Global online streaming services market 2024-2028

Description

List of Tables

Technavio has been monitoring the online streaming services market and is forecast to grow by USD 507 bn during 2023-2028, accelerating at a CAGR of 26.01% during the forecast period. Our report on the online streaming services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising penetration of smartphones and internet access, growing popularity of online video streaming in education sector, and increasing launches of new content and renewal of additional seasons.

Technavio's online streaming services market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	20.27%
CAGR	26.01%
Incremental Value	$507bn

By Revenue

Subscription
Advertising
Rental

By Type

Online video streaming
Online music streaming

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the integration of advanced technologies with online streaming as one of the prime reasons driving the online streaming services market growth during the next few years. Also, increase in m and a and strategic alliances among vendors and increasing penetration of smart TVs will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the online streaming services market covers the following areas:

Online streaming services market sizing
Online streaming services market forecast
Online streaming services market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online streaming services market vendors that include Access Industries Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Baidu Inc., Balaji Telefilms Ltd., Brightcove Inc., British Broadcasting Corp., Eros International Media Ltd., Fox Corp., fuboTV Inc., Hulu LLC, Netflix Inc., Philo Inc., Sling TV LLC, Spotify Technology SA, Tencent Holdings Ltd., and The Walt Disney Co.. Also, the online streaming services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR43342

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Revenue
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Online Streaming Services Market 2018 - 2022
- Historic Market Size - Data Table on Global Online Streaming Services Market 2018 - 2022 ($ billion)
4.2 Revenue segment analysis 2018 - 2022
- Historic Market Size - Revenue Segment 2018 - 2022 ($ billion)
4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Revenue

6.1 Market segments
- Chart on Revenue - Market share 2023-2028 (%)
- Data Table on Revenue - Market share 2023-2028 (%)
6.2 Comparison by Revenue
- Chart on Comparison by Revenue
- Data Table on Comparison by Revenue
6.3 Subscription - Market size and forecast 2023-2028
- Chart on Subscription - Market size and forecast 2023-2028 ($ billion)
- Data Table on Subscription - Market size and forecast 2023-2028 ($ billion)
- Chart on Subscription - Year-over-year growth 2023-2028 (%)
- Data Table on Subscription - Year-over-year growth 2023-2028 (%)
6.4 Advertising - Market size and forecast 2023-2028
- Chart on Advertising - Market size and forecast 2023-2028 ($ billion)
- Data Table on Advertising - Market size and forecast 2023-2028 ($ billion)
- Chart on Advertising - Year-over-year growth 2023-2028 (%)
- Data Table on Advertising - Year-over-year growth 2023-2028 (%)
6.5 Rental - Market size and forecast 2023-2028
- Chart on Rental - Market size and forecast 2023-2028 ($ billion)
- Data Table on Rental - Market size and forecast 2023-2028 ($ billion)
- Chart on Rental - Year-over-year growth 2023-2028 (%)
- Data Table on Rental - Year-over-year growth 2023-2028 (%)
6.6 Market opportunity by Revenue
- Market opportunity by Revenue ($ billion)
- Data Table on Market opportunity by Revenue ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
7.3 Online video streaming - Market size and forecast 2023-2028
- Chart on Online video streaming - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online video streaming - Market size and forecast 2023-2028 ($ billion)
- Chart on Online video streaming - Year-over-year growth 2023-2028 (%)
- Data Table on Online video streaming - Year-over-year growth 2023-2028 (%)
7.4 Online music streaming - Market size and forecast 2023-2028
- Chart on Online music streaming - Market size and forecast 2023-2028 ($ billion)
- Data Table on Online music streaming - Market size and forecast 2023-2028 ($ billion)
- Chart on Online music streaming - Year-over-year growth 2023-2028 (%)
- Data Table on Online music streaming - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Access Industries Inc.
- Access Industries Inc. - Overview
- Access Industries Inc. - Product / Service
- Access Industries Inc. - Key offerings
12.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
12.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key news
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
12.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
12.7 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
12.8 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
12.9 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus
12.10 Balaji Telefilms Ltd.
- Balaji Telefilms Ltd. - Overview
- Balaji Telefilms Ltd. - Product / Service
- Balaji Telefilms Ltd. - Key offerings
12.11 British Broadcasting Corp.
- British Broadcasting Corp. - Overview
- British Broadcasting Corp. - Product / Service
- British Broadcasting Corp. - Key offerings
12.12 Eros International Media Ltd.
- Eros International Media Ltd. - Overview
- Eros International Media Ltd. - Business segments
- Eros International Media Ltd. - Key offerings
- Eros International Media Ltd. - Segment focus
12.13 fuboTV Inc.
- fuboTV Inc. - Overview
- fuboTV Inc. - Product / Service
- fuboTV Inc. - Key offerings
12.14 Netflix Inc.
- Netflix Inc. - Overview
- Netflix Inc. - Product / Service
- Netflix Inc. - Key offerings
12.15 Spotify Technology SA
- Spotify Technology SA - Overview
- Spotify Technology SA - Business segments
- Spotify Technology SA - Key offerings
- Spotify Technology SA - Segment focus
12.16 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
12.17 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations