Oral Care Market - Forecasts from 2025 to 2030

The oral care market is projected to grow at a CAGR of 7.17% to reach a market size of US$54.909 billion by 2030, up from US$38.838 billion in 2025.

Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevents bad breath, tooth decay, and gum disease-and helps keep the teeth as a person ages. An unhealthy mouth, especially if a person has gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor.

Oral care market drivers:

• Rising awareness among consumers regarding oral health care

The oral care market's growth is substantiated by the rising awareness among the population regarding oral hygiene and its benefits. Moreover, it has also grown because of its ability to improve personal aesthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by middle-income and high-income groups.

However, competitive pricing pressure is hampering the oral care market's expansion. To overcome this, companies are implementing strategies like mergers and acquisitions, geographical expansions, and new product development.

The oral care market is segmented into five regions worldwide:

Geography-wise, the oral care market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia-Pacific region is anticipated to hold a significant market share. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, the growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.

Apart from this, several factors drive the North American oral care market. Increasing awareness among consumers regarding the importance of oral health and its link to overall well-being is a major driver. The increasing prevalence of dental problems such as cavities, gum disease, and bad breath, especially in the geriatric population, has also driven the demand for effective oral care products. Following this, as per the Population Reference Bureau, the number of Americans above 65 is projected to grow significantly from 58 billion in 2022 to 82.5 billion by 2050, a 47% increase. Additionally, the proportion of people aged 65 or older will grow from 17% to 23% in the future. Therefore, the statistics mentioned are forecasted to raise the demand for oral care products for the elderly in the coming years.

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• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The oral care market is segmented and analyzed as follows:

By Type

• Toothbrush
• Mouthwash
• Dental Floss
• Toothpaste
• Others

By Age Group

• 0-3 Years
• 3-12 Years
• 13-19 Years
• 20-59 Years
• 60 Years and above

By Gender

• Male
• Female

By Distribution Channel

• Offline
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Rest of South America
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Rest of Europe
• Middle East and Africa
• Saudi Arabia
• UAE
• Rest of the Middle East and Africa
• Asia Pacific
• China
• India
• Japan
• South Korea
• Taiwan
• Thailand
• Indonesia
• Rest of Asia-Pacific