PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1515422
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1515422
Floor POP Display Market size was valued at USD 4,902.09 million in 2023, expanding at a CAGR of 6.90% from 2024 to 2032.
Floor POP (Point of Purchase) displays refer to promotional fixtures positioned on the sales floor to attract customer attention and enhance product visibility. The primary factors driving the market include heightened competition among brands to distinguish themselves on store shelves, advancements in printing and manufacturing technologies that facilitate more innovative and customizable displays, and the shift toward experiential retail environments. However, restraints include space limitations in retail stores, sustainability concerns related to display materials, and the challenge of measuring ROI on POP investments. Opportunities lie in the expansion of retail outlets globally, the rise of omnichannel marketing strategies integrating digital and physical displays, and the demand for eco-friendly and reusable POP solutions that align with sustainable retail practices.
Floor POP Display Market- Market Dynamics
Surging Demand for Visually Striking Product Presentations Boosts Floor POP Display Market Growth
The floor POP display market is experiencing robust growth driven by the increasing demand for visually striking product presentations. Retailers are increasingly investing in eye-catching displays to attract and engage customers. For instance, major retailers like Walmart and Target use strategically placed floor POP displays to highlight new products and seasonal promotions, enhancing customer experience and driving sales. According to the National Retail Federation (NRF), effective POP displays can increase sales by up to 20%. Moreover, advancements in digital printing technologies enable brands to create vibrant and customizable displays that align with evolving consumer preferences for interactive and immersive shopping experiences. This trend underscores the critical role of floor POP displays in modern retail environments, where visual appeal plays a pivotal role in influencing purchasing decisions and enhancing brand visibility.
Floor POP Display Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 6.90% over the forecast period (2024-2032)
Based on Product segmentation, Floor Stands was predicted to show maximum market share in the year 2023
Based on Material segmentation, Corrugated Board was the leading type in 2023
Based on Type segmentation, Permanent Displays was the leading type in 2023
On the basis of region, North America was the leading revenue generator in 2023
The Global Floor POP Display Market is segmented on the basis of Product, Material, Type, End-User, and Region.
The market is divided into four categories based on Product: Standees, Dump Bins, Countertop Displays, and Floor Stands. Floor stands dominate due to their versatility and visibility, offering prominent product placement in retail spaces. Countertop displays follow, providing convenient showcasing near checkout areas, while standees and dump bins cater to specific promotional needs with their eye-catching designs and space-efficient formats.
The market is divided into four categories based on Material: Corrugated Board, Foam Board, Plastic, and Metal. The corrugated board stands out as the predominant material due to its versatility, cost-effectiveness, and eco-friendly properties, suitable for a wide range of retail applications. Foam board follows, offering lightweight and customizable options, while plastic and metal provide durable alternatives for high-impact displays.
Floor POP Display Market- Geographical Insights
North America leads the market with a significant presence of large retail chains and a strong emphasis on innovative marketing strategies. The region's retail giants like Walmart and Costco utilize floor POP displays extensively to enhance product visibility and promote seasonal offers. In Europe, countries like the UK and Germany drive market growth through a robust retail infrastructure and increasing adoption of interactive display technologies. Asia-Pacific is witnessing rapid market expansion driven by the burgeoning retail sector in countries such as China and India, where rising disposable incomes and urbanization are fueling demand for effective in-store marketing solutions. Latin America and the Middle East & Africa are emerging markets, with growing investments in retail infrastructure and increasing consumer spending contributing to the demand for floor POP displays.
Several key players such as DS Smith Plc, Smurfit Kappa Group, International Paper Company, and WestRock Company. DS Smith Plc stands out with its comprehensive range of sustainable packaging and display solutions, focusing on innovative designs tailored to enhance brand visibility and customer engagement in retail environments. Smurfit Kappa Group offers a diverse portfolio of POP displays, leveraging its expertise in corrugated packaging and digital printing technologies to deliver customizable and eco-friendly solutions. International Paper Company emphasizes its global presence and integrated supply chain capabilities to provide high-quality POP displays that meet diverse market needs. WestRock Company specializes in packaging and display solutions, including point-of-sale displays designed to maximize product visibility and drive sales in retail settings. Emerging players are introducing novel materials and designs, enhancing competition and innovation in the floor POP display market worldwide.
In October 2023, Ricola and Tetley, prominent Canadian brands, revealed a collaborative marketing initiative to introduce innovative point-of-purchase displays featuring Tetley's 'Super Teas' canisters and Ricola's fast-acting cough drops, highlighting both companies' products.
GLOBAL FLOOR POP DISPLAY MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS
Allan Plastic Industries Co., Ltd.
Creative Displays Now
Creative Displays, Inc.
DS Smith Plc
FFR Merchandising, Inc.
Georgia-Pacific LLC
International Paper Company
Menasha Corporation
Pacific Northern, Inc.
Pratt Industries, Inc.
Prismaflex International
Ravenshoe Packaging Ltd.
Smurfit Kappa Group
Sonoco Products Company
U.S. Corrugated, Inc.
WestRock Company
Others