REPORT HIGHLIGHT
Agritourism Market size was valued at USD 6,005.8 Million in 2022, expanding at a CAGR of 15.8% from 2023 to 2030.
Agritourism represents a business model that seamlessly integrates agricultural activities, production, or processing with the tourism industry. This convergence is aimed at attracting visitors to farms, ranches, or agricultural enterprises. The primary objectives of agritourism encompass providing visitors with enjoyable experiences and educational insights while concurrently generating revenue for the proprietors of these agricultural establishments.
Agritourism Market - Market Dynamics:
- Increasing government initiatives drive market growth
- The agritourism sector is experiencing remarkable growth, thanks in large part to increased government support for agritourism ventures. This global uptrend in agritourism's popularity can be attributed to a rising demand for farm-related activities, products, and innovative approaches, as well as the implementation of new government initiatives. These programs are aimed at bolstering local agriculture and farming operations, injecting a much-needed economic boost into rural areas engaged in ranching, farming, and other agricultural pursuits.
- Numerous government agencies have initiated initiatives to attract visitors and create opportunities for the local agriculture industry. For instance, in May 2021, the Nevis Tourism Authority in the Caribbean unveiled an exciting "Around the Garden" experience. This unique offering showcases a 5-acre fruit farm near Cades Bay, designed in a park-like setting, complete with picnic tables, Wi-Fi, and refreshments for visitors to enjoy. The new farm tour will be available in two durations, offering 40-minute and 60-minute options to cater to a growing interest in culinary tourism. These developments are driving significant growth in the agritourism market.
Agritourism Market - Key Insights:
- According to insights provided by our research analyst, the global Agritourism market is poised for robust annual growth, projected to achieve a CAGR of approximately 15.8% throughout the forecast period spanning from 2023 to 2030.
- This remarkable growth in the Agritourism industry is primarily attributed to the proactive and supportive initiatives undertaken by governments worldwide. These initiatives have played a pivotal role in fostering the expansion and development of agritourism as a thriving sector.
- Delving into the specifics, when considering the various activities associated with agritourism, the outdoor recreation segment is anticipated to emerge as the dominant force in the market throughout the forecast duration.
Agritourism Market- Segmentation Analysis:
- The global Agritourism Market boasts a multifaceted segmentation, delineated by activity, sales channel, and geographical region.
- When focusing on the spectrum of activities within this market, it encompasses a diverse array of options, including on-farm sales, outdoor recreation, entertainment, educational tourism, accommodations, and more. Among these, the outdoor recreation segment emerges as the frontrunner and is projected to maintain its dominant position throughout the forecast period.
- This segment's ascension is driven by a burgeoning interest among visitors in various outdoor pursuits, such as hiking, horseback riding, fishing, hunting, and an array of other recreational activities. Notably, the market's growth is poised to gain momentum over the projected period, owing to reduced perceived risks and the increasing appeal of outdoor leisure activities, particularly among millennials and children.
Agritourism Market- Competitive Landscape:
To maintain a competitive edge in the market, leading industry players have employed a variety of strategic maneuvers. These include the launch of innovative products, strategic acquisitions, forging partnerships and agreements, and other approaches to enhance their market presence. Among the prominent market participants are Quadrant Australia, Orange Grove managed, BCD, China Travel, The Inn at Valley Farms, Harvest Fresh Farms, Wheatacre Hall Barns, Blackberry Farm, Liberty Hill Farm, Select Holidays, along with renowned entities like Expedia Inc., Booking Holdings, Monteillet Fromagerie, Willow-Witt Ranch, Travel Leaders, and Butterfield and Robinson.
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL AGRITOURISM MARKET KEY PLAYERS
- Quadrant Australia
- Orange Grove by Totalstay
- BCD Group
- China Travel
- The Inn at Valley Farms
- Harvest Fresh Farms
- Wheatacre Hall Barns
- Blackberry Farm LLC
- Liberty Hill Farm
- Select Holidays
- Expedia Inc.
- Booking Holdings Inc.
- Monteillet Fromagerie
- Willow-Witt Ranch
- Travel Leaders Group
- Butterfield and Robinson
GLOBAL AGRITOURISM MARKET, BY ACTIVITY
- On-farm Sales
- Outdoor Recreation
- Entertainment
- Educational Tourism
- Accommodations
- Others
GLOBAL AGRITOURISM MARKET, BY SALES CHANNEL
- Travel Agents
- Direct Sales
GLOBAL AGRITOURISM MARKET, BY REGION
- North America
- The U.S.
- Canada
- Europe
- Germany
- France
- Italy
- Spain
- United Kingdom
- Russia
- Netherlands
- Sweden
- Poland
- Rest of Europe
- Asia Pacific
- India
- China
- South Korea
- Japan
- Australia
- Thailand
- Indonesia
- Philippines
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of LATAM
- The Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Israel
- Turkey
- Algeria
- Egypt
- Rest of MEA