PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1500734
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1500734
India Oral Care Market, By Product Type; By Drug Type; By Distribution Channel; By Region, Trend Analysis, Competitive Landscape & Forecast, 2019-2030
India Oral Care Market Size Expands at Significant CAGR to Surpass USD 2.38 Billion by 2030
India Oral Care Market is flourishing due to growing awareness about oral hygiene, rapidly aging population, and rising disposable income.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India Oral Care Market size by value at USD 1.64 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India Oral Care Market size to expand at a CAGR of 6.10% reaching a value of USD 2.38 billion by 2030. The Oral Care Market in India is propelled by the increasing urbanization, evolving lifestyles, rising disposable incomes, and growing aging population. This has led to higher smoking rates and greater consumption of processed foods, resulting in more dental issues like caries. Additionally, the Government of India, in partnership with vendors and dental associations, is conducting free dental camps to promote proper oral hygiene, significantly boosting market growth. Also, key players are launching multifunctional products with smart technologies, driving the sales of premium oral care items. The market is also benefiting from the easy availability of products through both online and offline channels and the rising trend of customized consumer products.
Opportunities - Focus on premiumization
The India Oral Care Market is expected to record significant growth, as premiumization becomes increasingly prominent. This shift is fueled by consumers' preference for high-quality oral care products with added benefits. Brands seize this opportunity by introducing advanced dental solutions, natural ingredients, and innovative technologies, enhancing competition and innovation. For instance, Colgate-Palmolive (India) Ltd strategically emphasizes premiumization, targeting urban areas with health, therapeutic toothpaste, and oral beauty products. Leveraging rising incomes and e-commerce accessibility, the company aims for rapid expansion into skincare and haircare markets. The industry's evolution towards tailored solutions aligns with heightened awareness of oral hygiene, driving demand for premium oral care experiences.
Growing demand for natural and ayurvedic products
With a surge in the quest for natural and holistic approaches to healthcare, the timeless wisdom of Ayurveda is garnering increasing attention. Addressing oral health, Ayurvedic principles advocate for natural remedies such as Dantapavana and Gandusha, derived from medicinal plants like Nimba and Arka. These traditional practices, rooted in natural ingredients, resonate with the growing demand for natural and Ayurvedic products globally. By emphasizing the efficacy of herbal formulations and holistic oral hygiene routines, Ayurveda offers a compelling alternative in today's era of heightened health consciousness. Embracing Ayurvedic principles not only promotes oral well-being but also aligns with the burgeoning preference for natural solutions in healthcare.
Impact of Escalating Geopolitical Tensions on India Oral Care Market
Geopolitical tensions can have a multifaceted impact on the India Oral Care Market by disrupting supply chains, increasing production costs, and affecting consumer confidence. Uncertainty surrounding trade relations and political instability may lead to fluctuations in currency exchange rates, affecting the pricing of imported raw materials and finished products. Moreover, heightened tensions can dampen consumer sentiment, leading to reduced spending on non-essential items like oral care products. Additionally, geopolitical conflicts may divert government attention and resources away from healthcare initiatives, potentially hindering the implementation of oral health programs. Overall, escalating tensions pose challenges to market stability and growth in the Indian oral care sector.
India Oral Care Market
Segmental Coverage
India Oral Care Market - By Distribution Channel
Based on distribution channel, the India Oral Care Market is divided into Supermarkets/Hypermarkets, Traditional Grocery Retailers, Pharmacies, E-commerce Platforms segments. The traditional grocery retailers segment holds the highest share in the India Oral Care Market by distribution channel. It is primarily due to its widespread presence and accessibility across urban and rural areas. These retailers serve as convenient outlets for consumers to purchase oral care products alongside their regular grocery shopping. Additionally, the trust and familiarity associated with these local establishments contribute to their popularity among consumers. With a vast network of traditional grocery retailers spanning the country, they hold the highest share in the distribution of oral care products, catering to the diverse needs of India's populous market.
Competitive Landscape
The India Oral Care Market is fragmented, with numerous players serving the market. The key players dominating the India Oral Care Market include Dabur India, Patanjali Ayurved, Colgate-Palmolive, Vicco Laboratories, Himalaya Wellness, Unilever, Baidyanath Ayurveda, Procter & Gamble, Johnson & Johnson, Himalaya Drug Company, and GlaxoSmithKline Pharmaceuticals Ltd. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and the India Oral Care Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the India Oral Care Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Executive Summary
3. India Oral Care Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Increasing Awareness of Oral Hygiene
- 3.2.1.2. Growing Geriatric Population
- 3.2.1.3. Rising Disposable Income
- 3.2.2. Restraints
- 3.2.2.1. Price Sensitivity
- 3.2.2.2. Limited Denial Access
- 3.2.3. Opportunities
- 3.2.3.1. Growing Demand for Natural and Ayurvedic Products
- 3.2.3.2. Rising E-commerce
- 3.2.3.3. Increasing focus on Premiumization
- 3.2.4. Challenges
- 3.2.4.1. Counterfeit Products
- 3.2.4.2. Competition
- 3.2.1. Growth Drivers
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
4. India Oral Care Market: Pricing Analysis
5. India Oral Care Market: Marketing Strategies
6. India Oral Care Market Overview
- 6.1. Market Size & Forecast, 2019-2030
- 6.1.1. By Value (USD Billion)
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.1.1. Toothpaste
- 6.2.1.2. Toothbrush
- 6.2.1.3. Mouthwash
- 6.2.1.4. Dental floss
- 6.2.1.5. Others (Dental Chews, Tongue Cleaners)
- 6.2.2. By Drug Type
- 6.2.2.1. Medicated Toothpaste
- 6.2.2.2. Cosmetic Toothpaste
- 6.2.3. By Distribution Channel
- 6.2.3.1. Supermarkets/Hypermarkets
- 6.2.3.2. Traditional Grocery Retailers
- 6.2.3.3. Pharmacies
- 6.2.3.4. E-commerce Platforms
- 6.2.4. By Region
- 6.2.4.1. North India
- 6.2.4.2. South India
- 6.2.4.3. East India
- 6.2.4.4. West India
- 6.2.1. By Product Type
7. North India Oral Care Market
- 7.1. Market Size & Forecast, 2019-2030
- 7.1.1. By Value (USD Billion)
- 7.2. Market Share & Forecast
- 7.2.1. By Aircraft Type
- 7.2.2. By Technology Type
- 7.2.3. By Range
8. South India Oral Care Market
- 8.1. Market Size & Forecast, 2019-2030
- 8.1.1. By Value (USD Billion)
- 8.2. Market Share & Forecast
- 8.2.1. By Aircraft Type
- 8.2.2. By Technology Type
- 8.2.3. By Range
9. East India Oral Care Market
- 9.1. Market Size & Forecast, 2019-2030
- 9.1.1. By Value (USD Billion)
- 9.2. Market Share & Forecast
- 9.2.1. By Aircraft Type
- 9.2.2. By Technology Type
- 9.2.3. By Range
10. West India Oral Care Market
- 10.1. Market Size & Forecast, 2019-2030
- 10.1.1. By Value (USD Billion)
- 10.2. Market Share & Forecast
- 10.2.1. By Aircraft Type
- 10.2.2. By Technology Type
- 10.2.3. By Range
11. Competitive Landscape
- 11.1. List of Key Players and Their Offerings
- 11.2. India Oral Care Company Market Share Analysis, 2023
- 11.3. Competitive Benchmarking, By Operation Channel Parameters
- 11.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of Escalating Geopolitical Tensions on India Oral Care Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- 13.1. Dabur India
- 13.2. Patanjali Ayurved
- 13.3. Colgate-Palmolive
- 13.4. Vicco Laboratories
- 13.5. Himalaya Wellness
- 13.6. Unilever
- 13.7. Baidyanath Ayurveda
- 13.8. Procter & Gamble
- 13.9. Johnson & Johnson
- 13.10. Himalaya Drug Company
- 13.11. GlaxoSmithKline Pharmaceuticals Ltd
- 13.12. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
- 15.1. Qualitative Research
- 15.1.1. Primary & Secondary Research
- 15.2. Quantitative Research
- 15.3. Market Breakdown & Data Triangulation
- 15.3.1. Secondary Research
- 15.3.2. Primary Research
- 15.4. Breakdown of Primary Research Respondents, By Region
- 15.5. Assumption & Limitation
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
- Figure 1 India Oral Care Market Segmentation
- Figure 2 India Oral Care Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2023
- Figure 4 India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Figure 5 India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Figure 6 India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Figure 7 India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Figure 8 India Oral Care Market Share, By Region, By Value (USD Billion) 2019-2030
- Figure 9 North India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Figure 10 North India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Figure 11 North India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Figure 12 North India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Figure 13 South India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Figure 14 South India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Figure 15 South India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Figure 16 South India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Figure 17 East India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Figure 18 East India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Figure 19 East India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Figure 20 East India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Figure 21 West India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Figure 22 West India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Figure 23 West India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Figure 24 West India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
List of Tables
- Table 1 India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Table 2 India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Table 3 India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Table 4 India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Table 5 India Oral Care Market Share, By Region, By Value (USD Billion) 2019-2030
- Table 6 North India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Table 7 North India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Table 8 North India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Table 9 North India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Table 10 South India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Table 11 South India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Table 12 South India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Table 13 South India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Table 14 East India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Table 15 East India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Table 16 East India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Table 17 East India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Table 18 West India Oral Care Market Size, By Value (USD Billion), 2019-2030
- Table 19 West India Oral Care Market Share, By Aircraft Type, By Value (USD Billion) 2019-2030
- Table 20 West India Oral Care Market Share, By Technology Type, By Value (USD Billion) 2019-2030
- Table 21 West India Oral Care Market Share, By Range, By Value (USD Billion) 2019-2030
- Table 22 Dabur India Company Overview
- Table 23 Dabur India Financial Overview
- Table 24 Patanjali Ayurved Company Overview
- Table 25 Patanjali Ayurved Financial Overview
- Table 26 Colgate-Palmolive Company Overview
- Table 27 Colgate-Palmolive Financial Overview
- Table 28 Vicco Laboratories Company Overview
- Table 29 Vicco Laboratories Financial Overview
- Table 30 Himalaya Wellness Company Overview
- Table 31 Himalaya Wellness Financial Overview
- Table 32 Unilever Company Overview
- Table 33 Unilever Financial Overview
- Table 34 Baidyanath Ayurveda Company Overview
- Table 35 Baidyanath Ayurveda Financial Overview
- Table 36 Procter & Gamble Company Overview
- Table 37 Procter & Gamble Financial Overview
- Table 38 Johnson & Johnson Company Overview
- Table 39 Johnson & Johnson Financial Overview
- Table 40 Himalaya Drug Company Overview
- Table 41 Himalaya Drug Company Financial Overview
- Table 42 GlaxoSmithKline Pharmaceuticals Ltd Company Overview
- Table 43 GlaxoSmithKline Pharmaceuticals Ltd Financial Overview
