PUBLISHER: Allied Market Research | PRODUCT CODE: 1365598
PUBLISHER: Allied Market Research | PRODUCT CODE: 1365598
According to a new report published by Allied Market Research, titled, "Energy Drinks Market," The energy drinks market was valued at $45.8 billion in 2020, and is estimated to reach $115.6 billion by 2032, growing at a CAGR of 7.2% from 2023 to 2032.
Over the past 20 years, use of energy drinks has drastically increased, especially among adolescents and young people. Energy drinks are aggressively advertised with the promise that they would offer you more energy and raise your mental and physical performance. There aren't many research, though, that back up these assertions. In reality, there have been a number of negative health impacts linked to energy drinks, raising concerns about their safety.
Manufacturers have turned their attention away from athletes and onto young people as consumers. Advertising for energy drinks is strong in locations where teens and young adults congregate. Between the ages of 13 and 35, boys make up around two thirds of the market for energy drinks. Energy drinks are the second most popular dietary supplement taken by young people in the U.S.; roughly 30% of them regularly use them. Energy drinks appear to be equally popular over the world, including in the Kingdom of Saudi Arabia. The majority of Saudi University students who took part in the study acknowledged that they regularly consume energy.
The safety of these items has recently been the subject of serious questions. Numerous studies have revealed harmful health impacts linked to energy drinks. Despite this, producers of energy drinks assert that their drinks are suitable for customers and secure. In reality, scientists continue to debate the negative health impacts of energy drinks. There are few thorough literature evaluations that explain in full the suitability and safety connected to the usage of energy drinks, especially among young individuals.
Numerous studies have demonstrated an increase in heart rate and arterial blood pressure following the ingestion of energy drinks. These results were linked to the ergogenic properties of the energy drink's caffeine concentration. In addition, excessive energy drink use has been linked to serious cardiac symptoms like ventricular arrhythmias, ST segment elevation, and QT prolongation. Atrial fibrillation has also been linked to the consumption of high-energy beverages in two young, healthy boys (ages 14 and 16). In healthy 17- and 19-year-old boys, energy drink intake has been linked to myocardial infarction. Hence, such factors likely to restraint the market across the globe.
On the other hand, the high caffeine content in energy drinks gives users the desired effects of better memory, enhanced alertness, and improved mood. On bike ergometers, energy drinks considerably improved aerobic endurance (maintaining a maximum heart rate of 65-75%) and aerobic performance (maintaining a maximum speed). Significant improvements in memory, choice reaction, focus, and other mental skills suggested elevated subjective alertness. Another study found that when young, physically active volunteers do the "Wingate cycle" repeatedly, the same energy drink dramatically boosts their upper body muscle endurance.
Energy drinks may have good effects on how well athletes perform during physical activity. While energy drinks may improve performance, there have been reports of potential negative health effects, especially in children and adolescents. Energy drink use has a harmful impact on several bodily parts. It is advised to use caution when using energy drinks in light of this fact and their rising popularity. Governments should impose restrictions on too optimistic marketing and unfounded claims until impartial research deem these items safe.
The energy drinks market is segmented on the basis of type, end user, distribution channel and region. By type, the energy drinks market is classified into alcoholic and non-alcoholic. Depending on end user, the market is categorized into kids, teenagers, and adults. By distribution channel, it is categorized into online retail stores and offline channel. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.
Some of the Major players analyzed in this report are: Rockstar, Inc., National Beverage Corp., Suntory Holdings Limited, Living Essentials, LLC., PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, AriZona Beverages USA, LLC, Monster Beverage Corporation and Keurig Dr Pepper Inc.
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