U.S. Energy Drinks Market Size, Share & Trends Analysis Report By Product (Alcoholic, Non-alcoholic), By Type (Organic), By End-use, By Distribution Channel, By Packaging, By Form, And Segment Forecasts, 2024

Description

U.S. Energy Drinks Market Growth & Trends:

The U.S. energy drinks market size is expected to reach USD 37.83 billion by 2030, according to a new report by Grand View Research, Inc., progressing at a CAGR of 7.1% during the forecast period. Growing consumer awareness regarding health benefits of natural and organic drinks has been driving the market. Energy beverage consumption has turned into a status symbol, especially for youth. Such consumer behavior type is expected to drive further the overall market demand. Consumption of alcohol mixed with these energy beverages is quite popular in urban areas.

Energy drinks have formed an integral part of social gatherings, parties, and celebrations. Substitute's availability is anticipated to provide a significant threat to industry growth. Energy drinks face stiff competition from aerated beverages, malted health drinks, and packaged juice.

Taurine is another major component, which is essential for cardiovascular function and skeletal muscle development. Energy drinks manufacturers claim that these beverages reduce muscle fatigue, ease the mental process and protect heart health. However, a scientific consensus is yet to be achieved to support these statements. Increasing awareness of health consciousness is the key driver for the growth in energy drinks demand.

Recent trends show that most of the manufacturers create product awareness through attractive advertising. These manufacturers sponsor major sports events. Red Bull undertakes marketing campaigns in major football events and Formula 1 car racing. They have been targeting the youth through extreme sports event. Distinguished sports personalities are endorsed to promote the brand. This kind of push strategy for increasing the global demand is very popular in energy drink market.

The non-organic segment was the leading revenue contributor in 2016. Due to high initial market penetration and no specific focus on the target market, these products are projected to aid the market. At the same time, people lack awareness about the choice of products and these happen to be cheaper than their counterparts. However, there has been a trend of organic substances based products that have penetrated the market.

This trend has also penetrated the energy drinks market. Since people are realizing the importance of organic compounds in their consumption habits, this segment is expected to aid its growth in the U.S., eventually will increase the growth of organic energy drinks market exponentially over the forecast period. Increasing disposable income and changing lifestyle of young population are expected to trigger market growth of on-trade distribution channel over the forecast period.

Increasing demand for convenience beverage and changing lifestyle in the region like workaholic culture, rising sports activities and increasing income are attributed to the market growth. The growing urban class has been the most attracting factor for the market growth in the U.S. The rising popularity of sports in the country has a huge potential for promoting their brand and create a sense of recognition and loyalty among the customer.

The U.S. economy is undergoing a large-scale development. Due to this there is huge demand for these energies enhancing drinks since they improve the performance of the individuals and help them to deliver better results and impact positively to the growth of U.S. energy drinks market over the forecast period.

U.S. Energy Drinks Market Report Highlights:

Non-alcoholic energy drinks have led the market with a dominant share of 63.1% during the forecast period.
In terms of revenue, organic energy drinks are projected to witness growth at 9.2% CAGR.
In terms of revenue, the adults dominated the market with over 51.0% share in 2023.
The on-trade distribution channel is projected to witness growth at a CAGR of 5.2%.
The off-trade distribution channel secured the largest share with 84.4%% in 2023.
The industry is characterized by accreditation of the product, capacity expansion, capital expansion, and substantial investment decisions to improve market share. Some of the prominent companies are Red Bull GmbH, Monster Energy, and Rockstar.

Product Code: GVR-2-68038-807-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. U.S. Energy Drinks Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. U.S. Energy Drinks Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. U.S. Energy Drinks Market: Product Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. U.S. Energy Drinks Market: Product Analysis, 2023 & 2030 (USD Million)
4.3. Alcoholic
- 4.3.1. Alcoholic Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Non-Alcoholic
- 4.4.1. Non-Alcoholic Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Energy Drinks Market: Type Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. U.S. Energy Drinks Market: Type Movement Analysis, 2023 & 2030 (USD Million)
5.3. Non-Organic
- 5.3.1. Non-Organic Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Organic
- 5.4.1. Organic Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Energy Drinks Market: End Use Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. U.S. Energy Drinks Market: End Use Movement Analysis, 2023 & 2030 (USD Million)
6.3. Teenagers & Kids
- 6.3.1. Teenagers & Kids Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Adults
- 6.4.1. Adults Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Geriatric Population
- 6.5.1. Geriatric Population Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. U.S. Energy Drinks Market: Distribution Channel Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. U.S. Energy Drinks Market: Distribution Channel Analysis, 2023 & 2030 (USD Million)
7.3. On-Trade
- 7.3.1. On-Trade Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Off-Trade
- 7.4.1. Off-Trade Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. U.S. Energy Drinks Market: Packaging Estimates & Trend Analysis

8.1. Segment Dashboard
8.2. U.S. Energy Drinks Market: Packaging Movement Analysis, 2023 & 2030 (USD Million)
8.3. Bottles
- 8.3.1. Bottles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. Can
- 8.4.1. Cans Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Others
- 8.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. U.S. Energy Drinks Market: Form Estimates & Trend Analysis

9.1. Segment Dashboard
9.2. U.S. Energy Drinks Market: Form Movement Analysis, 2023 & 2030 (USD Million)
9.3. Energy Drinks
- 9.3.1. Energy Drinks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4. Energy Shots
- 9.4.1. Energy Shots Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Company Heat Map Analysis
10.4. Company Profiles
- 10.4.1. Red Bull
  - 10.4.1.1. Participant's Overview
  - 10.4.1.2. Financial Performance
  - 10.4.1.3. Product Benchmarking
  - 10.4.1.4. Recent Developments/ Strategic Initiatives
- 10.4.2. Taisho Pharmaceutical Co. Ltd.
  - 10.4.2.1. Participant's Overview
  - 10.4.2.2. Financial Performance
  - 10.4.2.3. Product Benchmarking
  - 10.4.2.4. Recent Developments/ Strategic Initiatives
- 10.4.3. Pepsi Co. Inc.
  - 10.4.3.1. Participant's Overview
  - 10.4.3.2. Financial Performance
  - 10.4.3.3. Product Benchmarking
  - 10.4.3.4. Recent Developments/ Strategic Initiatives
- 10.4.4. Monster Energy
  - 10.4.4.1. Participant's Overview
  - 10.4.4.2. Financial Performance
  - 10.4.4.3. Product Benchmarking
  - 10.4.4.4. Recent Developments/ Strategic Initiatives
- 10.4.5. Lucozade
  - 10.4.5.1. Participant's Overview
  - 10.4.5.2. Financial Performance
  - 10.4.5.3. Product Benchmarking
  - 10.4.5.4. Recent Developments/ Strategic Initiatives
- 10.4.6. The Coca-Cola Company
  - 10.4.6.1. Participant's Overview
  - 10.4.6.2. Financial Performance
  - 10.4.6.3. Product Benchmarking
  - 10.4.6.4. Recent Developments/ Strategic Initiatives
- 10.4.7. Amway
  - 10.4.7.1. Participant's Overview
  - 10.4.7.2. Financial Performance
  - 10.4.7.3. Product Benchmarking
  - 10.4.7.4. Recent Developments/ Strategic Initiatives
- 10.4.8. AriZona Beverages USA
  - 10.4.8.1. Participant's Overview
  - 10.4.8.2. Financial Performance
  - 10.4.8.3. Product Benchmarking
  - 10.4.8.4. Recent Developments/ Strategic Initiatives
- 10.4.9. Living Essentials LLC
  - 10.4.9.1. Participant's Overview
  - 10.4.9.2. Financial Performance
  - 10.4.9.3. Product Benchmarking
  - 10.4.9.4. Recent Developments/ Strategic Initiatives
- 10.4.10. Xyience Energy
  - 10.4.10.1. Participant's Overview
  - 10.4.10.2. Financial Performance
  - 10.4.10.3. Product Benchmarking
  - 10.4.10.4. Recent Developments/ Strategic Initiatives

U.S. Energy Drinks Market Size, Share & Trends Analysis Report By Product (Alcoholic, Non-alcoholic), By Type (Organic), By End-use, By Distribution Channel, By Packaging, By Form, And Segment Forecasts, 2024 - 2030