft rum size, 2018 to 2030 (USD Billion)
  • Fig. 12 Craft rum market: Penetration & growth prospect mapping
  • Fig. 13 Craft rum market: Value chain analysis
  • Fig. 14 Craft rum market: Dynamics
  • Fig. 15 Craft rum market: Porter's five forces analysis
  • Fig. 16 Craft rum market estimates & forecast, by distribution channel (USD Billion)
  • Fig. 17 Craft rum market estimates & forecasts for on-trade, 2018 - 2030 (USD Billion)
  • Fig. 18 Craft rum market estimates & forecasts for off-trade, 2018 - 2030 (USD Billion)
  • Fig. 19 Craft rum market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 20 Regional marketplace: Key takeaways
  • Fig. 21 North America craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 22 US craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 23 Canada craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 24 Mexico craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 25 Europe craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 26 Germany craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 UK craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 France craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Italy craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 Spain craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Asia Pacific craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 China craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 India craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Japan craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Australia & New Zealand craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Latin America craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Brazil craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 Argentina craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Middle East & Africa craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 South Africa craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 UAE craft rum market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Key company categorization
  • Fig. 43 Strategic framework of craft rum
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