PUBLISHER: Acute Market Reports | PRODUCT CODE: 1507942
PUBLISHER: Acute Market Reports | PRODUCT CODE: 1507942
The POP (Point of Purchase) display market refers to the industry involved in the design, production, and distribution of advertising displays that are placed within retail stores. These displays are intended to attract consumer attention and promote specific products or offers at the point of purchase, where the decision to buy is often made. POP displays can range from simple shelf signs to elaborate floor stands and interactive digital kiosks. The POP display market is a significant component of retail marketing strategies and has been evolving with advances in materials and digital technology. Retailers and brands utilize POP displays to enhance product visibility, promote new products, and increase sales. The effectiveness of these displays in influencing consumer purchasing decisions contributes to their widespread use across various retail environments, including supermarkets, department stores, and specialty stores. Considering a compound annual growth rate (CAGR) of 8.3%, the market is expected to see substantial growth over the forecast period. This growth is driven by the increasing competitiveness in retail sectors, the need for effective merchandising techniques, and the growing emphasis on enhancing the shopping experience. The integration of digital elements into traditional displays, offering interactive and personalized shopping experiences, is likely to further fuel the market's expansion.
Driver: Increase in Retail Competitiveness
The escalating competitiveness in the retail sector serves as a significant driver for the growth of the POP display market. As retailers vie for consumer attention in an increasingly crowded marketplace, the demand for innovative and effective merchandising solutions like POP displays rises. These displays enhance product visibility and attract consumer interest at critical decision-making points, directly impacting purchase behaviour. For instance, in the grocery sector, where product differentiation can be minimal, visually appealing POP displays can significantly influence consumer choices, leading to increased impulse purchases. Furthermore, the rapid expansion of retail formats, including specialty stores and hypermarkets, necessitates unique marketing strategies that POP displays effectively address by providing tailored promotional messages right at the point of purchase.
Opportunity: Integration of Digital Technology
The integration of digital technologies into POP displays presents a substantial opportunity for market growth. Digital POP displays, which include features like touch screens, QR codes, and augmented reality, offer interactive experiences that can engage customers more deeply than traditional displays. For example, digital displays can provide product information, demonstrate usage, and even allow customers to see how items might look in their homes via augmented reality. This technological enhancement not only increases the effectiveness of displays in driving sales but also helps retailers gather valuable consumer data and shopping preferences, facilitating more targeted marketing efforts.
Restraint: High Initial Investment Costs
One significant restraint in the POP display market is the high initial investment required for the design and manufacturing of high-quality, innovative displays. The cost factor becomes particularly pronounced when integrating advanced technologies like digital interfaces or customized materials. This financial barrier can be prohibitive for smaller retailers or new entrants in the market, who may struggle to justify the ROI on these expensive marketing tools. As a result, while large chains and established brands can deploy these advanced POP displays to great effect, smaller players may find it challenging to compete on the same level, potentially limiting market growth among this segment of retailers.
Challenge: Keeping Up with Rapid Technological Changes
A major challenge in the POP display market is keeping pace with rapid advancements in technology. The swift evolution in digital tools and consumer electronics means that what is cutting-edge today may become obsolete in just a few years, or even months. Retailers and display manufacturers must continuously invest in new technologies to remain relevant and effective. This constant need for technological upgrades requires ongoing financial investment and can strain resources, especially for smaller manufacturers. Additionally, the speed at which technology evolves can lead to difficulties in predicting market trends and consumer preferences, complicating strategic planning and inventory management in the POP display sector.
Market Segmentation By Product
The POP display market is segmented by product type into various categories including Counter Display, Floor Display, Gravity Feed Display, Pallet Display, Side Kick Display, Dump Bin Display, Clip Strip, and others. Among these, Floor Displays are generally observed to generate the highest revenue owing to their versatility and prominence in store layouts. These large units are effective in high-traffic areas and can be designed to stand out from the regular shelving, making them ideal for promotions and seasonal products. On the other hand, Gravity Feed Displays are expected to witness the highest CAGR. Their design advantageously utilizes vertical space and gravity to continuously feed products forward, which is particularly effective for small, uniform items like snacks or beverages, enhancing visibility and ease of access to drive impulse purchases.
Market Segmentation by Material Type
As for market segmentation by material type, the POP display market includes Corrugated Board, Foam Board, Plastic Sheet, Glass, and Metal. Corrugated Board leads in terms of revenue generation within this sector due to its cost-effectiveness, flexibility, and sustainability, which aligns well with the growing environmental concerns and the demand for recyclable materials in retail setups. Meanwhile, Plastic Sheets are projected to experience the highest CAGR, driven by their durability, versatility in design, and ability to be moulded into various shapes and sizes, making them suitable for both durable and temporary displays. The adaptability of plastic in incorporating lighting and digital components further contributes to its rapid growth trajectory in modern retail environments.
Regional Insights
The POP display market's geographic segmentation reveals significant trends and variations across regions. North America has consistently held the highest revenue share in 2023, driven by the presence of major retail chains and brands investing heavily in in-store marketing strategies to enhance consumer engagement and sales. However, the Asia-Pacific region is expected to exhibit the highest CAGR from 2024 to 2032, fuelled by rapid retail sector growth, increasing consumer spending, and urbanization in emerging economies such as China and India. These factors are catalysing the adoption of innovative and effective POP display solutions in this region.
Competitive Trends
In terms of competitive trends within the POP display market, key players such as International Paper, DS Smith, Smurfit Kappa Group PLC, Sonoco Products Company, Menasha Packaging Company, LLC, Georgia-Pacific, WestRock Company, Pratt Industries Inc., Marketing Alliance Group, and Siffron have been instrumental in shaping the market dynamics. In 2023, these companies focused on expanding their market presence through strategies like mergers and acquisitions, partnerships with retailers, and innovations in eco-friendly and technologically integrated displays. For instance, Smurfit Kappa and DS Smith have invested in sustainable production processes to meet the increasing demand for environmentally friendly solutions. Going forward from 2024 to 2032, these companies are expected to further enhance their offerings by incorporating advanced digital technologies such as AR and IoT into their displays, aiming to deliver more personalized and interactive consumer experiences. The ongoing trend toward digital transformation in retail displays is likely to keep these major players at the forefront of the market, continuously adapting to evolving consumer preferences and retail environments.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of POP Display market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the POP Display market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Full Pallet Display
Half Pallet Display
Quarter Pallet Display
Expanded PVC
Acrylic
Polycarbonate
Others
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of POP Display market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the POP Display market?
Which is the largest regional market for POP Display market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving POP Display market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the POP Display market worldwide?
TABLE 3 Global POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 5 Global POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 9 North America POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 11 North America POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 15 U.S. POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 17 U.S. POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 21 Canada POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 23 Canada POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 27 Rest of North America POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 29 Rest of North America POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 33 UK and European Union POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 35 UK and European Union POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 39 UK POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 41 UK POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 45 Germany POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 47 Germany POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 51 Spain POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 53 Spain POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 57 Italy POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 59 Italy POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 63 France POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 65 France POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 69 Rest of Europe POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 71 Rest of Europe POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 75 Asia POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 77 Asia POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 81 China POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 83 China POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 87 Japan POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 89 Japan POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 93 India POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 95 India POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 99 Australia POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 101 Australia POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 105 South Korea POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 107 South Korea POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 111 Latin America POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 113 Latin America POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 117 Brazil POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 119 Brazil POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 123 Mexico POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 125 Mexico POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 129 Rest of Latin America POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 131 Rest of Latin America POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 135 Middle East and Africa POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 137 Middle East and Africa POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 141 GCC POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 143 GCC POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 147 Africa POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 149 Africa POP Display Market By Sales Channel, 2022-2032, USD (Million)
TABLE 153 Rest of Middle East and Africa POP Display Market By Material Type, 2022-2032, USD (Million)
TABLE 155 Rest of Middle East and Africa POP Display Market By Sales Channel, 2022-2032, USD (Million)
FIG. 11Market Positioning of Key POP Display Market Players, 2023
FIG. 12Global POP Display Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032