PUBLISHER: Allied Market Research | PRODUCT CODE: 1414963
PUBLISHER: Allied Market Research | PRODUCT CODE: 1414963
According to a new report published by Allied Market Research, titled, "Cloud TV Market," The cloud tv market was valued at $1.8 billion in 2022, and is estimated to reach $11.5 billion by 2032, growing at a CAGR of 20.4% from 2023 to 2032.
The increasing adoption of high-speed internet globally has paved the way for seamless streaming, enabling users to access a vast array of content conveniently. As internet infrastructure continues to improve, more regions and demographics are gaining access to reliable broadband, expanding the potential user base for cloud TV services. Further, the proliferation of smart devices, such as smart TVs, smartphones, and tablets, has transformed how audiences consume content. This shift toward a more connected and digitally inclined consumer base has led to a surge in demand for flexible, on-the-go entertainment options provided by cloud TV platforms. However, lack of high-speed network and concerns about piracy of digital content is expected to hamper the growth of the market. On the contrary, the shift toward digital transformation and the increasing prevalence of high-speed internet connectivity is expected to boost the market in coming years. Furthermore, the rising trend of on-the-go entertainment and the proliferation of connected devices is expected to create lucrative opportunities for the market to grow in upcoming years. Moreover, the continuous evolution of technology, including advancements in streaming quality, virtual reality integration, and interactive features, presents an opportunity for cloud TV platforms to enhance user engagement and satisfaction.
The cloud TV market is segmented into deployment type, device, application, and region. On the basis of deployment type, it is categorized into public cloud, private cloud, and hybrid cloud. On the basis of device, it is classified into STB, mobile phones, and connected TV. By application, the market is segregated into telecom, media & entertainment, consumer television, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the cloud TV such as Brightcove Inc., Amino Communications, Oracle, Kaltura Inc., Muvi, Amagi, Comcast Technology Solutions, dacast, MatrixStream Technologies, Inc., and MediaKind. These players have adopted various strategies to increase their market penetration and strengthen their position in the cloud TV industry.