PUBLISHER: Allied Market Research | PRODUCT CODE: 1365694
PUBLISHER: Allied Market Research | PRODUCT CODE: 1365694
According to a new report published by Allied Market Research, titled, "FAST (Free Ad-Supported TV) Channels Market," The FAST (free ad-supported tv) channels market was valued at $6.9 billion in 2022, and is estimated to reach $28 billion by 2032, growing at a CAGR of 15.4% from 2023 to 2032.
One of the key drivers of the FAST (Free Ad-Supported TV) channels market is cost advantage and variety of content. Furthermore, platform expansion and accessibility have significantly contributed to the growth of the FAST (Free Ad-Supported TV) channels market. FAST channels' reach has grown by making their services available on a variety of devices and platforms. They are accessible via smart TVs, streaming devices, gaming consoles, and mobile devices, giving viewers convenient and flexible access to their favorite entertainment contents. In addition, growing advertising opportunities drive the FAST (Free Ad-Supported TV) channels market growth. Advertisers are recognizing the potential of streaming platforms as an effective way to reach their target audiences. FAST channels offer an attractive advertising opportunity by providing access to a large and engaged user base. Advertisers can leverage user data and advanced targeting capabilities to deliver relevant ads and measure their effectiveness. However, limited content offerings, monetizing challenges, and limited bandwidth and infrastructure challenges are some of the factors that hamper the FAST (Free Ad-Supported TV) channels market growth. On the contrary, increasing number of connected TV devices and increasing demand for portable content is expected to provide lucrative growth opportunities for FAST (Free Ad-Supported TV) channels market in the coming years. Streaming services are becoming increasingly popular among consumers as a convenient and flexible way to access TV shows, movies, and other favorite digital entertainment. FAST channels meet this demand through streaming free ad-supported services, attracting a large user base.
The FAST (Free Ad-Supported TV) channels market is segmented into type, content type, distribution platform, and region. By type, the market is differentiated into linear channels and video on demand. Depending on content type, it is fragmented into movies, music and entertainment, news, sports, and others. The distribution platform segment is divided into mobile and desktop applications and web-based channels. Region wise, the FAST (Free Ad-Supported TV) channels market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the FAST (Free Ad-Supported TV) channels market include Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon.com, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the FAST (Free Ad-Supported TV) channels industry.
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