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PUBLISHER: Grand View Research | PRODUCT CODE: 1530325
PUBLISHER: Grand View Research | PRODUCT CODE: 1530325
Cloud TV Market Size, Share & Trends Analysis Report By Deployment, By Platform (Smart TVs, Mobile Devices, Streaming Devices), By Enterprise Size, By Solution (IaaS, PaaS, SaaS), By Application, By Region, And Segment Forecasts, 2024 - 2030
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Cloud TV Market Size & Trends
The global cloud TV market size was estimated at USD 1.24 billion in 2023 and is projected to grow at a CAGR of 26.9% from 2024 to 2030. Transformative shifts in media consumption habits, technological advancements, and the evolution of digital content delivery platforms are driving the growth of global cloud TV market. Consumers increasingly prefer on-demand access to a diverse range of content, including movies, television shows, and live events, which are facilitated by cloud TV platforms through scalable and flexible streaming services. The proliferation of smart TVs, smartphones, tablets, and other connected devices has expanded the reach of cloud TV services, allowing users to access content anytime, anywhere.
Cloud-based infrastructure offers broadcasters and content providers scalable solutions that can handle fluctuating demand without upfront investments in physical hardware. This scalability also enables efficient content delivery across global markets. Advancements in streaming technologies, including adaptive bitrate streaming, content delivery networks (CDNs), and cloud-based transcoding, have improved video quality and reduced buffering, enhancing the user experience. The platforms provide robust monetization strategies such as subscription models, advertising insertion, pay-per-view, and content licensing, enabling broadcasters to maximize revenue streams and target specific audience segments effectively. Its services facilitate global expansion for content providers by overcoming geographical barriers and localizing content to cater to diverse cultural preferences and languages.
Strategic partnerships and content acquisitions emerge as essential tactics in this context. By collaborating with a range of content providers, cloud TV platforms can offer a rich tapestry of programming that appeals to various viewer segments. This not only helps widen the user base but also fosters viewer loyalty through personalized viewing experiences. Furthermore, targeting specific demographics with precision while ensuring the availability of a broad spectrum of content can significantly boost viewer engagement.
Cloud TV Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cloud TV market report based on deployment, platform, enterprise size, solution, application, and region.
- Deployment Outlook (Revenue, USD Million, 2018 - 2030)
- Public Cloud
- Private Cloud
- Hybrid Cloud
- Platform Outlook (Revenue, USD Million, 2018 - 2030)
- Smart TVs
- Mobile Devices
- Streaming Devices
- Others
- Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
- Small and Medium Sized Enterprise
- Large Enterprise
- Solution Outlook (Revenue, USD Million, 2018 - 2030)
- Infrastructure as a Service (IaaS)
- Platform as a Service (PaaS)
- Software as a Service (SaaS)
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Consumer Television
- Media & Entertainment
- Telecommunication
- Others
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
U.S.
Canada
Mexico
- Europe
Germany
UK
France
- Asia Pacific
China
Japan
India
South Korea
Australia
- Latin America
Brazil
- Middle East and Africa (MEA)
UAE
Saudi Arabia
South Africa
Product Code: GVR-4-68040-356-6
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
- 1.4. 1.4 Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Cloud TV Market Snapshot
- 2.2. Cloud TV Market- Segment Snapshot
- 2.3. Cloud TV Market- Competitive Landscape Snapshot
Chapter 3. Cloud TV Platform Market - Industry Outlook
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's analysis
- 3.4.2. Macroeconomic analysis
- 3.5. Cloud TV Market Technology Trends
Chapter 4. Cloud TV Market: Deployment Estimates & Trend Analysis
- 4.1. Deployment Movement Analysis & Market Share, 2023 & 2030
- 4.2. Cloud TV Market Estimates & Forecast By Deployment (USD Million)
- 4.2.1. Public Cloud
- 4.2.2. Private Cloud
- 4.2.3. Hybrid Cloud
Chapter 5. Cloud TV Market: Platform Estimates & Trend Analysis
- 5.1. Platform Movement Analysis & Market Share, 2023 & 2030
- 5.2. Cloud TV Market Estimates & Forecast By Platform (USD Million)
- 5.2.1. Smart TVs
- 5.2.2. Mobile Devices
- 5.2.3. Streaming Devices
- 5.2.4. Others
Chapter 6. Cloud TV Market: Enterprise Size Estimates & Trend Analysis
- 6.1. Enterprise Size Movement Analysis & Market Share, 2023 & 2030
- 6.2. Cloud TV Market Estimates & Forecast By Enterprise Size (USD Million)
- 6.2.1. Small and Medium-Sized Enterprise
- 6.2.2. Large Enterprise
Chapter 7. Cloud TV Market: Solution Estimates & Trend Analysis
- 7.1. Solution Movement Analysis & Market Share, 2023 & 2030
- 7.2. Cloud TV Market Estimates & Forecast, By Solution (USD Million)
- 7.2.1. Infrastructure as a Service (IaaS)
- 7.2.2. Platform as a Service (PaaS)
- 7.2.3. Software as a Service (SaaS)
Chapter 8. Cloud TV Market: Application Estimates & Trend Analysis
- 8.1. Application Movement Analysis & Market Share, 2023 & 2030
- 8.2. Cloud TV Market Estimates & Forecast, By Application (USD Million)
- 8.2.1. Consumer Television
- 8.2.2. Media & Entertainment
- 8.2.3. Telecommunication
- 8.2.4. Others
Chapter 9. Regional Estimates & Trend Analysis
- 9.1. Cloud TV Market by Region, 2023 & 2030
- 9.2. North America
- 9.2.1. North America Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 9.2.2. U.S.
- 9.2.3. Canada
- 9.2.4. Mexico
- 9.3. Europe
- 9.3.1. Europe Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 9.3.2. U.K.
- 9.3.3. Germany
- 9.3.4. France
- 9.4. Asia Pacific
- 9.4.1. Asia Pacific Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 9.4.2. China
- 9.4.3. Japan
- 9.4.4. India
- 9.4.5. South Korea
- 9.4.6. Australia
- 9.5. Latin America
- 9.5.1. Latin America Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 9.5.2. Brazil
- 9.6. Middle East & Africa (MEA)
- 9.6.1. MEA Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
- 9.6.2. UAE
- 9.6.3. Saudi Arabia
- 9.6.4. South Africa
Chapter 10. Cloud TV Market - Competitive Landscape
- 10.1. Recent Developments & Impact Analysis, By Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.5. Product Benchmarking
- 10.6. Company Market Positioning Analysis
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.8.1. Expansion/Divestiture
- 10.8.2. Collaborations/Partnerships
- 10.8.3. New Product Launches
- 10.8.4. Contract
- 10.9. Company Profiles
- 10.9.1. Ooyala Inc.
- 10.9.1.1. Participant's Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Benchmarking
- 10.9.1.4. Recent Developments
- 10.9.2. Brightcove Inc.
- 10.9.2.1. Participant's Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Benchmarking
- 10.9.2.4. Recent Developments
- 10.9.3. MediaKind
- 10.9.3.1. Participant's Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Benchmarking
- 10.9.3.4. Recent Developments
- 10.9.4. Fordela Corp.
- 10.9.4.1. Participant's Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Benchmarking
- 10.9.4.4. Recent Developments
- 10.9.5. Amino Technologies Plc
- 10.9.5.1. Participant's Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Benchmarking
- 10.9.5.4. Recent Developments
- 10.9.6. DaCast LLC
- 10.9.6.1. Participant's Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Benchmarking
- 10.9.6.4. Recent Developments
- 10.9.7. Kaltura Inc.
- 10.9.7.1. Participant's Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Benchmarking
- 10.9.7.4. Recent Developments
- 10.9.8. MatrixStream Technologies Inc.
- 10.9.8.1. Participant's Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Benchmarking
- 10.9.8.4. Recent Developments
- 10.9.9. MUVI Television Ltd.
- 10.9.9.1. Participant's Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Benchmarking
- 10.9.9.4. Recent Developments
- 10.9.10. Minoto Video Inc.
- 10.9.10.1. Participant's Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Benchmarking
- 10.9.10.4. Recent Developments
- 10.9.11. Monetize Media Inc.
- 10.9.11.1. Participant's Overview
- 10.9.11.2. Financial Performance
- 10.9.11.3. Product Benchmarking
- 10.9.11.4. Recent Developments
- 10.9.1. Ooyala Inc.
Product Code: GVR-4-68040-356-6
List of Tables
- Table 1 Cloud TV Market - Key Market Driver Impact
- Table 2 Cloud TV Market - Key Market Restraint Impact
- Table 3 Cloud TV Market - Key Market Opportunities Impact
- Table 4 Cloud TV Market - Key Market Challenges Impact
- Table 5 Cloud TV Market Revenue Estimates and Forecast by Deployment, 2018 - 2030 (USD Million)
- Table 6 Cloud TV Market Revenue Estimates and Forecast, by Platform, 2018 - 2030 (USD Million)
- Table 7 Cloud TV Market Revenue Estimates and Forecast by Enterprise Size, 2018 - 2030 (USD Million)
- Table 8 Cloud TV Market Revenue Estimates and Forecast, by Solution, 2018 - 2030 (USD Million)
- Table 9 Cloud TV Market Revenue Estimates and Forecast, by Application, 2018 - 2030 (USD Million)
- Table 10 Recent Development & Impact Analysis by Key Market Participants
- Table 11 Company Heat Map Analysis
- Table 12 Key Companies Launching New Products
- Table 13 Key Companies Pursuing Expansions
- Table 14 Key Companies Pursuing Mergers & Acquisitions
- Table 15 Key Companies Striking Collaborations
List of Figures
- Fig. 1 Cloud TV Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation and Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot (1/2)
- Fig. 8 Segment Snapshot (2/2)
- Fig. 9 Competitive Landscape Snapshot
- Fig. 10 Cloud TV Market Value, 2023 - 2030 (USD Million)
- Fig. 11 Cloud TV Market: Industry Value Chain Analysis
- Fig. 12 Cloud TV Market: Market Dynamics
- Fig. 13 Cloud TV Market: PORTER's Analysis
- Fig. 14 Cloud TV Market: PESTEL Analysis
- Fig. 15 Cloud TV Market, by Deployment: Key Takeaway
- Fig. 16 Cloud TV Market, by Deployment: Market Share, 2023 & 2030
- Fig. 17 Public Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 18 Private Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 18 Hybrid Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 19 Cloud TV Market, by Platform: Key Takeaway
- Fig. 20 Cloud TV Market, by Platform: Market Share, 2023 & 2030
- Fig. 21 Smart TVs Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 22 Mobile Devices Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 23 Streaming Devices Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 24 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 25 Cloud TV Market, by Enterprise Size: Key Takeaway
- Fig. 26 Cloud TV Market, by Enterprise Size: Market Share, 2023 & 2030
- Fig. 27 Small and Medium-Sized Enterprise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 28 Large Enterprise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 29 Cloud TV Market, by Solution: Key Takeaway
- Fig. 30 Cloud TV Market, by Solution: Market Share, 2023 & 2030
- Fig. 31 Infrastructure as a Service (IaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 32 Platform as a Service (PaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 33 Software as a Service (SaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 34 Cloud TV Market, by Application: Key Takeaway
- Fig. 35 Cloud TV Market, by Application: Market Share, 2023 & 2030
- Fig. 36 Consumer Television Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 37 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 38 Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 39 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 40 Regional Marketplace: Key Takeaway
- Fig. 41 North America Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 42 U.S. Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 43 Canada Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 44 Mexico Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 45 Europe Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 46 Germany Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 47 U.K. Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 48 France Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 49 Asia Pacific Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 50 China Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 51 Japan Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 52 India Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 53 South Korea Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 54 Australia Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 55 Latin America Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 56 Brazil Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 57 Middle East and Africa Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 58 UAE Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 59 Saudi Arabia Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 60 South Africa Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 61 Key Company Categorization
- Fig. 62 Company Market Positioning
- Fig. 63 Strategic Framework
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